"Live + Express" The chain of agricultural goods entering the city has shortened

Speeding up the development of rural delivery logistics, and further facilitating agricultural products from villages to cities, and consumer goods to rural areas, are important measures to promote rural revitalization, increase farmers' income, and release the potential of rural domestic demand

Develop "live broadcast + express delivery", build warehouses for production areas, promote "fast delivery" and "express mail" cooperation, and try to diversify sites.

--editor

"Love Banana" is the flavor in the memory of many people in Nanning, Guangxi

Nanning is one of the main producing areas of bananas in China.

In the past two years, with the sinking of e-commerce platforms and the rise of live delivery, relying on the express logistics network to carry out short-chain reengineering of agricultural products sales channels, the sales of Nanning bananas are getting better and better

Live broadcast with fire millet banana

"You can see that there is a banana forest behind me.

Washing, pruning, putting on a vacuum bag, neatly packing them into the foam box with the courier list attached.

Local specialty products, delivery from the country of origin, and immersive participation are attractive to consumers watching live broadcasts on the other end of their mobile phones

It is Lin Zongjian's task to live broadcast for 6 hours a day

"During the banana harvest season, I can receive more than 5,000 orders almost every day.

Today, Lin Zongjian needs to set up 4 field warehouses in the surrounding area to purchase bananas, and employ nearly 30 workers to work overtime to pack and ship them in order to meet the needs of fans everywhere

"There is no need to worry about sales.

"Express + Banana" to open up sales channels

Walking into Jinling Town, there are banana forests like sea on both sides of the village road

On the village roads, express vehicles sprayed with various brand logos come and go, loaded with Nanning bananas, and sent to all parts of the country along the road network extending in all directions

In Lin Zongjian's view, express delivery brands go to the countryside to enter the village, and the delivery costs are gradually reduced, opening the channel for agricultural products sales, which is the key to the success of rural e-commerce entrepreneurs like him

"In addition to receiving the goods at the ground, we now

“I used to engage in e-commerce in the countryside, and the business didn’t feel like it was very big.
I came in for an order from time to time, which was very unstable
.
” Lin Zongjian recalled, “At that time, the logistics company had to charge 10 yuan for a parcel, which was about to catch up with the price of the goods.
It feels unbearable
.
"

“It’s different now.
Products are promoted through live interaction and other social methods, and after the traffic is formed, orders are gathered, and the scale is immediately formed
.
” Lin Zongjian said that once the scale is formed, e-commerce platforms and merchants can cooperate with logistics warehousing companies or express delivery companies.
The postal service and YTO will send trucks directly to the fields to collect products in batches, and deliver them directly, reducing transit and skipping the link of receiving packages at the rural end outlets
.

Lu Zaochu, a courier at the Jinling Post Office, witnessed this process of change
.
In the past, Lin Zongjian received an order on the e-commerce platform, and Lu Zaochu had to pick up the package and transfer it through the distribution center.
The freight is expensive, and the timeliness is not guaranteed
.
"Now Lin Zongjian only needs to tell me the number of shipments in advance, and I can call the city and send the car directly to the village.
After receiving the goods, it can be directly sent to the destination.
The chain is greatly shortened, and it can be reached within 3 days nationwide
.
" Lu Zaochu said
.

Mass shipments are guaranteed, and there is also a way out for small bulk shipments
.
Guangxi Post is actively developing the sales function of agricultural products in the Village Youle Shopping Station to provide convenience to special groups such as left-behind elderly
.
Banana farmers can directly bring bananas to the village postal shopping station.
After the station is purchased, it will be shipped through the postal channel.
It is also very convenient.
Many village stations can send two to three thousand pieces a day
.

Statistics from the Post Administration Bureau of Guangxi Zhuang Autonomous Region show that since the beginning of this year, more than 8 million millet bananas have been delivered in Nanning, and the city's "express + millet banana" delivery volume is expected to exceed 10 million
.

"Express + modern agriculture" has great potential

"Freight is still our most concerned issue
.
" Lin Zongjian said, ordinary fruit sales rely more on volume, small profits but quick turnover, and freight rates fluctuate with the volume of shipments, sometimes leading to losses.
"Therefore, I hope there can be a more scientific and stable cost control
.
"

"I'm also considering upgrading my
own'packing workshop'.
It is still a relatively rudimentary bungalow, and the working environment is not good enough.
The packing process can also be optimized .
" Lin Zongjian said, "In addition, logistics can also provide some more personalized For merchants with stable shipments like us, we may consider sending a special car to the outlets for permanent service
.
"

"Logistics infrastructure is very important.
If the infrastructure is done well, the speed can be faster.
Efficiency is the lifeline of the express delivery industry
.
" said He Haiping, deputy general manager of China Post Group Co.
, Ltd.
Nanning Suburban Branch
.
It is understood that the infrastructure construction of Guangxi's postal express delivery industry is accelerating its upgrading.
A total of 14 projects in the industry have been included in the autonomous region's "five networks" construction battle, and an investment of over 1 billion yuan has been completed
.
11 express logistics parks have been built, with a total area of ​​more than 550,000 square meters of express distribution sites put into use.
The large distribution centers have basically realized fully automatic sorting, and the average daily processing capacity of mail express distribution sites exceeds 10 million
.

"With the continuous increase of live broadcast talents and video technical talents, I believe that
the'cake ' of the Nanning banana industry will become bigger and bigger .
" Lin Zongjian said that he has applied for the opening of multiple enterprise live broadcast accounts to cultivate new anchors.
Trying to enter the field of other agricultural products
.

"'Express + modern agriculture' must be promising
.
Guangxi is one of the five provinces where the national fruit output exceeded 10 million tons.
It is also an important base for transportation of southern vegetables to the north and autumn and winter vegetables
.
The industry and rural e-commerce achieve coordinated development, and the agricultural special product delivery market will have more room for growth
.
" said Wei Hui, secretary of the party group and director of the Guangxi Zhuang Autonomous Region Postal Administration Bureau
.