Marketing: coating enterprises set foot in TV marketing, competing for new marketing mode

Core tip: in recent years, more and more coating enterprises appear on the TV screen, and each coating enterprise competes to seize the TV marketing market The enterprises continue to develop new marketing models, and TV marketing has become a new marketing for coating enterprises Coating enterprises, at the cost of huge investment, name TV programs one after another The typical paint enterprises of Jiabaoli, sanjeshu and Libang have appeared on the TV screen On July 1, the seven color family season of Jiangsu Satellite TV "sesame opens to the public" broadcast under the name of Jia Baoli was officially launched; on July 18, the first youth sports theme of Zhejiang satellite TV was shot by the investment of three trees paint Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: in recent years, more and more coating enterprises appear on the TV screen, and the coating enterprises compete to seize the TV marketing market The enterprises continue to develop new marketing models, and TV marketing has become a new marketing for coating enterprises Coating enterprises, at the cost of huge investment, name TV programs one after another The typical paint enterprises of Jiabaoli, sanjeshu and Libang have appeared on the TV screen On July 1, the seven color family season of "sesame open" broadcast by Jiangsu Satellite TV was officially launched; On July 18, the first domestic youth sports idol drama "the sun is like me" of Zhejiang satellite TV, which was shot by sankeshu paint investment, also met with the audience This TV drama integrates many plots such as "sankeshu" enterprise image, enterprise park, sales outlets and main products It can be said that it is a "tailored design" drama for sankeshu paint; On July 28, Libang lacquer was named, and the large-scale home decoration transformation reality show "dream transformation home" created by Oriental satellite TV officially called out the slogan "refresh life with love, dream starts here" Naming and implanting is the hot way in the TV media field Nowadays, more and more TV movies are implanted with advertisements The original intention of brand implantation should be to convey the concept of brand with the help of plot recessive, rather than simply brand exposure, to instill brand image or products into the audience compulsively A successful advertisement implantation should be able to transform the brand into the most concise form of words, pictures and objects, which should be skillfully integrated into the lens switching instead of being inserted mechanically This is like identifying familiar brand symbols in unfamiliar scenes, so that the audience has a feeling of finding colored eggs, which is the best implantation effect: ingenious and traceless "The sun is like me" is integrated into the corporate image of three trees Its dealers and employees participate in the performance, which integrates the plot of the TV series with three trees I wonder if the audience is satisfied with this way of implantation Generally speaking, for the title of a TV program, the brand of an enterprise can be embodied in the following aspects: the name and brand of the program; the brand label of the column microphone; the display of the column corner sign; the oral broadcast of the host program no less than x times; the brand and product display of the column shooting scene (indoor and outdoor shooting scene); Brand display on the scene, equipment package and other decorations; distribution advertisement of each program; all forms are reflected in the premiere and replay In short, the broadcasting process of TV and radio programs can deepen the impression of the brand of the naming enterprises in the hearts of the audience; the social hot discussion after the end of high-quality programs can continue to improve the impression score of the naming brands At the same time, if the ratings and brand degrees of the programs themselves are high, the brand "grade" of the naming enterprises will be raised invisibly Whether it is to implant advertisements or name TV programs, it is a new marketing way for coating enterprises, but this marketing way is to rely on huge investment Are you ready for the new marketing mode for coating enterprises? 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