Marketing: channel business: Sun Tzu's wisdom and channel investment

Core tip: the art of war of Sun Tzu is a brilliant treasure in China's classical military cultural heritage, an important part of China's excellent cultural tradition, and an indispensable part of the world military history Sun Tzu's art of war is not only a military classic masterpiece, but also a brilliant philosophical masterpiece, and also a management masterpiece that can reveal the connotation of marketing war A series of military laws with universal significance revealed by Sun Tzu in his book are not only respected by military scientists, but also admired by later generations in marketing competition, leadership art, life pursuit, etc Sun Tzu's art of war is so extensive and profound that everyone has studied it carefully Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: Art of war of Sun Tzu is a brilliant treasure in China's classical military cultural heritage, an important part of China's excellent cultural tradition, and an indispensable part of the world military history Sun Tzu's art of war is not only a military classic masterpiece, but also a brilliant philosophical masterpiece, and also a management masterpiece that can reveal the connotation of marketing war A series of military laws with universal significance revealed by Sun Tzu in his book are not only respected by military scientists, but also admired by later generations in marketing competition, leadership art, life pursuit, etc Sun Tzu's art of war is so extensive and profound that everyone who has carefully studied it laments that the essence of Sun Tzu's art of war is not only reflected in the military competition, but also our modern business people should apply the profound connotation of Sun Tzu's art of war to the marketing competition The competition of modern enterprises is not only about economic strength, but also how to use modern marketing means to win the market and the recognition of consumers "Sun Tzu said: the soldiers, the great events of the country, the place of death and life, and the way of survival and death must not be ignored." In a word, as a marketing competition, we should not only face the competition, but also see that behind the fierce competition, it will affect the success or failure of every enterprise The so-called "the winner is the king and the loser is the aggressor", the marketing competition will not sympathize with any weak person, on the contrary, in the marketing competition, we should use the wisdom of the ancients to experience the competition, learn to compete, and win the competition The competition in the coating industry can be felt by every practitioner in the coating industry Behind the fierce competition, we should see more clearly that we are not only competing for economic strength, but also integrating our own advantages to achieve our own goals With the rapid development of Chinese coating enterprises in recent years, many coating enterprises are rising rapidly In many rapidly rising coating enterprises, channel investment promotion is regarded as the top priority of enterprise development Which coating enterprise has found an excellent dealer, which enterprise has obtained the absolute voice in the region Then we use the competitive wisdom of Sunzi's art of war to interpret the channel competition of coating enterprises, and realize the truth of obtaining the first advantage First, those who know each other and know each other will win every battle The investment attraction of coating industry is a systematic project Many coating enterprises attract investment for the purpose of attracting investment, which results in many advantageous areas being run in a mess by some inexperienced dealers When they are forced to withdraw from the market, they also completely lose the goal of strong attack in this area "Sun Tzu said: those who know each other and know their friends will never lose a hundred battles; those who don't know each other and know their friends will win a victory and lose a defeat; those who don't know each other and don't know their friends will lose every battle." Before the paint enterprises start to attract investment, the first thing to do is to select the sales mode of the enterprise itself, and make a comprehensive positioning of the specific advantages of their products On the basis of careful research and analysis of industry and regional competition, the core competitive advantages of the paint enterprises are correctly studied and judged, and then the channel management strategy and bidding are determined Business strategy 1 2 3 the starting point for the success of enterprises: scientific and systematic brand planning, life everywhere, marketing, sensible coatings "marketing power", similar information, models worthy of reference for coating enterprises - Sam's membership store model, after-sales service of coatings, consumers or "buy" and deep feelings, how to make use of Spring Festival holiday consumption for small and medium-sized coating enterprises O2o or coating e-commerce is another pit; coating industry integrates into the development of the Internet to promote industry prosperity; coating marketing: not all coating products are suitable for holiday marketing; experiential marketing mode ------ you come to price; micro marketing opens the era of precision marketing; coating enterprise culture, focusing on ideas; eight strategies for online marketing of coating enterprises Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,