Let the tea industry burst out regional creativity in the integration of culture and tourism

The Russian writer Gogol said that architecture is the yearbook of the world, and when songs and legends are silent, only it speaks

Rural revitalization enters a new era

Improve the endogenous space for the development of the tea industry

The 19th National Congress of the Communist Party of China established the rural revitalization strategy, marking that China's rural development has entered a new era of rural revitalization

To promote the strategy of rural revitalization and realize the transformation from a big agricultural country to a powerful agricultural country, we must take the structural reform of the agricultural supply side as the main line, take quality and green agriculture as the starting point, and accelerate the construction of a modern agricultural industrial system, production system, management The system continuously extends the industrial chain and value chain of agriculture, promotes the cross-integration of primary, secondary and tertiary industries, develops new rural industries and new formats according to local conditions, and improves agricultural innovation, competitiveness and total factor productivity

Chinese tea civilization is an important carrier for the integration and interaction of Chinese civilization and other civilizations in the world, and an important part of Chinese agricultural civilization

The sales model of tea products will gradually change from traditional sales methods to electronic ones, the functions of the tea industry will also be diversified, and the tea industry tourism will have great vitality

Transformation and upgrading of rural industries

High value-added deep three-dimensional development of tea industry

The development of tea culture tourism has become a hot spot of high value-added, deep-level and three-dimensional development of the tea industry today, such as Hangzhou Meijiawu in Zhejiang, Wuyi Mountain in Fujian, Huangshan in Anhui, Meitan in Guizhou, Pu'er in Yunnan, Xishuangbanna, Chaozhou and Meizhou in Guangdong.

The driving force for the transformation and upgrading of rural industries stems from changes in demand objects, demand methods, and demand content

New rural community construction

Create an integrated development model of tea villages and three industries

China's farming culture is a Chinese culture with agriculture as the main body.

The material cultural form in the local culture is the oriental philosophical concept of the village ecological environment and the unity of nature and man in the village

Among the material cultural forms of rural culture, characteristic agriculture is another important form of rural cultural development

The Tea Township Pastoral Complex is an extension of the business form, an extension on the basis of the original agriculture and leisure tourism, and a comprehensive development model of "tea agriculture + cultural and creative tourism + new countryside", based on the modern tea industry, Driven by tourism, through the mutual integration of primary, secondary and tertiary industries in rural areas and the expansion of agricultural functions, with cultural and creative tourism as the core, a number of related formats such as agricultural product processing, popular science exhibitions, trade and entertainment, leisure and sightseeing have been formed, and a collection of circular agriculture, A regional complex integrating creative agriculture and agricultural experience

As an important development path for rural revitalization and industrial revitalization, the Tea Township Pastoral Complex focuses on the integration of primary, secondary, and tertiary industries, with rural areas, farmers, and agriculture as the main body to create a new rural community culture

The creation of rural community culture and the re-creation of new lifestyles are the cultural foundation for rural community governance innovation

(The author is Zhang Chengyuan, a researcher at the Institute of Aesthetics and Modern Art, Renmin University of China)

"China Food News" (07 edition on June 3, 2021)

(Editor-in-charge: Yuan Guofeng)