Marketing: analysis of "nine stages" in the development process of enterprise management

Core tip: some people divide enterprise management into nine sections like go players: Management Section One: experience management; management section two: Efficiency Management: Management Section Three: cost management; management section four: quality management -- this one, two, three and four sections We seem to be very familiar with them, not to mention 20 years of reform and opening up, which is more than 50 years since the founding of the people's Republic of China I'm afraid that these four sections are the only ones that Chinese enterprises manage Five, six and seven stages are human nature management, knowledge management and innovation management It is exactly the three-stage management that our Chinese enterprises attach great importance to in recent years; the highest level of management is eight stages of management -- nine stages of cultural management and management- Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings: Some people divide enterprise management into nine sections like go players: Management Section One: experience management; management section two: efficiency management; management section three: cost management; management section four: quality management -- this one, two, three, four sections We seem to be very familiar with it, not to mention 20 years of reform and opening up, which is more than 50 years since the founding of the people's Republic of China I'm afraid that the Chinese enterprise management comes and goes in these four stages: Five The six and seven sections are humanity management, knowledge management and innovation management In recent years, our Chinese enterprises attach great importance to the three-stage management; the highest level of management is the eight stages of management - cultural management and nine stages of management - strategic management This is also the highest environment for the development of our enterprise management Management: experience management, agricultural Dazhai and industrial Daqing in the past We learn from experience everywhere The so-called experience means that I did it in the past and succeeded This is a successful experience: I did it in the past and failed This is a failed experience Experience is of the past Of course, it is very important, but there is a word worth our warning: today's disasters often originate from the wise decision-making of that year In the fast changing social environment, we should put forward a new concept: the main direction of future learning is not to learn from the past, but to learn from the future Experience management is far from meeting the development needs of enterprises The second stage of management: efficiency management Many factories have a slogan: time is money Efficiency is life That's right However, if you are going east, but you drive a Mercedes Benz car to the west at high speed, the faster the speed, the farther away from the target Often some people like to put forward some loud slogans on Management: implementation is the most important! Details matter most! In fact: the wrong strategy and direction, the better the execution and details, the faster the death We can see that many home appliance enterprises in China have very high efficiency, but the problem is that these enterprises do not have reasonable profits Many home appliance enterprises are overstocking their products because of their high efficiency, which results in their predicament So we need to change a word, efficiency management is not enough What we pursue is the benefit of the enterprise, not the efficiency There is no business that doesn't value cost The resources of Chinese enterprises are very limited, but the waste of resources is amazing, in the developed countries of the world The power consumption for one ton of chemical fertilizer is about 60 degrees, while in China, it is 1300-1500 degrees; the cost related to logistics of Chinese enterprises accounts for about 30-45% of the total cost of products, while the cost related to logistics of western developed countries only accounts for 7-14% of the total cost In order to control the cost, enterprises must optimize the process, organization and value chain under the guidance of strategy If our enterprise doesn't make fundamental changes, we can save money by living within our means, even by selling fake and inferior products, and by reducing the purchase cost, such cost control method is not enough to support the further development of the enterprise, but only to lead the enterprise to extinction Management Section 4: quality management Our enterprise is focusing on quality all day long, but it can not solve two problems: first, where is the soul of quality? Many of us don't know the quality of our products and the soul For example: Volvo car's characteristic is safety, which is its soul, its brand positioning and market positioning It is also the corporate culture of Volvo cars In Volvo cars, its quality focus, R & D, sales, advertising and human resources are all safety centered So Volvo has launched three-point safety belt, air cushion and integrated car structure Recently, it has launched the safest car for pregnant women In addition, the quality soul of Ferrari is speed, and the quality soul of HFS is dandruff removal Second, how is product quality made? Once there was a Japanese company that wanted to improve the quality of its front-line management through training But how to do front-line management training? The company conducted an in-depth self-examination: is there any problem with product design? No: is there a problem with the process? No; is there a problem with the quality monitoring system? Either Why can't we achieve zero defect? What is the key to the problem? The conclusion is very clear: the problems of the world! Since the quality of products is controlled by people, the quality of employees determines the quality of products 1.2.3 basic points of TV advertising of coating enterprises in the era of all media what are the reasons behind the success of coating enterprises? Similar information? A model worthy of reference for coating enterprises - Sam's club model? The ultimate after-sales service of coatings, consumers or "buy" and deep love for each other? 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