Marketing: how to do well in network marketing

Core tip: there are many promotion methods for the website of paint company, mainly the conventional network promotion methods Here, - Online Business School reminds you of several promotion methods for the website of paint company, hoping to help you 1 Do a good job of the content of the website first ——However, we must emphasize one point here: don't believe in "original", and don't be reckless in original content What we need to do is to integrate the content well, just like a good chef who makes good dishes with good craftsmanship, rather than feeding pigs by himself What we need to do is to integrate content and form Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Home of coatings news: there are many ways to promote the website of coating companies, the main one is the conventional network promotion methods Here, - Online Business School reminds you of several ways to promote the website of coating companies, hoping to help you 1 First of all, do well the content of the website - however, here we must emphasize one thing: don't superstitious about "original" and don't be reckless about original content What we need to do is to integrate the content well, just like a good chef who does well in cooking, rather than feeding pigs himself What we need to do is to integrate the content and form a distinctive theme with enough attraction In fact, that's enough! For example, we wrote this article, mark: coating enterprise website, coating material manufacturer website how to do network promotion As soon as it looks obvious Need to promote the site's friends will open to see (1) Content optimization of Website Title: first, write a brief introduction, no more than 30 words, then adapt it, and import keywords related to the industry of the website as reasonably as possible, in other words, write a website introduction of "search engine version" You can use other tools to check this I won't introduce it here (2) Title addition of website content page - the website content page, especially the more important channel and column home page, should add the same title as the website home page The adding principle is similar to the website home page title If a channel will develop into a sub station with independent domain name, this step is more important (3) Add and optimize the website homepage tag (me TA) - embed descriptive words in the website homepage code to summarize the characteristics and advantages of the website Also, use the language characteristics of search engine, which has a good effect on optimizing the search engine scanning results Similarly, the website's more important channel and column home page should take the same steps Other related to the optimization of search engine scanning results, such as adding bold text titles (don't replace them with pictures), column settings to facilitate search engine scanning, adding content pagination, etc., can also be done appropriately, but it should be noted that you can't try to "cheat" search engines through the so-called "search engine optimization (SEO)", which will be severely punished ! Mobile home is a typical example 2 Landing on major search engines landing on search engines can be said to be a sign of the website's external release At present, the major search engines operating in China, including Google, Baidu, search, Beida Tianwang, yisou, Zhongsou, Sogou, 3721, MSN and so on, should not fail If the search engine does not accept it, it will be submitted again in two days until it is accepted And because search engines include new sites with a certain work cycle, generally from 1 week to 2 months, so this work should be done as early as possible It's important to stress that you don't use so-called auto add tools You can also create your shop on our website Or add a link to your company's website Progress together! 3 Log in the website directory system ——This step is no less important than the landing of search engine Especially in China, which is in the period of rapid development of Internet, a large number of new Internet users are emerging, and the degree of network application is low Many people can't distinguish the difference between search engine and website directory system at all Many people prefer to use website directory system, after all, the directory system can help the process of network more directly On the low side of the Internet users to find the target site ——There are two main categories of website directory system in China: one is website; the other is the website directory column under the search channel of each major portal website Both of them should strive for landing 4 Establish a professional website directory system of the website industry ——If conditions permit, this step is very important, which plays a very important role in elevating the position of the website in its industry Moreover, it will become the main platform for us to exchange links and share user resources with peer websites Generally, some leading stations and well-known sites in the industry will be added first, and then other sites will be attracted to participate, and exchange links will be included as a condition 。
5 Add friendship link - the friendship link here refers to the website outside the industry where the website is located, which has no direct relationship with the website content Such link exchange can filter users from each other, which is worth considering However, it should be noted that other important partners should not be mixed on the website, and should be treated differently If necessary, it can be in the form of pull-down menu, paging surface, etc If the website of your company needs to exchange links with our website, please contact the online customers directly below the website or add QQ: 1762729964 to contact us 6 Set up industry news channels - many industry sites do not pay attention to this, which is not ideal Setting up industry news channel and realizing daily update with low cost of human resources will not only help to improve the search engine results of the website, but also help to attract industry users and enhance the stickiness of the website The key is to strictly control the cost of content and its updating, and try to use the news channel of the portal website to reprint 7 Soft article promotion: before and after the opening of the website, we should try our best to write several paper level articles about the main characteristics and development prospects of the industry, attach our own signature, website address, contact methods, etc., and try to make them widely spread In the past few years, there have been many soft articles with the title of "XX ten mistakes", which is a good form For example, you can set up your company's shop or blog on a large website in the industry, and other famous paint websites With your company's links, you can also link these stores and links to each other to increase the number of visitors 8 Open a website forum - it's almost inconceivable to remind you that an enterprise website without a forum, whose promotion efficiency is low, will soon make decision makers miserable We should set up a forum, divide the columns, increase the stickiness of the website, and build a communication platform between users You can go to forums in the same industry to find senior members with certain appeal, and let them act as mottled bamboo 9 Group email - remind you that you can also use email promotion, which is one of the indispensable main means in website promotion However, there are many specific operations You must not blindly send emails Once blocked by email server, you will be very passive At the same time, it should also be clear that this means has a great negative effect It can only be used to a certain extent It must not rely on email for all promotion, which is no different from suicide What should be paid attention to here is mail group sending 10 Peer expansion - post on other industry websites or forums, but stop at it Don't make enemies in all directions It's better to use the information of this site in the signature as a user Besides posting by yourself, anyone who posts will be the top For example, you can set up your company's shop or blog on the more powerful website in the industry, and other famous paint websites With your company's links, you can also link these stores and links to each other to increase the number of visitors The above ten points are a brief introduction to the website of coating enterprises and how to promote the network of coating manufacturers It is man-made, more channels and more gains We hope to cooperate with manufacturers eager to attract investment Let your brand spread quickly in the industry, let your products show to more agents Let your wealth quickly gather in your pocket, I believe our website has such ability Serve you wholeheartedly! Our home page requirements at least equal weight, the requirements of the regular station can be included, the industry is unlimited, there is a suitable exchange quickly! If you are the one! Key words: Chinese coatings, coating companies, marketing and promotion Lu Yongcheng - deputy chief engineer of Shanghai Municipal Engineering Design and Research Institute, 2013 Asia Pacific green industrial coatings summit was held in Shanghai The home of the same kind of information coatings is focused on the news and coatings of coatings, diatom mud, paint coatings, coating technology, fire retardant coatings, diatom mud, paint coatings, coating technology, Decoration knowledge and effect drawing of fireproof coating,