Marketing: how to transform target customers into ultimate customers

Core tip: in the process of coating sales, it is necessary to transform ordinary target customers into loyal customers of the brand through at least the following five stages Let's talk with customers in each stage and what we need to do as brand managers The first stage: target sales customer group Consumers will not pay attention to this industry when they do not have decoration They basically have no concept of brands and products This provides the terminal sales space for the brands and merchants in the paint industry This is why there are many regional and local strong brands in the paint industry In the early stage of sales, our business should focus on the local market Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Coating home news: in the process of coating sales, it is necessary to transform ordinary target customers into brand loyal customers through at least the following five stages Next, we need to work with customers in each stage and as brand managers The first stage: target sales customer group Consumers will not pay attention to this industry when they do not have decoration They basically have no concept of brands and products This provides the terminal sales space for the brands and merchants in the paint industry This is why there are many regional and local strong brands in the paint industry In the early stage of sales, our merchants will investigate the local market and target the target sales customer groups in each stage according to their own brand positioning The second stage: potential customers Through the first stage of the target customer group locking Convert target customers to lead groups At this stage, it is necessary for the brand merchants to advertise the target customer groups and promote the brand to expand the popularity of the brand Let target customers know and understand the brand through brand advertising The customer group in this stage is called the third stage of potential customer group: intention customer group Through the advertising of the target market customers know and understand the brand, know the brand positioning in the industry Customers can choose our own brand according to their consumption ability, identity and taste of life Paint companies should do a good job in every detail, for example, if one detail makes customers feel not very satisfied, they may finally choose other brands The fourth stage: target customer groups Finally, consumers come to the store to identify their own brand and have the economic strength to consume their own brand through the sales staff on the brand, product function, product details, home decoration color matching, brand service and other customers Let the customer feel that he can rest assured that the coating part of his decoration is handed to the brand The fifth stage: old customer group Many brands finally die in this stage Due to the relatively low entry threshold of the coating industry, the market is mixed, which provides opportunities for some unscrupulous businesses The first four stages are all perceptual Only when consumers finally use the products, can they know the advantages and disadvantages of the products and brands The old customer group is divided into three parts The first part: customers who consume their own brand will no longer choose their own brand when they need it next time The second part: customers who consume their own brand may choose their own brand again when they need it next time The third part: customers who consume their own brand will definitely choose their own brand again and recommend it to their relatives and friends Whether a brand can continue to develop depends on the maintenance of old customers at this stage Zhanchen paint furniture and paint marketing team takes the road of professionalization, the eagle of change: creating the myth of paint enterprise transformation, the same kind of information How can jade paint enterprises do a good job in marketing, and the content is the king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? 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