Make complaints about a drug being inserted in the Tucao Congress. 900 thousand!

On December 17, the State Administration of market supervision published the fourth batch of typical cases of false and illegal advertisements in 2019 999 of them were named "Tucao Convention" and make complaints about it as a typical case, and they were punished 900 thousand The announcement shows that Chongqing Gallup Hoss Pharmaceutical Co., Ltd make complaints about illegal advertisements The case shows that the parties are selling products, and they are broadcast by actors in the fourth, sixth, seventh season three small film theater of the third quarter of Tucao "999 dermatitis is installed in plain green, antipruritic is fast, colorless, tasteless and refreshing" "It is recommended that you use 999 dermatitis flat green outfit" "I found this 999 dermatitis flat, colorless, tasteless and refreshing This one is good, and it can stop itching very quickly." When the advertisements are published in the form of content, the documents for examination of the advertisements by the advertising examination organ shall not be submitted, and the advertisements shall not be marked with taboos, adverse reactions, or the words "please purchase and use according to the drug instructions or under the guidance of pharmacists" The behavior of the parties violates the provisions of Article 16, paragraph 1 (4), paragraph 2 and Article 46 of the advertising law According to the first and fourteenth items of the first paragraph of Article 58 of the advertising law, in August 2019, the law enforcement team of Shanghai municipal market supervision and Administration Bureau issued an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 900000 yuan Previously, the media praised 999 dermatitis flat's advertising creativity Based on the core selling point of "fast antipruritic", 999 dermatitis has created a set of methodology of "leather marketing" From "escape", "whirlwind", to "Yanxi strategy", the image of "skinhead" has been deeply rooted in the hearts of the people As the most noisy xiaoke'ai in the marketing field, it has captured the hearts of a large number of young users The 999 leather Yan Ping selected the hot debate "Tucao conference 3" deep cooperation, not only make complaints about the super high flow of the program, but also the high fit between brand spirit and program tonal It has to be said that a drug can do this advertising, is really creative Provisions on drug advertisement in the new drug administration law Article 89 drug advertisements shall be approved by the advertising examination organ determined by the people's Government of the province, autonomous region or municipality directly under the central government where the advertiser is located; without approval, they shall not be published Article 90 the contents of drug advertisements shall be true and legal, and shall be subject to the drug instructions approved by the drug regulatory department under the State Council, and shall not contain false contents Drug advertisements shall not contain assertions or guarantees indicating efficacy and safety; they shall not use the names or images of state organs, scientific research institutions, academic institutions, trade associations or experts, scholars, doctors, pharmacists, patients, etc for recommendation or certification Non drug advertisements shall not have publicity involving drugs Article 91 Where there are no provisions in this Law on drug prices and advertisements, the provisions of the price law of the people's Republic of China, the anti monopoly law of the people's Republic of China, the Anti Unfair Competition Law of the people's Republic of China, the advertising law of the people's Republic of China, etc shall apply Shanghai Zhen'an Tang clinic of traditional Chinese Medicine issued illegal advertisements Through their own websites, the parties published advertisements containing assertions or guarantees of efficacy and safety, as well as guarantees of cure rate, such as "relieving pain, eliminating tumor and prolonging life", and invented 5 patients' cases of improving and alleviating pain, winning honors such as "honest construction unit" In August 2019, Xuhui District market supervision and Administration Bureau of Shanghai Municipality imposed a penalty, ordered to stop publishing illegal advertisements and imposed a fine of 500000 yuan Nanxian radio and television station in Hunan Province has published advertisements of illegal drugs.