Marketing: how to combine online and offline channels of online coating enterprises

Core tip: with the booming potential of e-commerce, traditional enterprises are flocking to the Internet for gold, but they find themselves like flies lying on the window The scenery outside the glass window is very beautiful, but they can't fly Simply put, e-commerce for many traditional enterprises is just to add a way to sell goods Enterprises with high popularity are struggling with the conflicts between online and offline prices, between selling goods and marketing, and between input and output; enterprises with low popularity are not so easy to scoop up a scoop of drinks in the vast Internet market It's a dream to be a brand and a premium Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: the booming potential of e-commerce has made traditional enterprises rush to the Internet to search for gold, but they find themselves like flies lying on the window The scenery outside the glass window is very beautiful, but they can't fly Simply put, e-commerce for many traditional enterprises is just to add a way to sell goods Enterprises with high popularity are struggling with the conflicts between online and offline prices, between selling goods and marketing, and between input and output; enterprises with low popularity are not so easy to scoop up a scoop of drinks in the vast Internet market It's a dream to be a brand and a premium However, no matter what, we are all concerned about how to integrate online and offline traditional enterprises? When it comes to the combination of online and offline, traditional coating enterprises should first understand their core positioning and characteristics Different coating enterprises, online and offline policies are actually different, and they cannot copy mechanically There are middle, high and low end brand positioning and premium brand positioning The author always believes that the final net profit margin of high-end coating brand and low-end coating brand is the same, but the cost structure and business model are different Some coating brands cost a lot, even more than the cost of the product itself, in terms of product development and design, store vision and shopping experience, marketing public relations and packaging, but it doesn't mean that it is profiteering, but the cost structure is different, and the invisible hand of the market is fair When it comes to the Internet, the higher the premium, the more painful it is to touch the Internet Although the goods have moved to the Internet, those factors that determine their own life and death, such as the five senses of the store, personal touch, perfect shopping experience, and the feeling of VIP noble treatment, cannot be copied to the Internet So, they are like people walking with four feet If they only have one foot at a time, they will inevitably bump Therefore, the higher the premium, the more difficult it is to reach the network Channel characteristics and control are not all brands You can control your own channels unless all your stores are directly operated In real life, the channel structure is complex For paint dealers or franchisees, you can control their supply, but you can't let them act according to your will Key words: Coatings marketing coatings e-commerce national standards to be followed in China's Fireproof Coatings Market! 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