Marketing: coating e-commerce entering the village needs to cross three passes

Core tip: with the increasingly saturated urban paint market, more and more paint e-commerce will focus on the vast rural market The author went back to his hometown during the Dragon Boat Festival, and saw some wall painting advertisements of big brand paint e-commerce But coating e-commerce entering the rural market is not as simple as shouting a slogan and brushing an advertisement It has to cross three gates Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of coatings news: with the increasingly saturated urban coatings market, more and more coatings e-commerce will focus on the vast rural market The author went back to his hometown during the Dragon Boat Festival, and saw some wall painting advertisements of big brand paint e-commerce But coating e-commerce entering the rural market is not as simple as shouting a slogan and brushing an advertisement It has to cross three gates Coating e-commerce into the village 1 Although there is a large population of users in the countryside, a large part of the population has not yet been activated by e-commerce users, or even users who have not touched the Internet At present, most of the young people in rural areas are going to work in other places, and adults are working in other places, leaving only the old, the weak, the women and the children behind There are very few users who can really convert into e-commerce users Although many migrant workers return home to bring back the concept of e-commerce, it is an indisputable fact that the attraction of rural areas to young people is weakening Therefore, it is particularly important for coating e-commerce to educate and activate users in a fast and good way 2 Although the logistics countryside has a large population, it is a big challenge for logistics due to the scattered population The dispersion of population increases the logistics cost virtually, so at present, the major logistics companies have not realized the door-to-door delivery business in rural areas, most of which choose to send to the town express delivery point, so that users can pick up goods on their own But the problem is coming again At present, many rural idle labor force work in township enterprises If they want to go to town to pick up goods, they must ask for leave, so the loss may not be less than the discount when they buy Therefore, many people in rural areas choose the period when they can't go to work, such as rain, so that the attractiveness of commodities to users in terms of timeliness will be greatly reduced If coating e-commerce wants to compete in the rural market, logistics is a good starting point, but its investment can also be imagined 3 The vigorous development of mobile smart phones has provided a prerequisite for coating e-commerce to march into rural areas According to the survey, more than 60% of rural orders come from mobile clients But middle-aged rural people with purchasing power are often not deep users of mobile Internet, they will have nothing to check information Therefore, coating mobile e-commerce can not simply copy the PC e-commerce model in rural areas Therefore, it is necessary for e-commerce platform to analyze the user's behavior based on big data platform, predict the user's purchase demand, and push the most needed goods to the customer Only through the form of active push can the user pay enough attention to form the purchasing power Paint e-commerce entering the village should not only stay in the wall painting and slogans If the above three levels cannot be crossed, it will be difficult for paint e-commerce to really develop in the rural market Therefore, it is the most important for coating e-commerce to enter the rural market Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,