Many provinces have the conditions to release the restriction of medical insurance card to benefit the health of drugstores

2013-12-25 source: 21st century drugstore recently, Hubei Provincial Department of human resources and social security issued a notice to relax the scope of individual accounts of basic medical insurance for employees from January 1, 2014 According to the notice, on the basis of the original payment scope, the individual account funds can be used to pay for the purchase of drugs, health food with food and health brand name, killing products, household appliances and consumables approved by the health department at designated retail pharmacies In the context of the shortage of medical insurance funds, it is undoubtedly good news for the diversified development of pharmacies in Hubei Province to liberalize the scope of medical insurance card Zhang Weihua, assistant general manager of goodpharma pharmacy chain Co., Ltd., said that the policy released two major signals: first, the functional departments of the government began to formulate and adjust policies guided by the market; second, great health has become a major development trend of pharmacies, but the diversified development of non-health products may be squeezed It is understood that the demand for big health products is great In addition to Hubei Province, Anhui, Shaanxi, Qinghai and other places have also seen the phenomenon of loose medical insurance Anhui Province, which stopped the examination and approval of medical insurance qualification in 2006, recently released the examination and approval of medical insurance drugstores, and included the mechanical products into the scope of medical insurance card swiping In Shaanxi, the sales restriction order of medical insurance drugstores was lifted, and even medical insurance stores can display and sell devices, cosmetics and other products To some extent, the loosening of policies shows the great demand of the market for big health products With the continuous improvement of China's consumption level, people's awareness of "prevention of disease" and health preservation has been strengthened, and with the arrival of China's aging society, the society has a great demand for large health products After the first round of barbaric growth, the drug retail enterprises in China have entered into a substantial turning point Under the circumstances of policy dividend disappearing and operation cost rising, drug sales alone can no longer meet the survival and profit demand of drugstores, so many drugstores began to explore diversified operation Shen Yi, general manager of Wuhan Ma Yinglong drugstore chain Co., Ltd., said that there is no drugstore selling drugs now, and each drugstore is exploring diversification to different degrees, but with different emphasis For example, some drugstores may focus on medical devices, while others focus on big health care Zhou Shuangcai, general manager of Anhui cube chain drugstore Co., Ltd., also said that great health must be the mainstream trend of drugstores in the future In fact, the concept of "big health" has been explored for many years in China, but until now, few people have succeeded Today, the industry is more consistent that the main reason why the drugstore has a bumpy road to explore great health is that it is too greedy for diversified "big and complete" As a drugstore, it should focus more on the health industry The concept of diversified management in China comes from European and American countries According to Zhang Guofang, general manager of camore pharmaceutical chain, pharmacies in Europe and America mainly focus on health care, rehabilitation and nursing, that is, products closely related to people's health, such as killing products, health products and medical devices Such products account for more than 70% of pharmacies in Europe and America "Expanding the business scope of drugstores is not the same as being large and comprehensive." But in our country, most drugstores tend to be all inclusive when they first explore the road of great health Shen Yi said that drugstores, as a subdivision of the retail market, must focus on the health industry, otherwise they will lose their own characteristics and lack competitiveness in the market; in addition, drugstores can not obtain the channel advantages of non-health products and are at a competitive disadvantage According to Shen Yi, drugstores must focus on big health products, supplemented by other products, so as to better meet the one-stop shopping needs of consumers Zhang Weihua also said: "the government will further tighten the credit card of non-health products, such as daily chemicals and food, while liberating the scope of credit card swiping for large health products." According to the reporter's understanding, as early as before the opening of swiping card, most stores in Hubei Province displayed and sold big health products, but they could not swipe medical insurance card In an interview with reporters, the heads of these chain drugstores said that they would further deepen the development of big health products after the opening of credit card Ma Yinglong pharmacy has a new plan for this Shen Yi said that they will promote the category share and sales share of such products in various aspects such as products, display, marketing and linkage with upstream And the great pharmacies of good pharmacists will also dig into big healthy categories At present, in the pharmacy of good medicine division, the proportion of medical equipment products is about 4%, the proportion of killing products is less than 1%, and the products with the same origin of medicine and food are classified under the category of traditional Chinese medicine for operation Zhang Weihua said that in the future, the proportion of large-scale equipment and killing products will be further increased, and products with the same origin of medicine and food will be operated as a single category "The range of our adjustment will not be very large We have operated all these products before, and we will do our best in the future."