Marketing: Aiming at "pain point" to find another way

Core tip: pain point is a fashionable word at present, which is actually the problem point and demand point of enterprise development Solving problems and demands will naturally solve the problems faced by enterprises Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: pain point is a fashionable word at present, in fact, it is the problem point and demand point of enterprise development Solving the problems and demands will naturally solve the problems and contradictions faced by enterprises For coating enterprises, there are two more important "pain points", one is environmental pressure, the other is cost pressure At the early stage of the national two sessions, Chai Jing's haze investigation documentary "under the dome" once again pushed the haze to the forefront The coatings industry in China has become one of the main contributors to haze In addition, at the end of January this year, the Ministry of Finance and the State Administration of Taxation issued a notice to levy consumption tax on coatings from February 1 The notice specifies the collection scope of the coating consumption tax, which is levied in the production, entrusted processing and import links The applicable tax rate is 4%, and the coating with VOC content lower than 420 g / L (including) in the construction state is exempt from the consumption tax Environmental pressure is increasing day by day It's a foregone conclusion to levy the paint consumption tax How should enterprises face it? Where are the future opportunities? For such a problem, Royal chemical believes: "in fact, we only need to find the" pain point "in the development of the industry, we can find the opportunity for sustainable development of the enterprise." For example, most of the enterprises are worried about the collection of consumption tax on coatings, which is the "pain point" If we can solve this pain point, we will have opportunities, such as increasing technological innovation, adjusting product structure, and developing environment-friendly products that meet policy requirements There are many such "pain points" or "opportunities" in the industry development Undoubtedly, the Royal chemical industry is also actively seeking effective solutions to the current "pain points" At present, the coatings used in the domestic coating industry can be divided into solvent coatings and water-based coatings according to the type of coating medium Among them, water-based coatings mainly use water as diluent Compared with traditional solvent based coatings, formaldehyde, aromatic hydrocarbons and other harmful substances are greatly reduced In the use process, water is volatilized, which will not pollute the environment It belongs to environmental protection products and greatly reduces VOC emissions In this context, the whole society attaches great importance to the development of green production and green products As one of the representatives of green products, the waterborne paint industry, driven by intensive environmental protection policies, gradually began to recover, showing a "spring" scene But the coating enterprise takes advantage of the policy Dongfeng to set sail, speeds up the water-based paint production capacity layout China's policies to promote environmental protection and reduce VOC emissions are a very good opportunity for the royal dynasty The policies can promote the application and development of waterborne paint products with low VOC emissions and high coating performance in China's market Coating enterprises are not only facing the pressure from the environment, but also constantly high operating costs have caused great trouble to enterprises For this reason, many enterprises began to seek the change of business mode and actively take the road of "online and offline integration", in which online network construction became the key The general manager of Royal chemical introduced that since last year, the company has invested sufficient human and material resources in the network construction, effectively integrated the offline and online operation modes, and "incisively and vividly" applied the electronic investment promotion After one year's practice, Royal chemical industry has led the enterprise's operation to the normal track It is not only at the enterprise level to find out the "pain points" and come up with practical solutions, but also when dealing with customers Now we should pay more and more attention to the research and development of products according to the needs of customers and market orientation It is the strategic choice of the emperor to keep up with the needs of users and drive innovation in all aspects by consumers Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,