Marketing: Analysis: eight trends of terminal sales in coating industry

Core tip: at present, the market competition in the coating industry is also fierce Other brands in other related industries also extend to the generation and sales of coatings The terminal sales in the coating market are complicated However, new coatings brands that grasp the characteristics of the industry have clear brand positioning, differentiated terminal display system, and strong brands in training are unique Once entering the industry, they will perform strongly The development of coating industry in recent years continues to grow in maturity, and eight trends are speculated for the end sales of coating 1 Cross bank brands enter the coating industry More household appliances or related industrial brands will be more powerful Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings: At present, the market competition in the coating industry is also fierce The brands of other related industries also extend to the generation and sales of coatings The terminal sales in the coating market are complicated However, the new coating brands that grasp the characteristics of the industry have clear brand positioning, differentiated terminal display system, unique brand training, and strong performance as soon as they enter the industry The development of coating industry in recent years continues to grow in maturity, and eight trends are speculated for the end sales of coating 1 More household appliances or related industrial brands will enter the kitchen industry in a strong and diversified way Once the brand grasps the characteristics of the industry and grafts the training, brand, service and efficient management system of household appliances into the kitchen, it will play a strong role in the future for quite a long time It is a new force that can not be ignored 2 To grasp the key to the success of the paint brand, the control of the first and second tier cities will become the key to the success of the brand, and those who gain high ground will win the world The strong performance in many first tier cities, with the goal of emphasizing the operation quality of single store, focuses on meticulous work, and constantly improves brand awareness and reputation From the super market, the mature models of Shanghai, Beijing and Guangzhou are imported into the first tier cities, and then from the first tier cities to the second tier cities, it is very easy to succeed Because of the high popularity of the first tier cities, it is easy to form a better radiation on the second and third tier markets, and it can successfully copy the mature sales mode in the second tier cities Brands that have not yet made a strong voice in the first-line market or mainstream market will gradually become second-line and third-line brands, or even lose their core competitiveness 3 The development of large-scale paint flagship stores is inevitable Nowadays, all major brands and excellent industry distributors have realized the necessity and importance of large-scale stores, and constantly look for appropriate locations to arrange flagship stores, super stores and experience centers At the same time, more brands linger in 120-200 square stores, just like the development of brands, the brand potential cannot be reflected, and the development idea is small-scale, slow growth 4 Coating terminal sales emphasizes that integrated terminal sales products will no longer be the focus of the introduction The terminal emphasizes more on the solution of kitchen integration, that is, the real consulting sales In addition to the products that attract customers, the brand appeal is gradually reflected, and the designer becomes the key to sign the bill When the guide shopping explains the coating products and brands, it is easy to cheat that there is too much moisture, and the ability to sell coating products seems to be very strong, but the content of the explanation is what the guide shopping in the paint shop can say, which is easy to be copied and copied When the products and brands do not have their own advantages, the guide shopping's explanation is rigid and easy to be copied A shop often because of a guide shopping It will collapse immediately after leaving, except for the reason of shopping guide itself, and there is no system to give early warning The designer will become the key to sign the bill The product shopping guide already has a very professional knowledge, but the designer's position is more professional Nowadays, the designer of each specialty store is the designer who makes drawings, only can make drawings and renderings, but for how to explain the scheme to the owner, the ability is quite lacking, which is a very good breakthrough point According to the investigation, through the design Designers are more likely to get the approval of the owners, because for the design, the professionalism is stronger, and the owners are more likely to be convinced 5 Whoever pays attention to after-sales service will get the order Coating industry is a custom industry The characteristics of semi-finished products and the involvement of a large number of human resources determine that the characteristics of the industry is a typical service industry For manufacturers, to do a good job in products, less problems, and control product quality and delivery time is to serve the dealers well, so that the dealers can wholeheartedly do a good job in customer service, and establish a good relationship with customers before, during and after sales 6 To build a solid kitchen paint model exhibition hall decoration will gradually transition to "what you see is what you get" In the terminal, the decoration of the exhibition hall is based on the actual house type of the kitchen, and the model display design is carried out That is to say, the display of each set of sample cabinets is actually simulated by the house type of the local kitchen In this kind of exhibition hall, consumers feel the whole coating closer to the real kitchen The concept of "what you see is what you get" has been quickly recognized by the owners through the display of the sample cabinets in the exhibition hall, which is more close to the real kitchen The samples you see can be bought directly as sets, and the sales results can be imagined 7 Paint brand attaches importance to the profitability of a single store In the process of national market investment, paint brand will change from attaching importance to speed to attaching importance to the profitability of a single store At present, the operating capacity of single paint shop is not ideal, so there are some "paper tigers" recognized by the industry, which seem to be very strong, but in fact, the profitability of single paint shop is poor, the national market is scattered, there is no key market, and the market pattern is broken at a stroke Some of the regional strong brands will gradually decline, and some will continue to lead in the strong market As the foundation is solid, and will continue to establish its own core competitiveness in the competitive market, this kind of coating brand has a successful mode, which requires high single store and slow investment, but can better grasp each new store, input the mode one by one, and can enter the top 3 of local sales within half a year after many markets enter the local area, showing a strong development potential 8 The "soft power" of storefront management becomes a necessary condition for success after opening Many paint dealers and manufacturers think that a strong shopping guide can seize a large number of orders With the serious homogenization of paint brand products, the competitiveness of the product itself is gradually weakening When the shopping guide explains the paint products, he often finds that the explanation routine one year and two years ago has not been able to quickly complete the orders Why? They are also thinking about the reasons It turns out that what consumers hear in other stores is basically the same, which completely loses the necessity of "listening" This problem also occurs in many mature industries What should we do? Through the overall service improvement, the first-class and efficient team management of the staff creates the core competitiveness of the store itself Only by establishing its own core competitiveness can the store keep its youth and realize sustainable operation Through incentive to improve the team's combat effectiveness, through regular meetings to accurately connect information, timely communication, through training to improve the overall quality of the store, so as to achieve the common progress of the company and employees, at present, the building of soft power in the paint industry is basically lacking, a large number of specialty stores focus on hard power and have no success in soft power building, in the next period of time, the network To build a complete paint brand, we will invest a lot of energy to improve the overall competitiveness of dealers and stores Some brands have taken the lead in establishing a dealer college, so as to improve the overall quality of dealers and keep pace with the brand The lack of difference leads to disorderly competition in the paint market Various wallpaper ignites the market The paint is still the mainstream of the same kind of information The paint enterprises should learn from Sam's club mode The paint after-sales service is optimized, and the consumers or the small and medium-sized paint enterprises are deeply in love with each other How can the small and medium-sized paint enterprises make use of the Spring Festival holiday to consume? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,