Marketing: in the era of fragmentation, how to play in the marketing of coating enterprises

Core tip: for a long time, a small radio is the main source of information for people; a TV dominates the information terminal in our family life; people can be tied in front of the radio and TV for several hours after work, which is also the primary cognitive channel for people to advertising Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of paint news: for a long time, a small radio is the main source of information for people; a TV dominates the information terminal in our family life; people can be tied in front of the radio and TV for several hours after work, which is also the primary cognitive channel for people to advertising And now? With the development of science and technology and the change of people's consumption habits, the media has undergone dramatic changes Mobile media, TV media, paper media and so on have all divided the traditional pattern into "fragments"! The coating industry is no exception, so how to play marketing when the era of debris comes? The innovative coating industry belongs to the traditional industry, and has always believed in the saying "absolute productivity is absolute competitiveness" in the traditional industry, which is still applicable to the coating industry, but only limited to a part If Tu enterprise still operates in accordance with the traditional mode of technology, R & D and production, and tries to compete for the market in the current market situation of "no response, no response", it can only be said that in this long run, Tu enterprise cannot avoid the doom of bankruptcy So innovation is very important Only paint technology, marketing, service and other aspects are featured to let others remember you and your enterprise will seize the market opportunity At present, the mainstream of consumers is the 80's and 90's, and the most important consumption characteristic of these consumers is their preference for personalized products The invariable product service will become the past style, and the new concept of personalized innovation will become the mainstream of the development of the coating industry With the advent of the era of consumer "fragmentation", paint consumers have entered the era of personalization, which has brought the "fragmentation" market and broken the traditional paint industry market The emergence of this market phenomenon indicates that coating enterprises need to re-examine the market, insight into consumers, take the initiative to enter consumers, understand consumer demand, and open up new business opportunities, so as to make the coating market bright service With the development of economy and the continuous improvement of people's consumption level, consumers have higher and higher demand for product quality and service In addition to constantly improving product quality and product technology content, they also need tu enterprises to constantly innovate service level and launch new, strange and special services to meet their own consumption demand In such a market, Tu enterprises still hold one or two It's obviously unwise to settle down after the service Service is never-ending Only continuous innovation and improvement can win the loyalty of customers All articles with "source:" are copyrighted Please indicate the source for reprint The contents of the articles are for reference only and do not constitute investment suggestions Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,