Marketing: jinjiuyin October is the time for group purchase of coatings

Core tip: the rise of e-commerce brings "fire" to group buying, especially when it is about to enter the golden nine silver ten, many coating enterprises are ready to move, and a new round of group buying boom is about to be set off As we all know, group buying marketing not only saves money, time and effort, but also becomes a good way to activate the weak wardrobe Market Then, how can the coating enterprises take the lead in the group buying? Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: the rise of e-commerce, with "fire" group buying, especially in the coming into the golden nine silver ten, many paint companies began to be eager to move, a new round of group buying boom is about to be set off As we all know, group buying marketing not only saves money, time and effort, but also becomes a good way to activate the weak wardrobe Market Then, how can the coating enterprises take the lead in the group buying? Group buying marketing is popular in coating industry As a new marketing mode, group buying brings new vitality to the development of enterprises and new consumption experience for consumers with its unique charm Now, the tentacles of group buying marketing have been extended to various fields Throughout the domestic coating market, many coating enterprises have started group buying marketing, and the launch of group buying has also brought many coating enterprises the expected effect of expanding sales, strengthening brand effect, and enhancing popularity With the group buying marketing mode becoming more rational and standardized, the impetus that group buying marketing can bring to the development of coating industry cannot be ignored For the coating enterprises that are trying to seek a breakthrough in marketing channels, group buying marketing may become a new model for them to build brand awareness and help them become stronger and bigger In order to avoid price war, we can find that the factors that affect group buying benefit mainly depend on price, namely discount rate The biggest feature of online group buying is to bring consumers products with lower discounts than those on the market, which is the core value of online group buying for consumers, as well as the sales of coating products For the traditional coating enterprises, not all products are suitable for group purchase Group buying products must be able to avoid conflicts with existing products in the physical store, and it is better to drive the sales of other products in the physical store Only when we can produce differentiated products for group buying, we can get a higher premium, so as to avoid falling into price competition and establish a certain brand differentiation Improve after-sales service and enhance brand influence When the new generation of post-80s and post-90s gradually become the mainstream consumer groups in the society, the consumption mode will inevitably change dramatically From wechat, Weibo, to shopping websites and today's group buying, these new things will undoubtedly have more or less influence on the product sales and brand building of future coating enterprises How to integrate these new marketing methods and models of "e age" into the development of enterprises and take the lead in mastering business opportunities? In fact, the most important thing for coating enterprises is to enhance brand influence through group purchase In addition, in the process of group purchase, the service level in the later stage should be further improved, especially for the middle and low-end coating brands In a word, with the development of Internet and the improvement of consumers' awareness of group buying, the paint industry should attach great importance to the new element of group buying in the traditional sales channels, bringing new blood to the transformation of paint At the same time, it is also a test for the strength of enterprises and their ability to follow the development trend of the times Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,