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    Home > Coatings News > Paints and Coatings Market > Marketing: coating enterprises at this stage: if they want to speed up, they will not reach

    Marketing: coating enterprises at this stage: if they want to speed up, they will not reach

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: impetuousness is the characteristic of this era Like most of us, we pursue the word "fast" for everything "Fast track", "high speed rail", "English express" We are all impatient and want to reach our goal immediately After reaching the goal, continue to focus on it, so as to achieve the goal quickly So again and again, until the end of life The same is true for the development of coating enterprises "Wind and fire" to do big business Think short Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: impetuousness is the characteristic of this era, like most of us, everything pursues a "fast" word "Fast track", "high speed rail", "English express" We are all impatient and want to reach our goal immediately After reaching the goal, continue to focus on it, so as to achieve the goal quickly So repeatedly, until the end of life The same is true for the development of coating enterprises "Wind and fire" to do big business It will not take many years for small enterprises to become industry leaders if they want to have hundreds of millions of assets in a short time Especially at this stage, the idea of many coating owners is to pursue "quick money" In the early stage, in order to make money and invest a large amount of capital to attract investment, the dealers will directly distribute the goods when they are recruited, which is far from the support for dealers and the sustainable development of the whole market In fact, there are many ways to develop the domestic coating enterprises Some of them are stable, grasping the quality of the project, and regard it as the life of the enterprise; some rely on the price "advantage" to cut corners; some rely on the local government "tough relationship" to stabilize the project; more exaggerated are enterprises that only focus on "investment promotion" and regard dealers as the tool of money trap But there are also model enterprises that insist on quality and service They regard channels as the life of enterprises, such as lippon, mettux, badz and other enterprises Efforts to expand the scale of enterprises are not to blame, but also the only way for the development of enterprises However, when the enterprise foundation is not solid enough, the development strategy of expanding market scale for market scale is a bit noisy The purpose of enterprise development is to make profits in the long run At present, the competition in the coating industry is unprecedented fierce It is the most basic way to develop under the premise of strengthening the strength of enterprises and maintaining their own business territory However, blind expansion of enterprise market scale not only increases the difficulty of enterprise management, but also produces capital risk to a certain extent, which is easy to cause the enterprise to lose a lot due to small business - neglecting the responsibility of enterprise development In the past few years, due to the upsurge of real estate, some Chinese coating enterprises have been expanding in the way of "enclosure movement", waiting for the appreciation of real estate through "enclosure" The attitude of the top management of the enterprise is so impetuous that the employees of the whole enterprise can "stabilize" where to go, and the development mode of this "expansion enclosure" is absolutely temporary It is the "desire" of the domestic investment industry that makes the coating enterprises ready to move At present, the industry laws and regulations are not standardized and perfect, which leads to frequent occurrence of various events In addition to the psychological impact and high risk brought by "enclosure" on coating enterprises, the management energy and scope of an enterprise are always limited Such unlimited expansion of scale and "enclosure" will certainly lead to the excessive dispersion of enterprise energy, leading to the lack of management of "core" departments and the failure to ensure the effective operation of normal business If there is negligence in the channel, it will affect the reputation of the whole enterprise in the industry, and do harm to the vitality of the enterprise The decentralization of "enclosure" leads to the problems of enterprise channels, which will lead to the consumption of a large number of personnel energy and materials In order to make up for the losses, enterprises will carry out more "enclosure" In the end, there will be a terrible vicious circle If the high-risk behavior does not get high returns, the enterprise will face poor capital, or even "fast bankruptcy" rather than "fast development" So this kind of "fast" business "enclosure" behavior is not worthy of enterprises to follow This kind of operation mode which is not in line with the general trend of social sustainable development will not only make enterprises fail, but also may harm the interests of the whole society And these are the performance of our enterprise's impetuous mentality Impetuosity makes the paint industry just like this With the front foot on the accelerator and the back foot on the brake, the industry is in a state of shock and brilliant decline In theory, the most moderate country, but the most extreme action The root cause of the impetuousness of the paint enterprises should be due to their eagerness for quick success and instant profits Many paint owners lost their rationality under the shackles of fame and wealth They were arrogant and impetuous, showing ignorance and naivety I've read an article about the mystery of Haier's long-term prosperity One of the most important is to overcome the impetuous mentality, do everything in a down-to-earth way, and do every day's work well There is such a comparison that if a Japanese is trained to wipe the table six times a day, he will do so; and a Chinese starts to wipe the table six times, slowly feels that five or four times is OK, and finally simply does not wipe it Haier's management mechanism is aimed at the Chinese people who are not conscientious, do things in place, and lack of work every day, which has become a chronic disease of backwardness for a long time, constraining every employee (including the president) to complete the work every day, and the quality of work every day should have a little (even 1%) progress A senior researcher from the Institute of economics, Chinese Academy of Social Sciences once asked the following questions: how can small enterprises win the title of successful entrepreneurship? How can large enterprises avoid the fate of shipwreck? How can we build our own longevity company? How can we build the "aircraft carrier" in China? In fact, for Chinese coating enterprises, mentality is more important than capital, and rational, objective and dialectical spiritual support and thinking mode are more important than round after round of business opportunities In 2012, the real estate regulation and economic tightening policies are still continuing In this wave, perhaps only the enterprises that have sunk their hearts can survive and grow How should e-commerce and physical stores balance the relationship and develop floor paint marketing in a coordinated way? How to make information "slim without losing its connotation" similar information? Blue ocean battle or "tear" again of paint e-commerce? What are the new ways for enterprises to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? How to build the development and distribution channels for paint agents? China's paint companies and paint agents face many problems How does Master Ali "activate" the art paint market in a short time? Why should paint agents attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Home of coatings focuses on coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,
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