Marketing: Inspiration from Starbucks to paint enterprises, paying attention to and making use of user experience

Core tip: with the gradual strengthening of economic integration, the links between all walks of life in society are also increasingly close The development of any industry can not be separated from the society and exist alone, which makes the current development mode of each industry, to a certain extent, have a series of connections In the field of leisure catering, Starbucks, as a unique enterprise, has always been in the forefront of the industry with its unique marketing model Behind any successful enterprise, there is something to be affirmed What kind of inspiration can Starbucks bring to coating enterprises when it becomes an industry model? 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All construction coatings have passed ISO9001 Home of coatings news: with the gradual strengthening of economic integration, the relationship between all walks of life in the society has become increasingly close The development of any industry can not be separated from the society and exist alone, which makes the current development mode of each industry, to a certain extent, have a series of connections In the field of leisure catering, Starbucks, as a unique enterprise, has always been in the forefront of the industry with its unique marketing model Behind any successful enterprise, there is something to be affirmed What kind of inspiration can Starbucks bring to coating enterprises? Advertising is unique Starbucks pays more attention to user experience People who know about Starbucks all the time, Starbucks has not made a big move in the field of brand advertising, but Starbucks is in leisure The field of catering has a remarkable achievement However, Starbucks recently launched a group of new ads around the world called "meet me at Starbucks", which is the first brand ad since the development of Starbucks In this era of advertising bombing, the best way of brand promotion is not used, which is obviously backward Although Starbucks is unprecedented in the field of brand advertising, the first brand advertising in the industry is unique, and its unique advertising perspective makes many people see In general, the advertising of the enterprise's own products mainly focuses on the characteristics and advantages of the products, or the leading position in the industry in sales volume, to create the characteristics of its own products, so as to win the recognition of consumers, which has become the usual way of the enterprises in the advertising field However, the promotion of this first brand advertisement of Starbucks is different: the lens of highlights, music like water, and warm and inspirational life segments are all from the perspective of Starbucks consumers, face-to-face chat, communication, etc At the end of the ad, Starbucks also reminded: "sometimes, the best way to communicate is face-to-face." It can be seen from the advertisement that Starbucks always insists on the great effect of user experience on brand building There are leaders in any industry In the field of leisure catering sales, Starbucks is a model In terms of coating industry, as consumer goods, people also value the experience that coating can bring And to create a good user experience has become a key factor for coating enterprises to build brand and open the market Paint companies can also use user experience to open up two industries that do not seem to be closely related to the market, but also as consumer goods, there will be some connection In the face of consumers, Starbucks is able to develop independently in the industry in the direction that other enterprises have not paid attention to, and paint enterprises can also find business opportunities from it Although the user experience has been mentioned by the coating industry, there are few coating companies that really implement this experience and achieve good results The white hot competition in the coating industry, as well as the increasing market competition, make some coating enterprises have no time to consider the innovation in user experience At present, the user experience in the paint market is mainly reflected in the development of experience hall to carry out brand promotion From the perspective of Starbucks advertising, coating companies can start in the same way when they focus on user experience Coating products are household building materials closely related to people's lives Consumers value their cost performance more No matter how touted by businesses, consumers may be tired of this kind of "boasting" way in the face of complex coating market Recording the users who have purchased the coating products and understanding the buyer's use experience through return visit can not only enhance the buyer's sense of identity, but also play a positive role in the continuous improvement of product performance of the coating enterprise itself This is also one of the effective ways for coating enterprises to build product reputation and expand market share With the development of all walks of life gradually forming a whole social background, resource integration is gradually put on the agenda of enterprise development The integration of resources in a good state does not only refer to the integration within an enterprise, but also refers to the integration of all resources that can be effectively used From the perspective of Starbucks' advertising, paint companies may learn from this successful way of publicity, put user experience first in the fierce competitive market, so as to win the applause of consumers fundamentally! 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