Marketing: general characteristics of service marketing

Core tip: compared with the general tangible product marketing, service marketing has its own characteristics Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: compared with the general tangible product marketing, service marketing has its own characteristics In the service marketing activities, the supply and demand of service products are decentralized Not only the suppliers cover all sectors and industries of the tertiary industry, but also the services provided by the enterprises are widely scattered Moreover, the demanders involve all kinds of enterprises, social groups and thousands of different types of consumers Because the service enterprises generally occupy a small area, have little capital and flexible operation, they are often scattered in all corners of the society; even large-scale machinery Service companies can only provide services where there is mechanical damage or failure The decentralization of service supply and demand requires that service outlets should be wide and decentralized, as close to consumers as possible 2 The marketing methods of the single tangible products include distribution, agency and direct marketing Tangible products can be transferred many times in the market, and only through wholesale and retail can they reach consumers Because of the unity of production and consumption, service marketing can only adopt direct selling, the intervention of middlemen is impossible, and the storage and sale are impossible The single and direct nature of service marketing, to a certain extent, limits the expansion of the service market, and also limits the service industry to sell its own service products in many markets, which brings difficulties to the promotion of service products The buyers of the complex and changeable service market are diverse, extensive and complex The purchase motivation and purpose of the consumers are different The buyers of a certain service product may involve different types of families and individuals of different identities from all walks of life Even if they purchase the same service product, some are used for living consumption, some are used for production consumption, such as information consultation, post and telecommunications, etc The variety of service product marketing objects shows that there are many factors for the change of service product demand of different buyers, such as the upgrading of industrial structure, the change of consumption structure, the improvement of science and technology level, etc Service products such as cultural and art services, leisure and entertainment services, tourism services, health care services, environmental protection requirements, science and education services will become more and more attractive in the market According to Maslow's principle of demand hierarchy, people's basic material demand is a kind of primary demand, which is easy to produce commonness; while people's demand for spiritual and cultural consumption is a secondary demand, and the demanders will form greater demand elasticity due to their different social environment and conditions At the same time, the demand for services and the demand for tangible products are mutually constrained in a certain organization and the total amount of expenditure, which is one of the reasons for the formation of demand elasticity At the same time, service demand is greatly affected by external conditions, such as seasonal changes, climate changes, and the rapid development of science and technology, which will have a significant impact on the demand for information services, environmental protection services, tourism services, and shipping services Demand elasticity is the most difficult problem for service operators 5 The technology, skill and skill of the service personnel require high technology, skill and skill of the service personnel are directly related to the service quality The quality requirements of consumers for all kinds of service products are the requirements for the technology, skills and skills of service personnel, and the consummate skills of writers and artists to meet the requirements for art quality of art appreciators; the broad knowledge of teachers to meet the requirements for teaching quality of students; and the superb technology and medical ethics of medical students to meet the quality requirements of patients It is impossible for the service quality of the service provider to have a unique and unified standard, but only a relative standard and the feeling of the buyer Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,