Jotun Coatings Dong Zhaoming: The coatings industry is the direction

Recently, at the 2017 Qijia net national decoration industry summit, Qijia net and Jotun coating signed a strategic cooperation agreement, the two sides will gather each other's price advantages, brand advantages and service advantages, for more decoration companies and home improvement users to bring environmental protection, safety, high-quality paint products.
It is understood that Jotun Coatings was founded in 1926, headquartered in Norway, founded more than 90 years has been engaged in the paint industry, products include marine paint, industrial anti-corrosion paint, powder coatings and home paint, and with its excellent quality and advanced green environmental protection concept, leading the European market focusing on quality and environmental protection. At present, Jotun has branches and factories in more than 70 countries around the world, and has nearly 100 stores in China and
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data show that Qijianet was established in 2005, the platform registered more than tens of thousands of high-quality decoration companies, building materials furniture and home appliances brand manufacturers, distributors. So far, Qijia network has landed in more than 300 cities in the country, the cumulative service users of nearly 30 million, business covers Qijia decoration platform, Qijia building materials home e-commerce, private brand decoration, Qijia finance, Qijia investment and many other sub-ecological, and gradually build the largest home improvement e-commerce ecosystem.Dong Zhaoming, general manager of
Jotun Coatings (Zhangjiagang) Co., Ltd., said in an interview that with the trend of consumer upgrading, homeware users are demanding more and more environmental protection, quality demand is increasing, price sensitivity is getting lower and lower, so the competition for mid- and high-end coatings is becoming more and more intense. Jotun paint, which is located in the middle and high-end consumer groups, entered China late and needs to work with big Internet brands such as Qijianet to further open up the market and expand its influence. "China's Internet is very developed, Qijianet is the largest Internet home brand in China, is also a very important platform for Jotun, so Jotun to use this brand to cooperate, from the entire supply chain to do a part of the high-end business to meet user needs."
Pointed out that for the home paint industry, home wear companies must be the future direction. "On the one hand, our society is making progress, resources are in the maximum integration, in the past on the roadside listing of cementsmiths, carpentry, etc., now basically do not see, are integrated into the home improvement company. On the other hand, we find that domestic and foreign users are not the same habits, foreign users will do their own painting, painting during the long vacation, but the domestic social environment and life festival is not the same, very few people will do their own. Our own company has done research, if the home decoration will paint their own? Hardly, the vast majority of home-based companies, so Qijia net such a platform is a trend.
Dong Zhaoming said that after signing the contract with Qijianet, Jotun Coatings will integrate the company's resources to meet and expand Qijia net business, for more home users to bring environmental protection, safety, high-quality Nordic style paint products.