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    Home > Medical News > Latest Medical News > Liaoning will carry out special rectification actions for commercial advertisements for "magic doctors" and "magic medicines"

    Liaoning will carry out special rectification actions for commercial advertisements for "magic doctors" and "magic medicines"

    • Last Update: 2021-06-08
    • Source: Internet
    • Author: User
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    Medical Network News, June 2 In order to severely crack down on the chaos of "magic medicine" and "magic medicine" advertisements in accordance with the law, the Liaoning Provincial Market Supervision Bureau, the Provincial Health Commission, the Provincial Radio, Film and Television Bureau, and the Provincial Food and Drug Administration will start from June 1 to November On the 15th, jointly organized a special rectification action on commercial advertisements for "magic doctor" and "magic medicine".
     
    Advertisements for important goods and services such asmedical treatment, medical beauty, medicines, and health food are related to the health and safety of the people, and false and illegal advertisements mislead the public.
    Some false and illegal advertisements for "magic doctors" and "magic medicines" with serious plots, bad nature, and deprivation of wealth are hard to tell and hate, and bring hidden dangers to the health of the people, especially the elderly and young people .
     
    During the rectification period, the Liaoning Provincial Market Supervision Bureau and other four departments will strictly investigate and punish 10 types of illegal and illegal advertising behaviors in accordance with their duties in accordance with the law: publishing illegal acts of drug, medical and health food advertising without the approval of the advertising review agency; publishing beyond the review content and scope without authorization Drugs, medical treatments, and health food advertising illegal acts; disguised releases of “magic doctors” and “magic drugs” such as medical treatments, medicines, and health foods in the form of introducing health and health knowledge; pretending to be doctors, experts, professors, using doctors, experts, patients, etc.
    Public figures and other images used to prove the efficacy of advertising illegal activities; endorsements of traditional Chinese medicine physicians, claiming to "cover all diseases" false Chinese medicine medical advertising illegal activities; exaggerated effects and violations of public order and good customs of medical cosmetics false illegal advertising behavior; contains assertions that express efficacy and safety And guaranteed cure, explaining that the cure rate, effectiveness and other content of drugs, medical treatment and health food advertising illegal behavior.
     
    At the same time, it will also severely investigate and punish commercial hype by using the "new crown epidemic", and publish illegal activities involving content related to "new crown virus infection pneumonia prevention, treatment, cure, and remedies"; fabricate facts, confuse concepts, create howlings, and exaggerate effects.
    Advertisements that claim that health foods have disease treatment effects are illegal; the qualifications of guests in medical health and medical information programs are not standardized, and the same guest uses different expert identities and images in advertisements to endorse drugs and do curative effects.
     
    This rectification action will increase the intensity of case handling in related fields, strictly investigate, expose, and transfer a number of key cases, effectively deter illegal advertising market entities, and create an advertising market atmosphere that allows the masses to feel relieved, relieved, and comfortable.
    (Finish)
    Medical Network News, June 2 In order to severely crack down on the chaos of "magic medicine" and "magic medicine" advertisements in accordance with the law, the Liaoning Provincial Market Supervision Bureau, the Provincial Health Commission, the Provincial Radio, Film and Television Bureau, and the Provincial Food and Drug Administration will start from June 1 to November On the 15th, jointly organized a special rectification action on commercial advertisements for "magic doctor" and "magic medicine".
     
    Advertisements for important goods and services such asmedical treatment, medical beauty, medicines, and health food are related to the health and safety of the people, and false and illegal advertisements mislead the public.
    Some false and illegal advertisements for "magic doctors" and "magic medicines" with serious plots, bad nature, and deprivation of wealth are hard to tell and hate, and bring hidden dangers to the health of the people, especially the elderly and young people .
     
    During the rectification period, the Liaoning Provincial Market Supervision Bureau and other four departments will strictly investigate and punish 10 types of illegal and illegal advertising behaviors in accordance with their duties in accordance with the law: publishing illegal acts of drug, medical and health food advertising without the approval of the advertising review agency; publishing beyond the review content and scope without authorization Drugs, medical treatments, and health food advertising illegal acts; disguised releases of “magic doctors” and “magic drugs” such as medical treatments, medicines, and health foods in the form of introducing health and health knowledge; pretending to be doctors, experts, professors, using doctors, experts, patients, etc.
    Public figures and other images used to prove the efficacy of advertising illegal activities; endorsements of traditional Chinese medicine physicians, claiming to "cover all diseases" false Chinese medicine medical advertising illegal activities; exaggerated effects and violations of public order and good customs of medical cosmetics false illegal advertising behavior; contains assertions that express efficacy and safety And guaranteed cure, explaining that the cure rate, effectiveness and other content of drugs, medical treatment and health food advertising illegal behavior.
     
    At the same time, it will also severely investigate and punish commercial hype by using the "new crown epidemic", and publish illegal activities involving content related to "new crown virus infection pneumonia prevention, treatment, cure, and remedies"; fabricate facts, confuse concepts, create howlings, and exaggerate effects.
    Advertisements that claim that health foods have disease treatment effects are illegal; the qualifications of guests in medical health and medical information programs are not standardized, and the same guest uses different expert identities and images in advertisements to endorse drugs and do curative effects.
     
    This rectification action will increase the intensity of case handling in related fields, strictly investigate, expose, and transfer a number of key cases, effectively deter illegal advertising market entities, and create an advertising market atmosphere that allows the masses to feel relieved, relieved, and comfortable.
    (Finish)
    Medical Network News, June 2 In order to severely crack down on the chaos of "magic medicine" and "magic medicine" advertisements in accordance with the law, the Liaoning Provincial Market Supervision Bureau, the Provincial Health Commission, the Provincial Radio, Film and Television Bureau, and the Provincial Food and Drug Administration will start from June 1 to November On the 15th, jointly organized a special rectification action on commercial advertisements for "magic doctor" and "magic medicine".
     
    Advertisements for important goods and services such asmedical treatment, medical beauty, medicines, and health food are related to the health and safety of the people, and false and illegal advertisements mislead the public.
    Some false and illegal advertisements for "magic doctors" and "magic medicines" with serious plots, bad nature, and deprivation of wealth are hard to tell and hate, and bring hidden dangers to the health of the people, especially the elderly and young people .
    Health Food Health Food Health Food Illegal Advertisement Illegal Advertisement Illegal Advertisement Health and Health
     
    During the rectification period, the Liaoning Provincial Market Supervision Bureau and other four departments will strictly investigate and punish 10 types of illegal and illegal advertising behaviors in accordance with their duties in accordance with the law: publishing illegal acts of drug, medical and health food advertising without the approval of the advertising review agency; publishing beyond the review content and scope without authorization Drugs, medical treatments, and health food advertising illegal acts; disguised releases of “magic doctors” and “magic drugs” such as medical treatments, medicines, and health foods in the form of introducing health and health knowledge; pretending to be doctors, experts, professors, using doctors, experts, patients, etc.
    Public figures and other images used to prove the efficacy of advertising illegal activities; endorsements of traditional Chinese medicine physicians, claiming to "cover all diseases" false Chinese medicine medical advertising illegal activities; exaggerated effects and violations of public order and good customs of medical cosmetics false illegal advertising behavior; contains assertions that express efficacy and safety And guaranteed cure, explaining that the cure rate, effectiveness and other content of drugs, medical treatment and health food advertising illegal behavior.
    Chinese Medicine Chinese Medicine Chinese Medicine
     
      At the same time, it will also severely investigate and punish commercial hype by using the "new crown epidemic", and publish illegal activities involving content related to "new crown virus infection pneumonia prevention, treatment, cure, and remedies"; fabricate facts, confuse concepts, create howlings, and exaggerate effects.
    Advertisements that claim that health foods have disease treatment effects are illegal; the qualifications of guests in medical health and medical information programs are not standardized, and the same guest uses different expert identities and images in advertisements to endorse drugs and do curative effects.
    Medicine, medicine, medicine
     
      This rectification action will increase the intensity of case handling in related fields, strictly investigate, expose, and transfer a number of key cases, effectively deter illegal advertising market entities, and create an advertising market atmosphere that allows the masses to feel relieved, relieved, and comfortable.
    (Finish)
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