Marketing: how small and medium-sized enterprises use wechat for marketing

Core tip: at present, the use of wechat and micro blog marketing has reached its peak Now more than 80% of enterprises have set up their own wechat public account or Weibo public account After each company has set up an account on the platform, it wants to become the legendary market share in the industry However, how to do it, many enterprises are confused, which also breeds various trainings in the industry Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: at present, enterprises use wechat and microblog for marketing to reach the peak Now more than 80% of enterprises have set up their own wechat public account or Weibo public account After each company has set up an account on the platform, it wants to become the legendary market share in the industry However, how to do it, many enterprises are confused, which also breeds various trainings in the industry Take WeChat's official account, should the official account be positioned in the subscription number or service number? It must be formulated according to the specific situation of the company For example, whether there is a special operation and maintenance team, whether there are relevant technical personnel, whether the promotion means can be quickly developed according to the company's marketing activities, etc That is to say, all these have to be attributed to a good executive team And whether the implementation team can achieve the expected results ultimately also needs the participation of all staff For example, whether the authorization of the boss is sufficient, whether the financial support is in place, whether the communication between the teams is smooth, whether the technical post guarantee is in place, and so on Therefore, the company needs to have a leader who can control the overall situation and be familiar with the various processes of the company's products Let's take a look at those people on our personal wechat? 1 QQ friends; 2 Friends in mobile phone address book; 3 Friends who participate in offline activities Basically these three categories If you are a friend controller, you may add these friends through "nearby people", "drift bottle", "shake" and other functions We call these friends "circle of friends" Then many people will question whether wechat can bring market conversion rate, and the answer must be "yes" But you should clearly realize that wechat is a tool, not a product of your company Whether the conversion rate can be achieved depends on your proficiency in using tools, skills, data related to investment and purchase, and whether the company's products can be recognized in the market Let me say another difference between "subscription number" and "service number" "Subscription number" plays interpersonal relationship, and "service number" plays extending the company's relevant products to mobile terminals In this way, do you know more about it! Should the company deploy "subscription number" or "service number"? I will provide you with several plans, and you can take your seat in the future The first one is to only establish service numbers to provide services for users, but only to extend their products to mobile terminals, and these products are familiar and often used in our lives Such as: China Merchants Bank, China Southern Airlines Second, create a service number, and let all employees of the company establish a subscription number that matches the company's wishes That is to say, every member of the company is a subscription number He establishes his own subscription number matching the company in the field he is good at, disseminates the content matching the company, and transforms it into a service number This model of companies such as: talent websites, headhunters, small and medium-sized enterprises that provide online order trading But these companies need special technicians to realize the interface docking on wechat Of course, you can also outsource it to a third party Third, establish a subscription number and a mobile website related to it All employees of the company participate in the interaction and forward the content in the subscription number to their respective circle of friends This mode is more flexible Of course, as long as a service number is established, a matching mobile station or app must be established It suddenly reminds me that when I went to the campus job fair, we provided the job seekers with a note book, the "job search treasure book" of Bosi talent network Some people laughed out of curiosity and asked for it After opening it, they found that it was a note book and a smile Why did I ask him to smile? Answer "how can we call it Baodian I replied, "you are looking for a job You are the only one who can make good use of this note book to record what you think is suitable for you For you, this is your treasure If we print relevant content, it may be called legend for you Wechat is to copy the culture of PC end circle to mobile end It fills in the blank time area when people leave the computer, so it's better to design your products in this area Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,