Marketing: Internet integrated marketing is the only way for the development of paint website

Core tip: as we all know, paint websites (including paint industry websites, enterprise websites, product websites, etc.) started late in China's Internet migration army When the number of domestic Internet users exceeds 100 million, the ratio of paint industry participants to achieve business activities through the establishment of paint websites is quite small But today, the establishment of their own paint website has almost become the industry consensus It is the best choice for most coating enterprises to set up coating network and start network marketing After the construction of paint website, the following promotion strategies will become "never forget" Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Home of coatings news: as we all know, coating websites (including coating industry websites, enterprise websites, product websites, etc.) started late in China's Internet migration army When the number of domestic Internet users exceeds 100 million, the ratio of coating industry participants to achieve business activities through the establishment of coating websites is quite small But today, the establishment of their own paint website has almost become the industry consensus It is the best choice for most coating enterprises to set up coating network and start network marketing And after the construction of paint website, the following website promotion strategy has become an urgent priority Due to the lack of experience and the shackles of traditional marketing thinking, the domestic paint websites basically adopt the method of advertising and promotion of free fighting, while the higher-level Internet integrated communication marketing programs such as paint brand culture communication and paint event marketing are rarely involved As a result, the advertising information of paint net products appears on the Internet like snowflakes, which makes the target users blind and numb The effect can also be known Paint network's network journey will inevitably encounter a price war Under the cruel background of industry migration, coating enterprises will face more severe product price test At the same time, the homogenization of coating products is further intensified, and the price dispute between coating websites tends to be transparent Global coatings network believes that in this case, the open e-commerce platform through horizontal price comparison will make a part of the coating enterprises with their own characteristics and advantages stand out, and the horizontal integration of the coating industry will also be promoted In the Internet marketing mode, the paint website is easier than ever to tap the ideas and needs of the target user group For example, by embedding the corresponding procedures into the paint website, or using the website management tools (such as Baidu webmaster platform), you can quickly understand the click and purchase behavior of the visitors to the paint website, and these data can be used as the basis for the paint enterprises to optimize the content of the paint website Internet integrated marketing is the only way for paint websites Internet integrated marketing refers to the use of the Internet as a channel to establish a variety of communication and promotion methods, with a unified goal, unified image, through a continuous, multi-faceted attempt to establish a bridge between enterprises and consumers As far as paint websites are concerned, the establishment of consumers' trust is extremely important It can be said that without trust, there will be no transaction "Vanke Chengpin" is a typical case of Internet integrated marketing First of all, Fanke chooses stars such as Xu Jinglei and sun Honglei as well as men's wear magazine to publicize through its positioning of "Elite + grassroots" On the other hand, it initiates topics such as "experience logistics" and PK model to build folk reputation; At the same time, through joint cross-border marketing with McDonald's, Microsoft, Dell, speed8 and other well-known varieties, and timely fulfill corporate social responsibility through love donation and charity sale From the perspectives of user experience, product concept, service awareness, corporate culture and social responsibility, Vanke has carried out all-round integrated marketing on the brand and successfully implanted a new brand into the mind of consumers In the traditional marketing, the coating enterprise is often the one who holds the initiative, while the user is always in the passive position In the Internet integrated marketing, the user becomes the active party - the return of personalized consumer demand makes consumers take the initiative in psychology and behavior That is to say, in the network environment where users can close the web page or advertising information with one click, it is quite difficult for the promotion of paint website to get the psychological convergence of consumers through forced advertising distribution Key words: the consumption tax of integrated marketing coatings website may cause a revolution in the coatings industry Guangdong Laoren coatings won the certificate of safety standardization Similar information The development trend of Internet integrated marketing coatings website The integrated marketing of coatings industry becomes the way of marketing Chinese coatings dealers need the ability of integrated marketing In the era of integrated marketing, the flat operation of coatings market channel is focused on coatings, diatom mud, paint coating, coating process, news and coating of fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,