Lack of international coating standards The company has lost its voice in the international market.

Today, the world's first-class enterprise war, has long been not a capital war, not a talent war, not a brand war, but a standard war, in other words, technology and comprehensive strength of the competition, can develop products in the industry standards seem to be the pursuit of all enterprises, many experts can make the rules of the game of enterprises as first-class enterprises.
Some experts pointed out that after China's accession to the WTO, foreign enterprises entered China in large numbers after the "three steps": the first step is to rob the talent of state-owned enterprises, the second step is to rob scarce resources, the third step is to create the rules of the game (standards). And foreign first-class
coatings enterprises
it is through the formulation of standards to gradually "aggressive expansion" to seize the global market voice.
Lack of international coating standards Lose the voice of the international market
In 2015, China's
coatings
industry output reached 17.1757 million tons, up 4.2% YoY, a new record high, the world's first, and according to the "2016 World's Top 10 Paint Manufacturers List", the world's largest paint production and consumption of Chinese paint companies are not in the top ten list. Large but not strong, is highlighting the weak comprehensive strength of China's paint industry, it is precisely this way, China's paint in the international standard-setting power is frequently absent, even some key national standards are also in a long-term state of absence;
In foreign countries, the coating giants, are actively involved in the development of international standards for coatings, at home, many of our coating technology is basically a remake of foreign standards, application gaps lead us to run with others, development lags behind what standard-setting? The so-called strong hengqiang, the rule of the game is always in the hands of the winning side. If international standards are frequently missing, Chinese enterprises will be crushed by foreign-funded enterprises!
international coating standards must be implemented?
standard is the product of industrial development, which can promote the circulation of products and save transaction costs. Standards for external participants mean technical barriers, through standards to dominate the direction of industrial development. In other words, the standard is a "soft shield". Developed countries and giant enterprises often combine intellectual property rights and standards systems through national strategies, corporate strategies, international standards organizations and rules, occupy a voice in all areas of the coatings industry, especially high-end areas, and formulate standards that are beneficial to them and maintain a standard order that is beneficial to them. It can be said that economic globalization has pushed standardization work to the forefront of international market competition.
in today's global economic integration, international standards are more often the "quality label" of goods, determining whether goods in international trade are eligible. Competition between enterprises, in a sense, is the competition of standards. China's paint industry because of the late start, weak foundation, national standards and international standardization has a congenital gap, in the international standard-setting lack of voice, has been playing the role of catcher. The problems such as low international standard-picking rate and large gap between national standards and international standards have led to the weak position of China's paint in international trade competition.
At present, China's paint industry in the absence of new standards, the status quo of the old standards, foreign-funded paint enterprises to enter the Chinese market without obstacles, and domestic enterprises want to enter the international market is difficult. Not only is the threshold of international standards very high, some developed countries are building a high wall, Japan's paint industry will set the VOC benchmark below 1% (the highest standard in the world), so that China's paint products simply can not be in line with the world, difficult to enter foreign markets.
standard is the key to controlling the industry market "game", so it is urgent to set standards. Coatings industry upstream, especially high-end areas, such as aerospace, automotive, nuclear power, wind power, ships, high-end electronics and other coatings, its core technology has been mastered by foreign enterprises, if the standard of products by foreign enterprises to seize the opportunity, which is not conducive to the development of the industry.
Master the industry voice Paint standards are the core
At present, domestic coatings compared with international counterparts, there is still a considerable gap, many large foreign enterprises have considerable independent intellectual property rights, and in the core technology will do cross-authorization of each other, and if they again master the coating standards, it is likely to gradually eat into the entire domestic market. Therefore, want to change the current industry status quo, better regulate the market, but also for the development of the industry, the development of sound coating standards is imminent.
international standards, it is a strong proof of the weakness of China's coating industry technology. Control of technical standards is one of the most important core elements of enterprise development, Chinese enterprises actively participate in international standardization work is the trend. Only by combining innovation with international standards can we realize industrialization more quickly and help Chinese enterprises to take to the international stage.
e.g. international toy coating standards, this is the first time in the history of ISO by China's proposal and responsible for drafting the important international toy standards, but also China's paint industry in the field of coatings led the development of the first international standards, but also China's independent intellectual property rights of innovation finally rose to international standards of successful exploration, but also China's transformation from a manufacturing power to an innovative power in the process of active participation in the development of international standards a microcosm. The adoption of the international standard proposal is important for China's toy manufacturing industry, which has been struggling for years because of technical barriers to international trade. Chinese toys will no longer passively enforce the harsh standards set by the West, but will have a say in the formulation of toy safety standards and occupy important commanding heights.
china's participation in international coating standard-setting has been too little, and so far only one. However, with the continuous development of China's paint enterprises, many have begun to implement the standard-first strategy, with a good basis for international innovation and development. Therefore, it is suggested that domestic coating enterprises should take the initiative to carry out technological innovation and improve product quality on the one hand, on the other hand, we should constantly improve the standards of enterprises in the field of coatings.
as competition among the global coatings industry intensifies, technology patents and standard control become the most important competitive tools, who have standards, who have a market voice. China has fallen behind in the standards, it should be more aggressive pursuit, to become the standard participants and leading forces. In this era of competition and victory, who has the right to speak who can gallop the market, the paint standard influence penetrates into the international, in order to promote China's paint from a big country to a powerful country transformation.