Mammoth drugs to combat the illegal marketing of health food conferences.

Original title: Mammoth drugs to combat the illegal marketing of health food conference
tu (1): Gansu Province, "Yuyuan care for the elderly" operation, staff in a pharmacy to carry out health food inspection.
(Photo provided by the Local Food and Drug Administration)
Figure (2): Jinhua City Food and Drug Regulatory Officers to a health food marketing site to carry out law enforcement inspection.
(Picture provided by the Local Food and Drug Administration)
Figure (3): Mr. Lin Lao expressed his gratitude to the Food and Drug Administration of Fuyang City for sending a golden flag.
(picture provided by the local food and drug regulatory bureau)
tue (4): Taizhou City, Pepper River District food and drug regulators through the mobile phone of the sun will sell smart monitoring system for remote inspection.
(Photo provided by the Local Food and Drug Administration)
Editor's Note
On July 14, the Food Safety Office of the State Council and nine other departments jointly issued the Food, Health Food Fraud and False Propaganda Program. In accordance with the programme deployment, local rapid action, focus on the fight against food, health food marketing violations to promote product efficacy, misleading and deceiving consumers and other illegal acts. Especially to the people to reflect a strong health food illegal conference marketing (hereinafter referred to as sales) behavior, all over the bright iron fist, heavy punch, head-on attack, the effect of rectification is obvious. This issue selected some areas of governance experience, highlights, for learning, reference, exchange.
Siane Sunshine Co-Management Smart Supervision
Yan Xinzhe Zhang Wei Haiyan Xu Weihong
In March this year, Zhejiang Food and Drug Administration and the Bureau of Industry and Commerce jointly issued the Notice on Strengthening marketing supervision of health food conferences, explicitly requiring the effective supervision of the promotion of health food through conference lectures, health science lectures (including online video lectures), health consultation activities, base (enterprise) tourism visits, experience and other ways to effectively strengthen supervision. Local food and drug regulatory departments in recent years in the supervision of the conference marketing characteristics, and actively innovate the regulatory model, build a health food conference marketing supervision "firewall."
to create a "sunshine will sell a common governance circle
Taizhou City Pepper River District Food and Drug Administration to "smart supervision and social co-governance" way in the province to take the lead in creating a "sunshine will sell a common governance circle."
of the Pepper River District Bureau, they explore the use of scientific and technological means and "Internet plus" way to launch the sunshine will sell smart monitoring system. "The system used webcams to record video and audio recording of key locations in venue rental units such as health food business units' own venues and hotel hotels, transforming the closed meeting marketing of 'hidden catty' into an open event of 'sunshine transparency'." This is an innovative regulatory approach to the characteristics of illegal concealment and difficulty in obtaining evidence. This change to passive disposal into an active discovery of the regulatory approach, effectively enhance the effectiveness of supervision.
, the Bureau through the jurisdiction of large and medium-sized venues to rent hotels and health food business units screening, identified the first six included in the wisdom of the pilot units. On the basis of record management, the supervisors rely on the network platform, mobile phone APP on the event schedule, the size of the number of people, marketing mode, propaganda content to achieve remote real-time monitoring, found abnormal within 20 minutes can be implemented on-site verification, and through data playback instant forensics. At the same time, the Bureau's comprehensive rapid inspection room equipped with professional health food fast inspection equipment and mobile fast inspection equipment, has achieved 5 categories of health food 10 items of rapid verification, the fastest 5 minutes can be issued preliminary qualitative test results, for illegal units involved in health food quality screening to provide strong technical support.
On August 1 this year, when law enforcement officers of the Pepper River District Bureau conducted a remote inspection through the Sunshine Market Intelligence Monitoring System, they found that the "long-standing trade" health food store located in Yongxing Street, Haimen Street, Pepper River District, was carrying out unfiled health food sales, attending more than 200 consumers. Through the scene video, law enforcement officials also found that the store in the process of marketing the use of "clear intestine detox" "enhance immunity" "efficacy" and other words, as well as the use of experts, patients in the name of falsely exaggerated propaganda of a "enzyme plum" food. After 10 minutes, law enforcement officers arrived at the scene, immediately outlawed illegal sales, and monitoring system video, audio recording playback for immediate forensics. At present, the Bureau on suspicion of false publicity of the health food store opened a case.
is not enough to fight alone by scientific and technological means, and it is an effective way to govern by launching a wide range of coordinated operations involving all relevant units and the masses. To this end, the Bureau coordinated the relevant units, set up a department-linked long-term supervision mechanism, set up a district-level health food safety supervision coordination group, the responsibility of decomposition into public security, market supervision, health planning, aging office and other 11 functional departments and 8 streets. The bureau also through newspapers, television, WeChat and other ways to the community to widely issue "woodpecker recruitment orders", the recruitment of health and food safety people monitors, positive publicity, gathering information, found clues. In fiscal 2016, 26 members of the People's Supervision Mission provided a total of 30 clues about the illegal sale, of which 14 articles of valid information were converted into four investigations, and the units involved in the sale of the law have been included in the second batch of Sunshine Will Sell Smart Supervision List.
law enforcement officials introduced: "The second batch of sales business units are gradually installing intelligent supervision equipment." 8 sales units have entered the normal operation stage, the cumulative monitoring time of more than 3000 hours, records will be sold 34 times, to help law enforcement officials fixed case evidence 2, this measure also strongly deters illegal sales operators, there are 8 irregular operation of the marketing units self-exited the market. "
express" three cards" read the "tight spell
August 5, Jinhua City Food and Drug Administration inspection team jointly with the City Food and Drug Administration, the city five road a business hotel conference room for on-site investigation and marketing, law enforcement officials seized a total of 2354 million yuan involved in the case, the number of people deceived more than 140 people. According to the person in charge of the venue Huang a certain account, they use the gift of umbrellas, a gum ginseng powder, old flower mirror, Beijing roast duck and other small gifts as a means to attract the elderly to participate. To sell gifts to return the purchase price of the way to build trust, and then the introduction of the sales price of 1980 yuan "Sheringzhi oral liquid", and from which to extract high profits. At present, law enforcement officials on the basis of the collection receipts paid by the masses to check one by one, has been involved in the case of 2354 million yuan one by one returned to the victims.
In recent years, in response to some illegal operators using meetings, lectures, tourism, medical treatment and other means to engage in health food (including ordinary food) illegal publicity and sales, exaggerated health food efficacy publicity, confusing the concept of health food and medicine, high-priced promotion of health food and other illegal acts, Jinhua City Bureau to improve the frequency of inspection, squat research and draination, departmental joint law enforcement, public opinion supervision and other ways, health food conference marketing fake, unauthorized or false publicity. And in the province's first "three cards" system, requiring the organizers in the meeting place prominent position hanging "business unit commitment public signs" "consumer safety warning signs" "product information express cards." "Business commitment" mainly for operators, public commitment to sell products as qualified products, do not deceive and do not induce consumers; Consumer warning "mainly aimed at consumers, warned consumers to rational consumption, retain shopping vouchers, and introduced the way to defend rights;" Product express" is mainly for the product itself, the introduction of the product manufacturer, approved size and scope of application. These three cards amount to a "tight spell" for health food sellers, forcing them to regulate sales practices.
This year, Jinhua City has dispatched a total of 6,452 law enforcement personnel, issued 3,910 copies of publicity materials, inspection of business units and venues 6,712 times, interviews with business units and venues responsible for 228 times. Demand rectification of 87, drive (ban) conference marketing more than 30, to recover consumer economic losses of more than 100 million yuan.
Second investigation and rapid investigation a powerful deterrent
Zhang Bin
One morning in mid-June, a food and drug regulatory office in Liyuan District of Qingdao City suddenly received a report call from the public that a group of people in a four-star hotel in the district were selling a health food to middle-aged and elderly people under the guise of free health talks. The staff of the drug agency immediately joined the local industry and commerce, public security and other departments comrades rushed to the hotel, found that about 200 people are listening to the so-called health lectures, the scene placed a lot of health food. On-site law enforcement officials immediately on-site health food inspection, after verification, the health food did not obtain a "health food sales" business project food business license. Law enforcement officials immediately seized and seized these health food products, and at the scene of the participants carried out publicity and education.
understood that in Qingdao City, especially in Mexico, Lacey, Pingdo and other suburban counties, health food illegal marketing behavior often occurs. In order to protect the rights and interests of the people, from February to August this year, Qingdao City carried out a centralized crackdown on the illegal marketing of health food.
Li Xinhui, director of the Department of Food and Drug Administration of Qingdao City, said: "We have encountered many difficulties in law enforcement, especially the current legal system is not yet perfect, for this reason, we take severe crackdown and education-oriented means, through the establishment of joint cooperation mechanism with industry and commerce, radio, television, public security and other departments, especially with the public security organs jointly formulated the "fake food and drug qualitative confirmation rules" to ensure that the case is quickly investigated." He introduced that the Qingdao Municipal Bureau focused on the establishment of three prevention and control systems - in terms of access constraints, the provisions of enterprises must be in accordance with the law, including "health food sales" business items of food business license, conference marketing of health food must be registered or recorded in accordance with the law products, and the implementation of the inspection system to ensure the legitimacy of products; Cinemas or other non-registered places shall not engage in on-site sales activities, and the management of the providing venues shall examine the food business license of the conference marketing host, and in the area of advertising management, implement the health food advertising licensing system of the provincial food and drug regulatory departments, strictly examine their propaganda content, must be consistent with the advertising approval, shall not contain false and exaggerated propaganda efficacy content, and shall not involve disease prevention and treatment functions.
" at the same time, we take publicity and education as the most effective guide. Health food sales are mostly aimed at middle-aged and elderly people, they have poor self-protection ability, easy to be deceived. We rely on newspapers, networks, radio, television and other media set up a health food consumption tips column. At present, we have issued more than 2 million consumer tips to the general public through SMS and WeChat. The use of the city's more than 6000 grass-roots drug science and technology propaganda stations, through the square publicity, health lecture hall and other forms, to promote health food science knowledge to the public. Especially in the city's 1100 buses and the country's first 'Food Safety' subway train to open up a special area to popularize health food knowledge, the publication of complaints reporting channels, to achieve a better social response. Li Xinhui said.
it is learned that up to now, Qingdao City dispatched a total of 5869 law enforcement personnel, inspection, covert visits to 1012 venues, 20 cases, more than 60 million yuan in fines.
Completely outlaw no room
Ding Yiyi
In March this year, the police of Lanzhou City Public Security Bureau in Gansu Province found in the work of the City Guan District Zhangyi Road Donli Building, Xigu District Xiaoyu Hot Pot City basement and other places often gathered elderly people, suspected of health food marketing fraud. After more than half a month of investigation, Lanzhou Municipal Bureau organized the civilian police to Lanzhou BerryTang Biotech Co., Ltd. and other 6 illegal sales of health food in the name of the nest was seized, the scene seized "gold micro-mine", "mine treasure" and other health food 5000 boxes (bottles), seized cash 2096 million yuan. At present, the suspect in the case has been criminal detention, its sales of health food are "three no products."
years, the illegal conference marketing of health food is becoming more and more harmful. Older people, eager for health and eager to get a lively giveaway, are often the biggest victims of the illegal conference marketing of health food. The quality of health food can not be guaranteed, the health and property safety of the elderly can not be maintained, it is imperative to completely eliminate the illegal conference marketing of health food. Gansu Provincial Committee, the provincial government attaches great importance to this, a fight against the illegal sale of health food in Gansu Province in full swing.
18, Gansu Governor Tang Renjian and Vice Governor Li Bin issued important instructions on strengthening safety supervision of the health food market, calling for increased joint law enforcement efforts to regulate the management of the health food market. On May 18, Wang Qingbang, deputy director of Gansu Food and Drug Administration, stressed at the mobilization conference of the special action deployment of "Yuyuan Care for the Elderly" that we should fully understand the dangers of marketing fraud in health food conferences and adopt a "zero tolerance" attitude towards the illegal and criminal acts of health food marketing fraud. On May 31st, at a press conference held by the Gansu Provincial Government Information Office, the Provincial Food and Drug Administration, the Provincial Bureau of Industry and Commerce, and the Provincial Public Security Bureau announced the joint launch of a special operation to focus on three months in the province to crack down on illegal and criminal acts of illegal marketing of health food fraud against the elderly population, severely punish health food fraud criminals, crack down on health food conference marketing fraud and other activities, eradicate the social hazards of health food illegal marketing fraud of the elderly, and create a safe and secure health food consumption environment. This special action of "Yuyuan care for the elderly" identified three key tasks: to crack down on health food marketing fraud illegal and criminal acts;
Since the launch of the "Yuyuan care for the elderly" special action, Gansu Province Food and Drug Administration, the provincial Bureau of Industry and Commerce, the provincial Public Security Bureau to completely prohibit the health lectures, conference marketing, expert consultation, free inspection and other name marketing of health food fraud, where playing "health card, family card, gift brand" marketing fraud activities, all operating health food by undocumented investigation. The three departments of public security, industry and commerce, and food and drug supervision jointly exert professional advantages, perform their duties and responsibilities, highlight the key points, and make the special rectification work put in place and achieve phased results. According to incomplete statistics, up to now, the province dispatched a total of about 40,000 law enforcement inspection, inspection of health food stores more than 20,000, a total of more than 20 cases handled, the collection of more than 20 million yuan in fines.
Special Special Office for civil rights protection
Geng Jun Guo Yuling Zhang Weiliang
On July 25, Mr. Lin Lao, a consumer on Daxi Street in Fuyang City, Hubei Province, sent the bright red Jinqi to the Food and Drug Administration of Fuyang City to express his gratitude to the law enforcement officials of the Bureau for caring for the masses, solving problems for consumers and doing practical things. "Seriously do practical things, the spirit is better" - the Jinqi on the 10 shining big words stand out.
In January this year, Mr. Lin Lao in the sales staff boasted of being able to treat rheumatism, under the guidance of the purchase of more than 3000 yuan worth of propolis, and later found that he was deceived, many times with the manufacturers failed to negotiate, so he went to the Puyang City Bureau for help.