Marketing: entertainment marketing: who do you entertain in paint enterprises?

Core tip: with the development of paint market and the aggravation of competition, enterprises must innovate marketing mode to seek long-term development And good marketing should be in line with the characteristics of the times In this so-called "entertainment economy" era of "entertainment to death", the paint industry is no exception to take the "entertainment express" Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: with the development of the paint market and intensified competition, enterprises must innovate marketing mode to seek long-term development And good marketing should be in line with the characteristics of the times In this so-called "entertainment economy" era of "entertainment to death", the paint industry is no exception to take the "entertainment express" On July 1, 2014, Jiabaoli, the leading local paint brand, spent tens of millions of yuan to name the column of "seven color family season" in "sesame open" of Jiangsu Satellite TV, which not only attracted the wide attention of the audience before the screen, but also created the pioneer of entertainment marketing in the paint industry "This exclusive title of" sesame open door "and" seven color family season "is to take advantage of large-scale entertainment columns, combine online and offline promotion, transfer the brand concept of" make home beautiful, let love rest assured ", open the first year of the brand, and create a new mode of entertainment marketing in the paint industry." Zhou Changhuai, general manager of marketing department of cabaret group, believes that water test entertainment marketing is an inevitable choice for brand repositioning In the future, more coating enterprises will change their brand marketing mode, and by reshaping their brand image to close the distance with consumers, the way may not be limited to entertainment marketing Entertainment marketing: who have you entertained in the paint industry? However, in the paint industry, no enterprise has really taken the road of entertainment marketing and successfully embarked on the "entertainment economy" express As for the name "sesame open door", experts in the industry think that this is the first time in the paint industry, which has created a precedent for entertainment marketing of paint enterprises, and will certainly lead to new changes in the industry marketing mode In addition, the test of water entertainment marketing for the industry, is undoubtedly a profound reference In the era of national entertainment, in the process of brand building, if we don't pay attention to the shaping of young factors, the brand will easily age, especially for the traditional coating industry Through naming entertainment programs, cabaret can increase the brand's youth, vitality, fashion sense and other factors, so that the brand will always maintain its youth and vitality Entertainment marketing is a marketing strategy that combines products organically by means of entertainment elements or forms to make consumers feel good or associate with enterprises and products or services in the entertainment experience, so as to affect consumers' emotions and touch consumers' hearts, so as to achieve soft sales of goods Therefore, the essence of entertainment marketing is based on the perceptual relationship with consumers 。 But the difficulty of entertainment marketing lies in how to connect the brand with the entertainment platform? The brand must be able to create content for consumers' entertainment, which is just like the topic of stars The brand must constantly have new topics, which should be interesting enough, have a sense of humor, and provide consumers with appreciation, voting, comments, graffiti, and personality creation At the same time, the brand can accumulate fans and build brand community through fans Only in this way can the paint enterprises make entertainment marketing an important part of a systematic marketing strategy, rather than a one-off "event marketing" combining columns or entertainment events It is reported that in 2015, Carpoly made further efforts, first organized the city color run, and then won the title of Zhejiang satellite TV star reality show "wonderful good life", which will definitely carry out the entertainment marketing in the end With the first crab eating enterprise, Jia Baoli, Xiaobian believes that more and more coating enterprises will join the ranks of entertainment marketing It is said that all economic activities in society can be carried out in the way of entertainment, and few businesses can escape the influence of entertainment factors If there is no entertainment connotation, in the market of tomorrow, consumer products will have no chance to stand In this age of entertainment supremacy, no entertainment, no marketing, the more entertainment, the more popular, only if you entertain consumers with your heart, consumers will buy your account Paint business, are you entertaining? Entertainment who? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,