Marketing: coating marketing: how to develop market at low cost for small and medium-sized coating enterprises

Core tip: low cost market development is what every small and medium-sized coating enterprise wants Due to the relatively weak capital and the relative lack of talents and technology, the weakness of small and medium-sized coating enterprises in brand image promotion and market share will be exposed; looking at which one of the high brand awareness in the coating industry is not rich in capital Strong brand With the gradual rejuvenation of the main consumers, the public is more willing to get the information they need from the Internet and mobile phones The advertising advantages of traditional media are no longer obvious, and small and medium-sized enterprises need to grasp this point and do what they should Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings: Low cost development of the market is what every small and medium-sized coating enterprise wants Due to the relatively weak capital, and the relative lack of talents and technology, the weakness of small and medium-sized coating enterprises in brand image promotion and market share will be exposed; looking at which one of the high brand awareness in the coating industry is not a strong brand with strong capital With the gradual rejuvenation of the main consumers, the public is more willing to get the information they need from the Internet and mobile phones The advertising advantages of traditional media are no longer obvious, and small and medium-sized enterprises need to grasp this point, so as to achieve timely benefits in order to better develop We live in a diversified era The emergence of the Internet, microblog and wechat has solved many practical problems for us, so the Internet, microblog and wechat are spread and respected like crazy people Small and medium-sized enterprises can meet their own market demand through the Internet, microblog and wechat What if they use these media? The following three aspects are analyzed: network marketing The network is a convenient platform With the popularity of the network marketing mode, the influence of traditional media is weaker and weaker, but the cost is higher and higher, and the consumer's consumption concept and consumption mode are gradually changing More and more young people like to know the brand related information and brand after-sale service through the network, forcing the coating industry to advance in the sales mode Change Network marketing is a new marketing method based on the Internet, which uses the interaction of digital information and network media to achieve marketing goals Before many small and medium-sized enterprises in the Internet marketing to taste the sweetness, network marketing has also been more and more attention to Tu enterprises Why is Internet marketing concerned? First, low investment in operating costs; second, new channels have been expanded However, if the small and medium-sized coating enterprises want to do well in the network marketing, they must achieve the advantages in product quality and price, provide perfect after-sales service, and let consumers feel free to purchase Micro blog marketing as long as you have time, micro blog marketing is very suitable for your micro blog marketing promotion, like other network promotion media, it needs to spend a lot of time and energy to operate with heart If you think it's OK to add thousands of fans, you're wrong Because your ultimate goal is to make profits through micro blog marketing So you should pay more attention to how to guide your fans and turn traffic into sales It is not easy for small and medium-sized coating enterprises to do well in micro blog marketing, and the premise must be based on solid products; otherwise, a quality accident, a storm event and a news communication are enough to make the hard brand of small and medium-sized coating enterprises collapse; therefore, protecting the brand and ensuring the product quality is undoubtedly the cornerstone for small and medium-sized coating enterprises to explore the market Wechat marketing as a new network interactive platform, wechat is widely used in the daily life of modern people Because of its wide spread characteristics, many enterprises began to use it to carry out enterprise marketing Wechat is a micro official website for coating enterprises, where the corporate image and brand culture can be displayed Therefore, the content of the platform display should be able to fully show the connotation of the coating enterprise For coating enterprises, wechat marketing should not only maintain the platform, but also pay attention to skills, push content reasonably and interact with consumers well The most taboo of wechat marketing is to forcibly promote all kinds of advertising information, which will attract users' antipathy It is the essence of wechat marketing to do everything rationally, make good use of tools, and let businesses and customers return to the most basic communication Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,