Marketing: coating marketing: Internet development, coating enterprise marketing enters a new stage

Core tip: in recent years, with the rise and development of the Internet, the scientific and technological revolution characterized by digitalization and networking, and the knowledge economy based on the scientific and technological revolution will have a huge and profound impact on people's production mode, thinking mode, life style and behavior mode Similarly, it will have a profound impact on the enterprise management and marketing of ceramic tile enterprises The following is divided into several aspects First, the impact on the demand of coating consumers Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: in recent years, with the rise and development of the Internet, the technological revolution characterized by digitalization and networking, and the knowledge economy based on the technological revolution will have a huge and profound impact on people's production mode, thinking mode, life style and behavior mode Similarly, it will have a profound impact on the enterprise management and marketing of ceramic tile enterprises The following is divided into several aspects First, the impact on the demand of coating consumers the development of knowledge-based economy driven by technological revolution, on the one hand, makes the rapid development of social wealth, on the other hand, makes the living standard of the majority of consumers improve day by day, and makes the following changes in consumer demand: 1 Consumer demand tends to be personalized As knowledge economy improves the education level and culture level of consumers, it makes consumers' consumption demand and behavior tend to be personalized At the same time, because of the innovation of technology and knowledge brought by knowledge economy, it can guide the individuation of consumer consumption Therefore, it's a good choice for enterprises to adjust their marketing mode from the single and mass marketing mode to the personalized and diversified marketing mode 2 Consumer behavior tends to be rational In the era of knowledge economy, with the improvement of consumers' cultural level and consumption concept, they can collect information related to purchase decision-making comprehensively and rapidly with the help of developed information network For example, consumers use computer and mobile phone consulting software to quickly collect information about products, draw up and evaluate different purchase plans, and choose the best purchase decision 3 The demand of consumers has changed from low-level physiological demand to high-level demand, that is, from material demand to spiritual demand, from functional demand to ecological environmental protection and health For example, consumers have changed from the original minimum functional demand for food, clothing, housing and transportation to cultural education, entertainment, aesthetics and other spiritual needs 4 Consumers face more product choices Knowledge economy promotes the rapid development of Internet, which makes the foreign market break through the boundaries of region, behavior and time The buyer can search and choose the ideal seller through the network in any region and at any time Fierce competition occurs between the sellers, so that the buyer can freely choose the seller at home and abroad The consumers are more and more picky about the products, so that they can only The audience rate of standardized products will gradually decline, and products with different styles and characteristics will rise Secondly, the influence on coating products is that knowledge economy makes the extension and connotation of products change greatly From the perspective of product extension, in the era of knowledge economy, not only agricultural products and industrial products become commodities, but also knowledge, services, information and technology become commodities, that is, intangible products related to knowledge become the main consumer objects From the perspective of product connotation, as knowledge becomes the core element of knowledge economy, knowledge content in products is required to be improved Therefore, the standard of measuring product value has changed, that is, from the traditional material based to the knowledge content based measurement The second is the knowledge economy with information technology as the core Limited by the rapid development of residence technology, the design, development and use cycle of products are shortened day by day Therefore, enterprises are required to develop new products quickly and put new products into the market quickly There are three words: fast, fast and accurate Third, the impact on the price of coatings is characterized by digital and network information technology revolution, which makes the internet widely used Therefore, face-to-face price negotiation between enterprises and users will be a new commercial trend of commodity trading, and there will be flexible price orientation for products according to the quantity and demand of customers' orders In addition, according to the product process, technical characteristics and relevant auxiliary conditions, the buyer and the seller can also negotiate with each other for pricing In short, the pricing of future products will be more flexible and humanized in the future Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,