Marketing: how to win the hearts of consumers

Core tip: for paint sales, attracting consumers is only the first step The key countermeasure to really lead consumers into the door and big consumption is to "tap their needs" and provide them with high-value consumption experience Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Paint Home News: for paint sales, attracting consumers is only the first step The key countermeasure to really lead consumers into the door and big consumption is to "tap their needs" and provide them with high-value consumption experience 1 According to the characteristics of consumers, "mining their needs" can give different "combined satisfaction" For consumers with "outstanding identity", they should recommend more high-grade products, etc., with high-grade introduction, enjoyment and personalized rest services, and as a member system to expand the target population; for consumers with "quality first", they should recommend more middle and high-grade products, emphasize the high sex price ratio of products, and design a variety of combinations to meet the needs 2 High value consumer experience paint sales has entered an industry that advocates "consumer experience", and "high value consumer experience" has become a magic weapon for businesses to win Do a good job in "pre purchase experience", display high-quality goods in bright window, display special price goods in many places, post promotion posters in many places; do a good job in "buy experience", configure different shopping guides and different marketing speeches according to the different commodity value and customer type, strengthen the professional promotion, selling point explanation and warm service for consumers; do a good job in post purchase use experience, return in 30 days Visit key customers, timely solve the possible problems of their products, patiently and carefully care for customers, and solve various problems in the decoration process 3 Spread word of mouth High quality products and services will always produce good reputation, and good "reputation" will always drive sales growth, and businesses need to pay attention to opinion leaders and complainants; opinion leaders play a role in consumer groups such as consumption guidance and value evaluation, while disseminating positive information and shaping a good image of the brand; for complainants, businesses must deal with problems in a timely manner and serve them on site in a timely manner Business, refund processing, fast, professional, flexible handling of complaints For businesses, the huge profits brought by holiday economy are often easy to cause the speculative psychology of "not burning incense at ordinary times, fighting for the holidays" Although such businesses can obtain considerable average profits by virtue of the sales growth of the whole industry of holiday economy, they can not find effective marketing means in the daily competition, and finally miss the good opportunity of long-term development For enterprises, the traditional 4C theory is still a pertinent advice: don't sell what you can make, but what customers want to buy, Pay real attention to consumers; -- ignore the pricing strategy for the time being to understand the costs consumers will incur to meet their needs and desires; -- ignore the channel strategy for the time being, and think about how to provide convenience to consumers to purchase goods; -- ignore how to promote sales, but consider how to communicate Promotion is the eternal topic of paint marketing Some people say that sales promotion increases sales volume but makes enterprises fall into price war, which affects brand image In fact, coating companies have gradually found that promotion is not only a simple price game, but also a superficial and profit-making idea At the same time, coating enterprises began to reduce the invalid advertising expenses and carried out a variety of integrated promotion methods to strengthen the promotion depth and improve the target arrival rate Carry out cooperative promotion and public welfare promotion activities with multi win value or social significance; give full play to the advantages of traditional media and network media After arousing consumers' full rational demand and purchase resonance, the actual sales can be realized through various channels closest to consumers In the whole promotion process, the actual sales are often not the biggest purpose, and the value of getting close to and understanding consumers, improving brand impression and trust is greater It should be said that paying attention to the realization of long-term interests and strategic objectives is the basic feature of modern marketing, which is different from the marketing concept that only focuses on the sales of current products and the acquisition of short-term profits The operators who hold the modern marketing concept think that blind production or sales promotion regardless of the long-term development goals of the enterprise may not only be unprofitable but also harmful to the enterprise Therefore, some marketing scholars believe that for enterprises, stable market share may be more important than high short-term profits Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,