Marketing: how to let customers "see" the quality of latex paint

Core tip: Carl has a famous saying: "the most effective marketing in the world is not how to guarantee the quality of your products to customers, but to let customers witness the quality of products!" In the 1920s, the British construction industry entered an unprecedented period of prosperity A young man set up a paint company in the outskirts of Manchester, specializing in the production of latex paint Due to the boy's strict quality requirements, his latex paint is particularly water-resistant, even more than some famous brands The young man confidently sells his products to builders and dealers, despite his efforts Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Paint Home News: Carl has a famous saying: "the most effective marketing in the world is not how to guarantee the quality of your products to customers, but to let customers witness the quality of products!" In the 1920s, the British construction industry entered an unprecedented period of prosperity A young man set up a paint company in the outskirts of Manchester, specializing in the production of latex paint Due to the boy's strict quality requirements, his latex paint is particularly water-resistant, even more than some famous brands The young man confidently sells his products to the builders and dealers Although he spare no effort to emphasize the quality of his products again and again, those builders and dealers only give him the words "I will call you when I need it", and then there is no article Young man ran many construction companies and building materials market, but he didn't receive an order One day, the young man ran all day and came home listlessly at night He couldn't understand why no one bought the excellent products? He felt that all this was due to his poor eloquence, so he went to the bookcase to find a book that could improve his eloquence instinctively At this time, my father brought the newly fried steak to the table When he learned of his son's confusion, he pointed to the steak on the table and said, "if I say this is a seven mature steak, do you believe it?" "How can you tell how mature the steak is just by its appearance? Unless you cut it open and look at the meat in the steak! " Said the young man disdainfully Father then said: "yes, only by cutting the steak first, can we determine how mature the steak is It's impossible to judge just by looking at its appearance So what you need to do next is not to improve your eloquence, but to let others see the quality of your latex paint! " After listening to father's words, the young man understood at once It is far more effective to let customers see the quality than to emphasize the product quality Realizing this, the young man changed his strategy In the next few days, he bought a large piece of glass, painted it with his own latex paint, and then divided the glass into a dozen pieces of small glass, and put them in the kit When he saw the customer again, the young man changed his strategy He no longer talked about the quality of the product to the customer, but said modestly, "I'm sorry, I'll only delay you for a few minutes." Then, take a small piece of latex coated glass out of the tool bag, put it in a small basin with water, and tell the customer: "this glass will not fade even if it is soaked in water for several days If you don't believe it, I will visit again in 8 days." Sure enough, the young man's latex paint did not fade in the water for 7 days and 7 nights, and the quality was really good Customers witnessed the quality of the product, and they signed orders with the young man one after another Relying on the "let customers witness the quality" marketing method, young man's latex paint market finally opened up bit by bit! This company is now the largest paint manufacturer in the UK, "ICI Group", and the original young man is known as the "father of ICI" sales expert kozmo Carr Paint enterprises should pay attention to social responsibility to expand brand value The brand of flooring industry can't fly on the wings of wax Similar information Paint marketing: This is the worst age for dealers and the best age Safety is more important than heaven, and responsibility is more important than mountain! 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