Investing in the construction of new bases and the layout of new categories: quick-freezing enterprises are "busy in spring"

Not long ago, Anjing Foods planned to build a prefabricated vegetable production base in Honghu, Hubei, Yuanxiang Foods planned to build a Zhongyuan production base in Tangyin, Henan, and Xingwei Foods planned to build a hot pot ingredients production base in Yuanyang, Henan, which aroused the attention of the industry

In addition to the above three companies, in the past year or two, there are also a large number of enterprises, such as Shuanghui, Sanquan, Delis, Ligao, Shenglong, Yuguan, and Guangzhou Restaurant, which have new production capacity under construction or have been put into use

When resource integration and category integration continue to accelerate, this new wave of new production expansion moves will bring new changes to the quick-frozen food industry?

Our reporter Liu Shengrong / text

Sign contracts for new projects and build new bases

Since the beginning of 2022, represented by leading enterprises, the quick-frozen food industry has continued to invest in the construction of production bases

On March 4, Anjing Food Group signed a contract with Honghu, Hubei, and planned to invest 1 billion yuan to build a Honghu prefabricated dish production base

On February 28, Xiamen Yuanxiang Foods, which has been cultivating sausage meat products for more than 20 years, has another child on the basis of the existing three factories in Xiamen, Wuhan and Ya'an, Sichuan, and plans to invest 500 million yuan to establish a production base in the Central Plains in Tangyin, Henan.

On February 24, Zhangzhou Xingwei Foods signed a contract for the production base project in Yuanyang, Henan, with a planned total investment of 500 million yuan and an annual output of 50,000 tons of frozen food

Quick-frozen baking company Ligao Foods has started the construction of Henan Weihui factory at the end of October 2021

The quick-frozen leader Sanquan Foods also plans to invest a total of 2.

On March 18, Guangzhou Restaurant stated in the interaction with investors that the Guangzhou base is the core of the company's quick-frozen food sector, and the Maoming base is the supplement.

It is foreseeable that the production capacity of these new production bases will be released one after another in the next few years, and the pattern of the quick-frozen food industry will be further adjusted

The upgrading of the industry is accelerating, and pre-made dishes have become a new direction

In December 2019, Cold Food Weekly reported on the "OEM boom" in the quick-frozen food industry, the trend of companies joining forces and integrating resources

Since the beginning of 2020, the epidemic that has lasted for more than two years has accelerated the transformation of quick-frozen food in categories, channels, and consumption habits

Among them, Anjing Foods invested in the construction of the first professional prefabricated dishes production base in Honghu, Hubei

Shandong Huifa Foods, a leader in hot pot ingredients in the north, is also working on pre-made dishes

On February 26, the third industrial park of Shuanghui Foods held a signing ceremony in Luohe.

Sanquan Foods Zhengzhou Airport Area Project is planned to be a comprehensive production base.

In addition, there is Weizhixiang Food, the first prefabricated dish, whose new base with an annual production capacity of 50,000 tons is under construction; Henan Haiweier Food, which is mainly based on shrimp slips, has a prefabricated dish project that will start construction in the second half of this year
.

The scale of the industry is growing, and the future potential can be expected

With the continuous integration of industry resources and changes in market demand, the integration of hot pot ingredients with quick-frozen rice noodles, condiments, aquatic products, pre-made dishes, and even quick-frozen baked goods and snack foods is accelerating
.

For example, Shandong Delis Foods leveraged its advantages in meat products to launch a series of pre-made vegetable products such as Yuanqi Beef Soup and Braised Pork
.
The company's investor relations activity record sheet shows that in addition to low-temperature meat products, the volume of pre-made vegetables in the narrow sense in 2020 will be more than 400 million yuan
.
Revenue will grow rapidly in 2021, and it is estimated that the revenue of pre-made vegetables will be about 1.
2 billion yuan in 2022
.
In addition, its joint-stock company Shandong Fengdeli Foods has been officially put into production on July 18, 2021.
The main products are quick-frozen rice and noodle products such as dumplings and fried dough sticks
.

　　There are also many companies doing the extension of products from quick-freezing to the field of snack food
.
For example, Fujian Fubon Foods, while continuing to develop quick-frozen hot pot products, has also made efforts to develop casual instant meatballs and develop a series of brewed Oden meals
.
With the rise of volcanic stone grilled sausages, Fujian Yuguan Foods has recently launched the product of "open-bag instant sausage"
.
Breaking the thermosphere limit allows the product to have a broader market space
.

　　In the next few years, for quick-frozen food practitioners, they will be competitors in the same segment, and they will each extend in different fields
.
Some people in the industry pointed out: on the one hand, the industry has jumped out of the "circle" frame, more players from a wider range are competing in the same market, and the competition is more intense; on the other hand, in the context of category integration, whether it is hot pot ingredients , quick-frozen rice noodles or other categories, no matter which temperature layer of the food industry, can form a unique competitive advantage based on its own advantages
.

　　When a huge amount of new production capacity is put into the market, when a large number of companies add more rich categories, what kind of waves will be stirred up? The future is worth looking forward to
.

　　"China Food News" (April 07, 2022 Edition 05)

　　(Editor-in-charge: Lu Fanling)