Marketing: how to deal with the depressed paint Market

Core tip: at present, the domestic market presents the situation of feudalism, forming a situation of multi brands occupying the market represented by first-line brands such as Libang, Dulux, 3A environmental protection paint, etc Paint companies want to further expand the market, relying solely on traditional sales ideas is impossible to achieve, innovation has become one of the key to seize the market Looking at the history of the development of the coating industry, we can see that the coating industry is experiencing the gradual development of quality, technology, service and brand With the fierce market competition and the continuous improvement of the quality of consumers, enterprises are constantly seeking change and innovation, and service will become one of the important factors for products to attract consumers Selling products Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: at present, the domestic market presents the situation of disputes among the princes, forming a situation in which the first-line brands such as Libang, duluxi, 3A environmental protection paint, etc are represented, and multiple brands seize the market Paint companies want to further expand the market, relying solely on traditional sales ideas is impossible to achieve, innovation has become one of the key to seize the market Looking at the history of the development of the coating industry, we can see that the coating industry is experiencing the gradual development of quality, technology, service and brand With the fierce market competition and the continuous improvement of the quality of consumers, enterprises are constantly seeking change and innovation, and service will become one of the important factors for products to attract consumers It is the common slogan of coating industry in recent years that selling products is better than selling services There is a saying in the industry that "three paint and seven construction" Even if the quality of your products is no better, if the construction is not qualified, the quality of the paint will not be able to play In the Chinese paint market with serious homogeneity, the quality difference between similar products is actually very small, so it can be said that service will determine the quality of products to a large extent With more and more rational consumer concept, service has become a very important marketing art (art decoration effect map) for today's paint enterprises, which is an important guarantee to improve the corporate image, obtain corporate reputation and obtain higher profits Coating enterprises provide users with high-quality and perfect services, communicate with users more, exchange feelings more, and more carefully meet the specific needs of users, which is not only conducive to the sales of products, but also plays an important role in improving the brand awareness of enterprises, which can not be replaced by any advertising and media publicity In the current coating consumption, product quality and price are no longer the most important factors that affect consumers' choice of products Instead, comprehensive service is the most important one! Coating enterprises need to make full use of the tangible elements in the marketing process to materialize the invisible and intangible service products as much as possible The paint brand needs to use the internal physical environment, employee image, employee service behavior, as well as external brand carrier, business information and other "tangible clues" to convey service characteristics and advantages, transfer the ability of the brand to provide services, so that consumers can have expectations, deep experience and form memories These "tangible clues" may seem insignificant, but they are likely to affect the final decision-making of consumers Service is intangible, especially in the coating industry, service quality is often difficult to be measured, even if the measurement may be delayed (coating quality evaluation takes a period of time) This requires coating enterprises to improve user perceived value through effective management before, during and after service Making intangible services tangible means not only saying good services, but also making good services, so that your services can be seen, perceived and recited Service tangibility can be realized in three aspects: 1 Tangibility before service Consumers should be able to feel the services that the enterprise will provide long before purchase, such as designing home experience hall, displaying classic service cases, establishing paint master club, etc In order to differentiate service quality, service products should be tangible, and intangible services should be transformed into tangible services to enhance consumers' perception of services 2 Tangible in the service process Service provider refers to the employees who directly contact with consumers Their service quality, character, words and deeds, as well as the way, method and attitude of contacting with consumers will directly affect the realization of service marketing In order to ensure the effectiveness of service marketing, enterprises should train employees on service standardization, so that they can understand the service content and requirements provided by enterprises, master the necessary technology and skills for services, and ensure that the services they provide are consistent with the service objectives of enterprises 3 Tangible after service Enterprises can make regular return visits to customers who have already used the products This stage is as important as the previous two stages The first two steps have made consumers remember The third step is to carve a good corporate image in the hearts of consumers To take a step back, even if problems are found in the return visit process, if they can be remedied in time, the image of enterprises in the hearts of consumers can be restored to a large extent "Post service" plays an important role in the promotion of reputation and brand reputation At present, the trend of service competition in coating industry has been paid more and more attention by enterprises In order to really play a good "service card" and carry out a good service marketing, we must firmly establish the "consumer first" business philosophy, and take it as the basic principle to adjust the organizational structure and operation mode of enterprises The strategies of five current enterprises operating and promoting coating brands on microblog should adapt to the new era of similar information The peak season of jade paint marketing is coming, and coating enterprises need to prepare for the battle in advance How can jade paint enterprises do a good job in marketing, and the content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,