Marketing: enterprise knowledge management makes small and medium-sized coating enterprises grow rapidly

Core tip: "small paint enterprises are very beautiful, big paint enterprises are also very beautiful, but a paint enterprise grows from small to large and most beautiful!" This is a favorite sentence of many small and medium-sized coating business owners It is estimated that no boss of a small and medium-sized paint enterprise does not want to make its own paint enterprise bigger and stronger, and become a century old shop, with a long history of development, from excellent to excellent! But unfortunately, in fact, the majority of coating enterprises in the world are still small and medium-sized coating enterprises: some small and medium-sized coating enterprises die before they grow up; some small and medium-sized coating enterprises have been struggling for many years Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: "small paint enterprises are very beautiful, large paint enterprises are also very beautiful, but a paint enterprise grows up to the largest and most beautiful!" This is one of the favorite words of many small and medium-sized coating business owners It is estimated that no boss of a small and medium-sized paint enterprise does not want to make its own paint enterprise bigger and stronger, and become a century old shop, with a long history of development, from excellent to excellent! But unfortunately, in fact, the majority of coating enterprises in the world are still small and medium-sized coating enterprises: some of them die before they grow up; some of them have been struggling for many years, worrying about their employees' salaries and tomorrow's meals; and only a few coating enterprises can stand out and grow rapidly Why? What is the panacea for these coating enterprises? To be honest, I don't know why these small and medium-sized coating enterprises can become bigger and stronger while those small and medium-sized coating enterprises only die Because the reasons are too complex: "success doesn't need a reason, but the reasons for failure are different!" The author can't tell you what kind of small and medium-sized paint enterprises can be or how to be big The growth process of a paint enterprise from small to large is restricted by many factors: social and political economic environment, the industry situation of the paint enterprise, your regional market, human resources and technology, as well as the personality, hobbies, courage and so on of entrepreneurs The author tries to analyze how the small and medium-sized coating enterprises make use of the knowledge resources to make up for the lack of other resources in the knowledge economy environment, and how to transform the knowledge resources into the ability of the coating enterprises to execute and act so as to create their own competitive advantages Jack Welch once said that the ability of an organization to acquire knowledge and quickly transform knowledge into action is its ultimate competitive advantage! This paper attempts to discuss the relationship between knowledge management and small and medium-sized coating enterprises, and how to implement knowledge management to improve competitiveness of small and medium-sized coating enterprises We hope that it can help you What kind of coating enterprise is small and medium-sized coating enterprise? Countries have different definitions according to their economic strength For example, in the UK, small paint companies are companies with sales revenue of no more than £ 2.8 million, assets of no more than £ 1.4 million and average employees of no more than 50; medium paint companies are companies with sales revenue of no more than £ 11.2 million, assets of no more than £ 5.6 million and average employees of no more than 250 In the United States, small and medium-sized coating enterprises are defined as those with sales between us $50 million and US $150 million In China, a relatively accepted definition is that coating enterprises with annual sales of less than 50 million yuan belong to small and medium-sized coating enterprises (the original definition of the Ministry of foreign trade and economic cooperation) Small and medium-sized coating enterprises generally have small scale, fewer personnel, single products and services, low management level, rapid business changes and lack of funds Compared with the large paint enterprises, if the small and medium-sized paint enterprises develop like the large paint enterprises, they will never surpass the large paint enterprises and become the large paint enterprises This requires that the small and medium-sized paint enterprises must be more flexible, efficient and innovative than the large paint enterprises, so that they have the opportunity to surpass the large paint enterprises! Q: do small and medium-sized coating enterprises need knowledge management? A: Yes! Small and medium-sized coating enterprises also need knowledge management, even more urgent than large-scale coating enterprises, which is the common conclusion of most experts and scholars who study knowledge management I don't think this is an arbitrary conclusion Any organization needs knowledge management, and the basic activities of knowledge management also exist in any coating enterprise Dr Antoinette Hylton, CEO of Hylton associates, said: "contrary to the prevailing situation, the forerunner of knowledge management in the past was just a small paint enterprise Historical research shows that in the process of the development and growth of small-scale coating enterprises, knowledge of foreign markets, customs and customers is the key factor determining the success or failure " In fact, there are activities about knowledge management in any organization (whether the employees and leaders of the organization realize that this is knowledge management or not, because knowledge management is a basic management activity in the organization, similar to property, human resources, etc.) Every newly graduated college student will have a master in the factory, which can be regarded as a form of knowledge management implementation) The so-called implementation of knowledge management in the organization is just to manage the acquisition, evaluation, preservation, utilization and creation of knowledge from a systematic and comprehensive perspective at the organizational level! In the current market environment, China's market is not a closed market but a part of the world's large market, and the competitors of China's small and medium-sized coating enterprises are not only domestic coating enterprises, but also you are competing with all coating enterprises in your industry Compared with those international giants, China's small and medium-sized coating enterprises have no capital advantage, no management advantage, no market experience and so on However, if our small and medium-sized coating enterprises can make full use of the leverage of knowledge and learn, share and use the knowledge well, then it is possible to make up for the shortage of other resources with the advantage of this resource, so as to realize leapfrog development Development How to implement knowledge management in small and medium-sized coating enterprises? Someone told me: there are more than ten people in a paint company who are even hard to pay You still let them implement knowledge management Isn't that Mongolian? At a seminar on knowledge management, a representative of a small and medium-sized paint enterprise asked: we paint enterprises have a knowledge management budget of 50000 yuan, can we buy a set of knowledge management software? There is such a law in informatization: no matter what kind of informatization, it can only be "icing on the cake" rather than "sending coals in the snow" For example, if you can't find a customer, even if you go to the best CRM system, it won't work for you For a boss who is suffering from salary, knowledge management can't solve the problem of salary But knowledge management is also different from information projects Knowledge management may help the boss not to "fall" to the point of no salary! Small paint enterprises depend on their bosses, and the smaller the paint enterprises have the greater relationship with their bosses Therefore, I suggest that small paint enterprises should start from their bosses' personal knowledge management (PKM) (it can not only include the bosses, but also expand to the key employees in the organization, the same below), Through personal knowledge management, the boss can not only improve the work efficiency, but also through strong knowledge acquisition ability and knowledge application ability, improve the boss's personal quality and expand the company's business, and create their own unique competitiveness of small and medium-sized coating enterprises For the latter question, I said: you must not be fooled by those software dealers when implementing knowledge management! The IT tool level of knowledge management is only a part of knowledge management, even the smallest part Even if the dealers tell you how to buy their system to manage knowledge, you can't believe it, because it's impossible! The most important factor in knowledge management is people, which is the knowledge and attitude of employees in the organization For small and medium-sized coating enterprises, the most important thing is the attitude of the boss, whether they have a proper and reasonable understanding of knowledge management, whether they have ideas and ideas for their own organization to implement knowledge management, and the urgency to promote knowledge management within the organization As for it system, my suggestion is that small and medium-sized coating enterprises with less than 30 employees do not need to have any special knowledge management system, which can be realized through some shared software (there are many discussions in this regard on the website of China Knowledge Management Center, you can refer to!) How to implement knowledge management in small and medium-sized coating enterprises, I think we can start from the following two aspects: first, to explain the value of knowledge management to individuals and organizations, so that every employee can realize that knowledge management is not only a good thing for the organization, but also essential for the development of individuals, so that everyone can reach a consensus on the implementation of knowledge management Then establish informal knowledge communities according to different departments, so that everyone can at least share the knowledge within the organization The culture and system of paint enterprises need to develop in the direction of people-oriented, with equal emphasis on constraint and incentive, and give full play to the enthusiasm of each employee 2、 As for the management of explicit knowledge, it is suggested that small and medium-sized coating enterprises use some sharing software to realize, and can establish a simple knowledge base for everyone's use The key to the construction of knowledge base is to do well in classification, and then the specific tools can be inquired in the knowledge management center The following summarizes several points that need to be paid attention to in the implementation of knowledge management in small and medium-sized coating enterprises: although it is a small and medium-sized coating enterprise, since it is determined to start implementing knowledge management, then someone must be responsible for the implementation of knowledge management No one is responsible for the implementation of knowledge management can never succeed! Don't try to manage all the knowledge in the organization well at the beginning, find a breakthrough, start from one part, start from the most effective part; don't think that the implementation of knowledge management can manage everyone's skills and knowledge from the beginning, this is a process, if everyone is against this knowledge management, then the implementation of knowledge management is big There can only be one result: failure! Give full play to the role of people The organizational structure of small and medium-sized coating enterprises is simple, and the communication within and between departments is relatively convenient The opportunity for the sales manager to invite the brothers of the Department to dinner may be a good opportunity for tacit knowledge sharing Let everyone realize the benefits of knowledge management for individuals and organizations, and give full play to the initiative of each employee, so that you will find that there are many ways to implement knowledge management that can be adapted to your company's local conditions