Marketing: how to develop new market while defending the existing market

Core tip: at present, the competition in the coating industry is more and more fierce How to develop and seize the new market while defending the existing market has become a new topic for many coating enterprises How to develop new market while defending the existing market? With the improvement of the living standard, the practicability, environmental protection function and decoration of the coatings have attracted more and more attention, and the market demand is on the rise Coating industry is an industry with low attention Consumers seldom pay attention to this industry when they do not purchase, so the brand publicity of coating enterprises should be accurate Brand created Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings: at present, the competition in the coating industry is more and more fierce How to develop and seize the new market while defending the existing market has become a new topic for many coating enterprises How to develop new market while defending the existing market? With the improvement of the living standard, the practicability, environmental protection function and decoration of the coatings have attracted more and more attention, and the market demand is on the rise Coating industry is an industry with low attention Consumers seldom pay attention to this industry when they do not purchase, so the brand publicity of coating enterprises should be accurate The difference of brand building is now a brand era The assimilation of consumption habits of urban and rural residents determines that the attitude towards the primary, secondary and tertiary markets is basically the same, that is, to build a brand and pay attention to publicity Due to the particularity of the coating industry, large coating brands are often the first choice for consumers Therefore, coating enterprises should pay more attention to establish a good brand image when promoting products The cultural urban trend of enterprise brand can often drive the rural trend Coating as a kind of household goods to improve the quality of life, this phenomenon should be taken into account when marketing The coating industry should strengthen the publicity in the primary and secondary markets, endow the products with certain cultural connotation, and make consumers have a sense of brand cultural identity If the coating enterprises want to fight for a world from the three-level and four-level markets, and then influence the first and second level markets, the chances of success will be much smaller Therefore, our enterprises must pay attention to the research of consumer behavior in the three-level and four-level markets, analyze consumer preferences, and improve their recognition of corporate brands With the rapid development of economy, the improvement of education level and the acceleration of urbanization, the consumption concept of consumers in the three and four levels of market has changed a lot Their consumption style is more and more rational Brand, quality and word-of-mouth have become the important factors to decide the purchase It becomes more and more unrealistic for coating enterprises to enter the second or even the first level market by seizing the third or fourth level market Bottom up brand promotion will undoubtedly increase the cost of publicity, and the effect may not be ideal Therefore, coating enterprises must pay attention to the order of enterprises entering the market The radiation of the primary and secondary markets tends to be saturated with the primary and secondary paint markets Large paint brands will vigorously develop the tertiary and quaternary markets as new profit growth points However, the consumption level and concept of the third and fourth level markets determine that consumers are more cautious when choosing products Due to the lack of strong financial support and low brand recognition, local paint brands will suffer a lot when competing with the first-line and second-line brands, and the paint market is easy to be swallowed up Therefore, coating enterprises must pay attention to the radiation effect of coating brands in the primary and secondary markets to drive the development and expansion of the tertiary and quaternary coating markets Dancing high above the ground: behind the "double 11" of coating industry, the competition of marketing mode in coating industry; mixed marketing comes from the same kind of information; the first strike of coating enterprises in the new year: do a good job in big customer marketing; section 7: say the hand of brand God; coating marketing: is it so difficult to do a good job in coating marketing? Knowledge of coatings, understanding of decoration, analysis of the problems existing in today's coatings market, marketing and promotion of coatings network, Forum promotion scripts, skills for coating enterprises to choose network investment platform, five key words for building coatings brand in the Internet era, easily ignored by traditional coating enterprises, e-commerce as an opportunity for coating enterprises to build brands Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,