Marketing: coating marketing: coating enterprises must learn how to "transpose" in advertising

Core tip: advertising is not new to all of us Too many ads come into our vision every day, and there are always some ads that make us laugh and cry Think about some ads that are garish, useless and narcissistic Take some advertisements in the paint industry for example They asked a famous person to act as a spokesperson, but when the advertisement ended, consumers looked at people and didn't remember the product at all Isn't it a waste of the company's money? Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint House News: advertising is not new to all of us Too many ads come into our vision every day, and there are always some ads that make us laugh and cry Think carefully about some ads that are fancy, useless and narcissistic Take some advertisements in the paint industry for example They asked a famous person to act as a spokesperson, but when the advertisement ended, consumers looked at people and didn't remember the product at all Isn't it a waste of the company's money? Whenever this time the author always wants to shout: "please, paint enterprise you can long dessert!" In advertising, we must think in a new way Products are purchased by consumers, so "consumers are the center"! , so we must learn to think about transposition and plan shooting from the perspective of consumers Now there is a common problem in advertising, that is, it is too narcissistic for consumers, and it is totally unattractive for consumers, so consumers want to go away immediately after reading it; maybe this part of advertising makes enterprises feel very good, but the advertising is not for the enterprises themselves, but for consumers Only the recognition of consumers can achieve the purpose of promoting sales Advertising is for sale, not for the self indulgence of advertisers, but to consider how to attract and impress consumers? Advertising is for sale! To whom? It's for consumers! What about advertising? From the perspective of consumers, we should consider how to attract and impress them! Make them want to buy! Consumers are not idiots They are very rational and realistic! Just as a woman chooses a husband to marry, it's useless to be handsome and able to talk The real reasons such as house, car and income are the most direct and effective hard truth! Don't talk about art or art You stand at a sales counter to try, recite a beautiful article and make an artistic recommendation to see who will buy your products and who will take care of you! The result is sure to be: not only will no one care about you, but even 80% of consumers will think that your brain is not what problem, what disease! Therefore, enterprises must think in a transposition way, from the perspective of consumers, and consider what consumers need most; only in this way can advertisements be made to attract consumers and enhance their purchasing desire Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,