Luo Youbao, general manager of Jinzhanghong: Insight into market demand Breaking bad development has a wonderful hand

With more and more brands in the coatings industry, competition in the market has become more intense, coupled with the current paint products homogenization is serious. So, the future of the paint industry breakthrough will be where, online platform to promote the brand has any magic tricks, raw materials rise leading to rising costs, how should enterprises demand a breakthrough? With these questions, the reporter interviewed Luo Youbao, general manager of Guangdong Shunde Jinzhang Hong Coatings Co., Ltd.
1, homogenization serious? Competition also depends on innovation
competition in today's paint market is still chaotic, there are
china
. With the gradual saturation of the market, the competition between coating enterprises more intense, coupled with the current paint product homogenization is serious, lack of differential competition, and the market continues to have new brands to join, and often with price as a breakthrough, constant price reduction, resulting in often at the expense of product quality, which is also the lack of differentiation led to the market today's disorderly competition the root cause. Luo always told the paint market reporter: "When the competition between coatings white heat, without their own differentiated products is very difficult to fight the wind and rain in the market, to survive." Therefore, Jin Zhanhong in the process of continuous technological innovation, and constantly meet the growing shopping needs of consumers, and gradually complete the brand's product upgrade, the formation of Jin Zhanhong brand competitive advantage. In addition, Jin Zhanhong sees "innovation" as the soul of the enterprise. In the business model, product system, service system and so on are creatively put forward the concept of covering the industry and practice. Over the years, Jin Zhanhong by virtue of its strong research and development strength, good brand image, excellent after-sales service, high-tech environmental protection of the net taste production technology, scientific and rigorous quality control system, high-quality strictly selected raw materials suppliers, won the favor of domestic and foreign consumers.
2, cost pressure? Environmental protection, differentiation to help you break the situation
in the face of rising costs, the major paint companies are still feeling the pressure, facing new market changes, Luo always believes that paint enterprises also need to product differentiation, pay attention to environmental protection and emission reduction methods to deal with. Paint industry from the beginning to develop to grow to mature, with the continuous improvement of the paint market, coating enterprises more and more obvious financial advantages. When the paint market becomes saturated, the competition of coating enterprises is mainly based on product differentiation and environmental protection. "In the face of the current industry downturn, the mainstream paint enterprises are working hard to upgrade products, energy conservation, environmental protection gradually become an industry trend, industrial upgrading is also accelerating, which will help China's paint industry a solid foundation to enhance competitiveness. With the improvement of consumption level and the change of consumption concept, consumer demand for paint is gradually changing from the original single function, single product to diversified function, so that consumers can feel the charm of science and technology, access to color and emotional experience and in line with the green trend of paint products will be more popular in the market. Luo always said.
3, make good use of the Internet, brand promotion more efficient
With the rapid development of the Internet, Internet search has been more and more attention and widely used. Of course, Jin Zhanhong is no exception, but when it comes to how to use the Internet, Luo said that Jin Zhanhong and others are different, Jin Zhanhong use network channels, not only to increase online sales, but with the help of online platform to vigorously promote the Jin Zhanhong brand. Many users have become accustomed to searching the Internet for information, netizens in the search for a paint brand keywords, the brand's related products and investment information can be immediately seen by netizens. It is this powerful communication power that really helps Jin Zhanhong's brand promotion. Luo said: "It is particularly important to maintain a certain search ranking and competitiveness, so as to obtain more interested customers." Jin Zhanhong uses the online platform to promote the brand, so that Jin Zhanhong information will show more opportunities, netizens will see Jin Zhanhong's information as soon as they search. It is conducive to enhancing the brand awareness of JinZhangHong, and providing an important communication bridge between Jin Zhanhong and its customers. Jin Zhanhong through the online this promotion channel when a product to do, find the target user, online platform can give the paint product line sales lead, the same, a large number of paint product sales, can also give online drain, so as to achieve the online and offline fusion of the new promotional marketing model. Finally,
, Luo always believes that the difference of coating products, technology leadership, production and transportation of environmental protection and other links can win the application market and consumer customer trust, is more important. In the future, Jin Zhanhong in the service will continue to build quality services, service to do better.