Marketing: coating marketing: how to deal with the off-season of marketing when coating agents join in

Core tip: every industry will encounter the off-season in sales Of course, the coating agent joining is no exception In the off-season, there are few orders, low sales and relatively low market But focus on sales in peak season and market in off season! Therefore, the off-season should stabilize the old customers, develop new customers, and do a good job in the market Today, I'd like to share a few tips on how to deal with the off-season I hope that the agents can be as good as water in the off-season! Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: every industry will encounter the off-season in sales, of course, the coating agent joining is no exception, the off-season order is small, the sales volume is low, the market is relatively low But focus on sales in peak season and market in off season! Therefore, the off-season should stabilize the old customers, develop new customers, and do a good job in the market Today, I'd like to share a few tips on how to deal with the off-season I hope that the agents can be as good as water in the off-season! Point 1: to promote hot new products in the off-season of paint market, it is imperative for paint agent franchise stores to launch powerful new products in order to stabilize old customers and develop new customers, and the characteristics and advantages of new products are the biggest highlight to attract customers In the off-season, when competitors recuperate, it is a good opportunity not to be missed to promote hot new products and effectively seize market share The water-based environmental protection coating products of BANGYUN paint have three advantages: novelty, uniqueness and artistry At the same time, the element of "environmental protection coating" is added, which is in line with customers' consumption concept of green and environmental protection and meets their needs of new fashion of home decoration Taking advantage of selling points, they can make a good influence in new and old customers Point 2: how to improve sales volume in the off-season? Promotion is a good choice However, the frequent simple price reduction will hurt the brand and cause many adverse consequences For example, the frequent price reduction will stimulate customers' consumption, which will lead to the opposite of the extreme It is easy to narrow the charm of the product itself and enlarge the low price, so that customers can form the inertial thinking of low price purchase Once the price rises, customers can't accept it and reduce their consumption desire In serious cases, it will also cause customers to have poor quality The illusion of low price promotion brings irreparable damage to the brand Therefore, the paint agency should adopt appropriate promotion methods, which can increase the added value of products or provide preferential offers for promotion activities, which will not harm the brand, but also improve the sales volume and meet other needs of customers Point 3: the paint market in the off-season is calm, which is a good time for the paint agency to set sail Taking advantage of the situation to expand the source of customers is the wise's far-reaching strategy, which will lay a good market foundation for the future peak season For customers, we can't only focus on large cities and cities, counties and villages are also the source channels that can't be ignored Although these places are small in number, they can add up to many The comprehensive coverage network formed in the later stage can bring more unexpected market effects In addition to increasing sales in the off-season, it is to expand the market, the latter is more important Just think about it No matter how high the sales volume is, the customer source channel is just like that What is the development space However, if the customer source channel continues to expand and the sales volume gets a higher breakthrough, the future development is also unlimited Key words: about 20 people of Bradley coatings company, an environmental protection coatings agent in the coatings market, were dismissed for participating in the anti trump March? Dr Ni qualified all the same information in the seven items of supervision and spot check of diatom mud in 2017 The most advanced factory in China will be put into production in Xianning PPG announced to reach an exclusive cooperation agreement with the National Ice Hockey League of the United States Secretly shoot the underground factory in Wuhan and make a lot of fake famous brand paint and coating March 9 VOC national wide inspection of oil paint enterprises Is there any future Secretly photographing Wuhan underground factory to make fake famous paint and coating products The environmental protection policy promotes many taxes and fees to promote the price rise of coating enterprises PPG, the world's largest paint company, wants to swallow duluxi's parent company, or is elected by the Netherlands Whether PPG "forcibly seizes" Akzo Nobel or "gentle offensive" against Akzo Nobel? Focus on the hot spots of the two conferences, and explore the rise and fall of the coating industry in 2017! The Chenguang Industrial Park welcomes experts from the safety supervision bureau to conduct routine inspection on coatings, focusing on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,