Lu Zhongzhen meat artificial meat company: plant artificial meat to replace pork for su-style moon cake filling.

Moon cakes will see a transformation in China this year: a start-up that replaces pork fillings with artificial vegetable meat, according to the South China Morning Post. after
90 entrepreneurs, Lu Zhongxuan set up a man-made meat company called "Jane Meat", and they are working with a research team at Beijing University of Commerce and Industry to launch Su-style mooncakes, with plant meat as the main raw material, before next month's Mid-Autumn Festival.
the most common mooncake fillings are sweet lotus and salted egg yolks, while mooncake fillings in Suzhou are minced pork.
, Lu Zhongxuan said that the taste of meaty vegetable mooncakes is close enough to real meat, especially those from Shanghai and surrounding areas. "We recently invited a lot of old Shanghai residents to take part in a taste test and found that many people couldn't tell (traditional stuffing mooncakes and plant meat mooncakes), " he said.

" Rare Meat has joined a growing number of domestic and foreign companies to enter China's huge potential vegetable meat market.
two of the world's best-known plant meat makers, Beyond Meat And ImpossiblE Foods, are already vying for market share outside the US.
Beyond Meat has received investment in Tyson Foods, the world's largest meat processor, which plans to start selling in China in the second half of this year.
Chicago-based Sustainable Products also plans to introduce its artificial protein products to China, hoping to replace the pork in Chinese snack restaurants. The global meat substitute market is expected to reach $7.5 billion by 2025, up from $4.2 billion in 2017, according to a study by U.S. Market Research,
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meat substitutes are available in a variety of different raw materials, such as tofu, Indian toad, tissue-based plant protein, vegetarian meat, counted meat and other plant-based ingredients. "Plant-based protein meat is healthier, more nutritious and environmentally friendly, and is becoming a new trend among many young consumers," Lu said, according to the Securities Daily.

China needs more innovative companies in this area.
"Another advantage of China is that meat substitutes are not a new concept.
China's centuries-old vegetarian cuisine has used tofu in some dishes instead of pork and other poultry meat.
challenges faced by Chinese companies in providing plant-based meat alternatives are related to the taste and taste of their products. Li Jian, head of the rare meat research team at Beijing University of Commerce and Industry, points out that Chinese vegetable meat lags behind the big U.S. meat producers in taste, color and taste,
according to the Changjiang Daily.
he says existing Chinese products need to be seasoned and processed by chefs at the top of the table.
he says the grated meat is easier to replicate than conventional cut meat.
added that the next major obstacle would be the creation of ribs and alternatives to meat.
Meats, which was founded in 2017, focuses on the development of artificial pea protein meat, so it differs from the producers that produce soy products to replace meat.
the start-up, which is headquartered in Hangzhou, Zhejiang Province, is the latest company founded by Mr. Lu.
rose to fame in 2016 when he appeared on the start-up reality tv show "Partnership Chinese."
's appearance helped Lu and two of his classmates get investment in their startup, The Sad.
is the first batch of domestic protein bar brands.
, born in 1991, spoke about his experience of being "15 pounds" on the show.
"15 pounds" means that freshmen may gain 15 pounds (6.8 kilograms) due to overeating and lack of exercise. "I weighed 20 kilograms in one semester and felt very inferior, "
Lu Zhongxuan admitted on the show.
" he said, when he started weightlifting, things took a turn for the worse, and that inspired him to start a business.
Lu Zhongxuan sold his first company last year.
in China, more and more people are seeking better eating habits.
for his new start-up, Lu Zhongxuan is still keen to promote healthy eating.
While pork remains Chinese favourite meat, consumption peaked in 2014 and fell by almost 5 per cent last year, according to Market Research. According to a recent report by the
American Review, "light eating" - low-calorie, low-fat, high-fiber pre-made foods - is becoming increasingly popular among users.
" the natural advantage of plant protein is that it does not contain cholesterol.
," Lu Zhongxuan told the Changjiang Daily.
he added that plant meat is particularly suitable for many people with cholesterol-related health problems.
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