Is the child's long tall milk powder really effective?

Since last year, there have been many milk powder products in the milk powder market that claim to help children grow taller

Wang Dingmian, former executive director of the China Dairy Association and president of the Guangzhou Dairy Association, said in an interview with a reporter from "China Consumer News" that some milk powder manufacturers point the growth of children too much to the addition of bovine colostrum alkaline protein.

Wu Chongming, an associate researcher of the Chinese Academy of Medical Sciences and Peking Union Medical College, pointed out in an interview with a reporter from China Consumer News that drinking more milk or milk powder during the critical period of children's growth is beneficial to growing taller

Height is determined by many factors

The reporter learned through market research that with the rapid increase in brand concentration in the dairy industry and increasingly fierce market competition, some dairy companies have begun to look for new growth points, so the promotion of growth has become a marketing gimmick for some dairy companies, focusing on promoting children’s growth.

According to the reporter's understanding, there are currently many dairy product companies that have launched children's growing-up milk powder and strengthened their concept of helping children grow taller through various network propaganda

The reporter found on a maternal and infant website that a child growth formula milk powder was introduced in the publicity: “Specially developed for the height growth of children aged 3-15, with the addition of a new discovery of third-order bone growth-bovine colostrum basic protein

Another child’s milk powder advertised: “

It is understood that colostrum basic protein is derived from bovine colostrum and was approved by the former Ministry of Health to be included in the list of new resource foods as early as 2009, allowing it to be used in food production and processing

Wang Dingmian emphasized that the height of children is determined by many factors

As far as dairy products are concerned, all milk and milk powder can promote children’s growth, because dairy products contain calcium, phosphorus, iron, magnesium, zinc and other trace elements, as well as nutrients such as protein and vitamins, which are indispensable for children’s growth.

Wu Chongming believes that there are many factors that affect children's height, including individual differences, health status, feeding status, exercise volume, mental status, changes in various endocrine hormones, and abnormal bone development

He said that theoretically, bovine colostrum basic protein can promote bone growth, but there are many components in milk that promote bone growth, such as calcium, magnesium, zinc and many other trace elements

Blindly increasing height may be counterproductive

Some media have exposed that some companies have declared on their official WeChat account: "Children's growth milk powder can increase the height of children by 5-7 cm each year

In this regard, Wu Chongming pointed out that some companies claim that the enhancement function of children's milk powder is a secret exchange concept

According to Wu Chongming, every adult has to go through fetal period, infancy, childhood and adolescence, and height is mainly determined by the growth of these periods

Generally speaking, a person has 3 critical periods of height growth, namely about 1 year old, 4-6 years old, and 13-18 years old.

Wu Chongming said that in addition to dairy products that use height growth as a gimmick, there are also some health products that promote height growth.
Although they may make children grow faster in the short term, they may contain hormones that will make the child's epiphyseal line.
Closing early will affect the final height of the child in the long run, and it should be taken seriously
.

Propaganda for enhanced functions should be strictly regulated

Zeng Dan, a lawyer from Beijing Xinnuo Law Firm, said in an interview with a reporter from China Consumer News that some dairy companies promoted that eating children’s milk powder can grow taller, but whether it can help grow taller requires scientific experimentation.
Evidence proves it
.
If it is only used as a normal food, but claims to have high-growth functions and contains false or misleading content, it is suspected of violating the second paragraph (5) of Article 28 of the "Advertising Law of the People's Republic of China": "The advertisement has the following circumstances One is false advertising: other situations that deceive or mislead consumers with false or misleading content
.
"

At the same time, dairy products companies’ promotion of the concept of growing taller children’s milk powder also violated Article 8 of the Anti-Unfair Competition Law: “Operators shall not make any impact on the performance, function, quality, sales status, user evaluation, and honors of their products.
False or misleading commercial propaganda deceives and misleads consumers
.
"

If some companies have carried out animal experiments on mice to prove that mice can grow up quickly after eating a certain milk powder, can it prove that this milk powder also has the function of rapid growth for children?

In this regard, Zeng Dan said that mice and humans have many biological similarities, and the mice experiments have certain reference value
.
However, even if the mice can grow up quickly after eating a certain milk powder, they cannot be assumed to have the same effect on humans mechanically.
Only a standardized human test based on it can prove its effectiveness
.
If you simply draw the conclusion that children can grow taller even if they eat this kind of milk powder, and then promote and induce children to eat this kind of milk powder, it is suspected of false propaganda
.