Marketing: how to do well in "Internet +" for coating enterprises

Core tip: Recently, you can often see the word "Internet +" on the Internet, mobile phones, newspapers and TV What exactly does the word mean? It bothers many people Recently, many Tu enterprises asked, "what is the meaning of the Internet + proposed by the NPC and the CPPCC? What does it stand for? " Based on the current policies and the current situation of the coating industry, I would like to express my opinions, hoping to help the coating enterprises Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of coatings news: Recently, you can often see the word "Internet +" on the Internet, mobile phones, newspapers and TV What exactly does the word mean? It bothers many people Recently, many Tu enterprises asked, "what is the meaning of the Internet + proposed by the NPC and the CPPCC? What does it stand for? " Based on the current policies and the current situation of the coating industry, I would like to express my opinions, hoping to help the coating enterprises According to the editor, the "Internet +" in the paint industry refers to the use of the Internet by paint enterprises to develop a new business model in the paint industry At present, the state vigorously advocates the Internet, and has given many policies for the benefit of the people and enterprises in terms of policies and technologies The Internet has become an essential product for the development of enterprises and a sharp tool for the transformation and upgrading of traditional enterprises How to make good use of "Internet +" in coating enterprises? First, we need to have Internet thinking Internet thinking is mainly that enterprises have accumulated a large number of data and cases in the long-term development of Internet mode, and summed up a set of methodology suitable for their own enterprise development, which can be regarded as Internet thinking However, this methodology is currently limited to the Internet business model, which is really blank for traditional coating enterprises Therefore, for the traditional coating enterprises, it is the foundation to do well in Internet + Internet thinking, and then combine the actual situation of the coating enterprise to explore a new business model, complete the transformation and upgrading of the enterprise, and help the development of the enterprise Secondly, Internet channel marketing is the lifeblood of any paint enterprise Only when the marketing goes out can the capital operation be completed and a virtuous circle be formed And channel is the most important part of marketing The reason why "Internet +" is so popular is that Internet creates a new marketing channel, with which all transactions are simplified The products of coating enterprises can be traded on the Internet No matter Taobao tmall, Huicong, or Tuqi's independent online shopping mall, they provide a channel for coating enterprises Therefore, "Internet +" is an opportunity for the development of coating enterprises Coating enterprises need to explore their own ways to find a suitable Internet road Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,