Marketing: conference marketing is good, how should coatings enterprises market

Core tip: conference marketing is an important part of marketing volume In recent years, conference marketing has also been welcomed by coating enterprises, and has become one of the important channels of coating enterprise marketing Conference marketing is a kind of marketing mode and mode of innovative marketing interaction with the help and use of conference, using the principles and methods of marketing Defects of conference marketing Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: conference marketing is an important part of marketing volume In recent years, conference marketing has also been welcomed by coating enterprises, and has become one of the important channels of marketing for coating enterprises Conference marketing is a marketing method and mode of innovative marketing interaction with the help and use of conference, using the principles and methods of marketing The defect of conference marketing lies in the fact that conference marketing does not lack the single executive power - "personal heroism", but the whole executive power in accordance with the changes of the market Many conference marketing managers also realize the importance of executive power, but they have been unable to grasp the key points and make superficial articles We have not improved the combat effectiveness of the team The phenomenon of poor executive power of conference marketing team is manifested in the following aspects: 1 Poor coordination between departments or employees: each department and employee "quibble" with each other for their own interests, shirking responsibility, which will affect the executive power of the team 2 The team with poor team stability has been established for many years The number of old employees is getting smaller and smaller, even half of them have been employed for half a year The staff turnover rate is high, which will affect the execution of the team 3 Poor enthusiasm of employees every new employee comes to the company full of enthusiasm As time goes on, the older the qualification, the worse the enthusiasm of the employees, thus affecting the enthusiasm of the team, which will affect the execution of the team 4 Employees have poor sense of responsibility Most employees have the awareness of "avoiding risks" Once there is a problem of responsibility, it will be left to the boss to solve, which will affect the execution of the team 5 The team advocates acquaintance culture The boss takes the initiative to establish feelings with excellent employees, so as to achieve the goal of "relatives become virtuous people, virtuous people become relatives" Over a long period of time, it is easy to form that the culture advocated by the company is inconsistent with the actual rewards of the boss, forming two pieces of management skin, which will affect the team's execution How to deal with the sustainability of new product sales agency? 1 Paint enterprises and key cooperative dealers can make a detailed agreement on the promotion and sales area and sales period of key product brands, otherwise, the greater the dealer's effort and investment, the less sense of security This is the most important problem that the whole enterprise and dealers need to pay attention to in the cooperation In the same way, before choosing products, the dealers should approve the product trademark and use name before promoting them Otherwise, the products that have been promoted hard will not be issued by the manufacturer's trademark in the end, and a new name will be changed As a result, the dealers will not only not enjoy the benefits of the original product promotion, but will stay here with the manufacturer all day I'll change that product with the manufacturer tomorrow 2 In terms of the benefit period of key product promotion, the cooperation plan of 3-year and 5-year can be adopted, which can not only highlight the operation of major products of the enterprise, but also enable dealers to increase the promotion efforts, so as not to get short-term benefits in a hurry 3 Paint manufacturers and dealers should invest in and benefit from the strategic cooperation At present, dealers are afraid of the channel insecurity of the enterprise They should either choose another agent or develop their downline, which makes dealers unable to devote themselves to the cooperation, solve the fundamental problems or solve the substantive problems Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,