Limited scale, how should the wallpaper industry be bigger and stronger?

China Paint Network
News: a roll price of 39 yuan special wallpaper, paved accessories to 50 yuan set, which is still cheap, a little more expensive accessories, a bottle of glue will be hundreds of yuan, not including the base film, glue powder and other accessories. In addition, the purchase of this special wallpaper, the cost of the paste alone, a square meter of about 14 yuan. We see in large-scale home stores, many wallpaper brands not only complex price composition, unclear fees, but also the same imported products, the price difference is huge. China wallpaper market after many years of development has made considerable progress, but related service management, price composition, etc. still lack norms and standards, which will have a negative effect on the long-term development of the industry.
the price gap between wallpapers so large? According to industry insiders, wallpaper price differences, in addition to small volume price differences, mainly the use of different materials, safety, environmental protection standards are different, in addition, brand, process level, etc. are also important factors in determining the price gap of wallpapers. However, the more important, is that the current industry does not have a clear, unified binding standards, services, fees and other not very good norms, resulting in price confusion and huge differences. Wallpaper is an important part of the home decoration industry chain, is directly related to energy conservation and environmental protection, low-carbon economy, to achieve resource conservation and environmentally friendly social construction of one of the important products, in the development of the industry occupies a very important position. These problems in the wallpaper industry, the relevant departments need to develop standards, norms, in order to better promote the rapid development of the wallpaper industry.
of china's wallpaper industry, the negative impact on China's potential and fast-growing market is also huge. According to statistics, the current wallpaper in China's interior decoration use rate of only 3%-5%, and in Europe, the United States and Japan, wallpaper use rate of more than 50%. Thus, China's wallpaper market potential is very considerable. Industry experts pointed out that it is some irregular status quo, resulting in consumers in the purchase of wall decorative materials, abandoned the decorative effect of good wallpaper, and chose
latex paint
and other materials. Wallpaper industry should learn lessons, not because of some irregularities led to the decline of the industry, do not do much, do not strong.
fact, some industry leaders are already concerned about this issue and strengthen their own norms, unity. Not long ago, the domestic wallpaper enterprise Ruibao company announced that Ruibao products to implement "price unity, service unity, security unity." In addition, a lot of strong, with brand management philosophy of building materials have turned to the wallpaper industry, such as nature flooring enterprises into the wallpaper industry, Kusheng floor investment of 150 million yuan to build their own wallpaper brand "American wallpaper." To a certain extent, this kind of brand operation concept of the enterprise will greatly promote the development of the whole wallpaper industry norms, so that wallpaper enterprises realize that only their own better norms, promotion, in order to stand firm in the changing market, and thus also conducive to regulating the entire wallpaper market.
China Building Decoration Materials Association Secretary-General and Chairman of the Wallpaper Professional Committee Ren Changqing believes that these leading enterprises will play an important leading role in the standardization and large-scale development of the entire wallpaper industry, but also the future wallpaper industry and even decorative materials industry healthy development direction, but this also needs strong brand support.