Marketing: look at the face of the times coating enterprises how to recruit?

Core tip: from ancient times to modern times, no matter the king and noble, or the common people, although there may be some differences in aesthetic values, they have never given up the pursuit of beauty In the contemporary era, all kinds of beauty pageants are staged in all fields of the world And this respect for beauty, especially for face, is also reflected in popular words, such as "high wealth, handsome", "white wealth, beautiful face, willful", etc naturally, the most popular TV series "the legend of wumeiniang" is Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water News from paint house: from ancient times to the present, no matter the prince and noble, or the common people, although there may be some differences in aesthetic values, they have never given up the pursuit of beauty In the contemporary era, all kinds of beauty pageants are staged in all fields of the world This respect for beauty, especially for face, is also reflected in popular phrases, such as "high wealth and handsome", "White Wealth and beauty", "beauty and willfulness" Naturally, the success of the most popular TV series "the legend of wumeiniang" has a very big relationship with the super high beauty of the actors in the play It can be said that this is an era of looking at the face More and more face control and high face value mean that the possibility of success is much greater What do paint enterprises think about this? The face, that is, the face of door paint enterprises, is the brand image of paint enterprises in an abstract sense Brand image refers to a certain relationship established between a certain brand and a certain thing or event in the life and work of the target consumers This phenomenon is the brand image Nowadays, the market economy in our country is becoming more and more mature, the brand era has come, and the brand awareness has been deeply rooted in the people's mind The strong competition of brand can bring more long-term benefits to the enterprise The shaping of brand image plays an important role in the development of the enterprise Paint enterprises should fully realize the importance of brand building, and promote brand building and brand integrated communication to the strategic level of enterprises In the fierce market competition, it is a systematic project to build a strong brand with distinct personality, high prestige, high sense of value and high reputation It is a long-term and arduous task to build the brand image of paint enterprises Face, to beautify the face, at the beginning of existence may exist one way or another imperfect, which needs beautification work The implementation of this work requires the paint enterprises to create a brand image To be specific, it can be carried out from the following aspects: to strengthen brand management, first of all, to strengthen brand management, it is required that the senior leaders of coating enterprises personally ask brand questions, take image building as a priority issue of the enterprise, as a strategic issue of enterprise development, and grasp brand image building as well as product quality In this way, it is more conducive to combine the brand image and corporate vision with business philosophy, or to reflect the corporate vision and business philosophy on the brand image Secondly, we should establish the brand awareness of all employees, so that employees can share brand knowledge, be familiar with brand identification, understand brand concept and express their brand image When employees understand the importance of building brand image, they will have a sense of responsibility and mission, and then form cohesion and combat effectiveness Finally, due to the long process and many links of brand image building, people, things, etc inside and outside the coating enterprise should be included, which is a three-dimensional, multi-dimensional, dynamic and complex social system project, so the whole process of brand management is required Good product quality is the cornerstone of the brand The most significant feature of all strong brands is excellent quality According to a public opinion survey, 90.6% of Chinese believe that famous brand is "good product quality" On this basis, coating enterprises should strive to do a good job in products With excellent products, the facade project will have a foundation, and the planning of beautification actions of various enterprises will be easier to carry out Pay attention to brand positioning because brand positioning is an action to make the brand occupy a unique and valuable position in the public's mind, that is, to outline the brand image, so we can imagine how much the impact of brand positioning on the brand image Too high brand positioning, too low positioning, fuzzy positioning or positioning conflict will harm the brand image, so coating enterprises need to pay attention Optimizing brand design to design brand name, logo and packaging is the only way and effective way to highlight brand personality, improve brand awareness and reflect the beauty of brand form, which is an essential step to build brand image It is not only necessary to plan and design the elements of brand identity carefully, but also to coordinate and match the elements to form a complete brand identity system and produce the best design effect To do a good job in public relations and advertising, the importance of public relations and advertising for a brand, such as two wings of a bird, two rounds of a car, is self-evident The brand image should be established in the mind of the public, and ultimately depends on the brand's own popularity, reputation and the public's trust and loyalty to the brand Therefore, all the work of brand image building, including public relations and advertising, should face the public, take the public as the core, and attach great importance to the public response For example, many strong brands are good at using public relations to win the favor and trust of the public Of course, public relations should be good at grasping consumers' psychology, otherwise it will backfire Face, to have the identity of South Korea, as a large cosmetic country, the demand for beauty, especially face is very high, but also because of the upsurge of national cosmetic, in the beauty contest of Miss Korea, the audience will inadvertently find themselves in a "liankan" game At a glance, all the participating beauties looked similar Even though their hair styles were different, it was difficult for the audience to distinguish them They suffered from "face blindness" unconsciously However, the phenomenon of face blindness is not uncommon in the paint industry You can call it homogenization or Shanzhai For this, paint enterprises should try their best to avoid this phenomenon and make their "faces" more recognizable and personalized This requires paint enterprises to start from the following aspects: further encourage original design For a long time, the lack of original design and the serious homogenization of products have become the "stubborn disease" that plagues the coating industry At present, in order to change the "emphasis on sales and design", "emphasis on imitation and light on originality" in the industry, the owners of coating enterprises must establish a view of "design promotes productivity", and develop coatings with independent intellectual property rights from the perspective of funds, staffing, position, treatment, or cooperation with brand design companies Material products, make yourself unique, brand image more extraordinary! Strengthen the awareness of intellectual property rights In fact, for each industry, the initial stage of development always starts from the simplest imitation However, although as early as a few years ago, the voice of calling for original design is one after another, and the enterprises advocating original design are also gradually emerging, but the whole coating industry seems to be wandering around the edge of imitation, unable to move forward In the development of Chinese coatings, the concept of intellectual property rights has been lacking Therefore, although original design is advocated every year, the cost is far higher than the cost of plagiarism, which also leads to the enterprises that were willing to do original design start to "retreat in spite of difficulties" The coating industry needs to strengthen the awareness of intellectual property rights, protect original design and products, let more people return to creation from plagiarism, design products with real heart, create products, and make the "face" of coating enterprises more identifiable Nowadays, more and more coating enterprises have realized the importance of design talents, and the domestic institutions of training coating design talents have been growing In addition, with the development of the industry, designers are not only the "creators" of products, but also all the coating enterprises or building materials As one of the important channels of enterprise product sales, designer group is also an important bridge to communicate with enterprises and final consumers However, because designers are collecting enterprise kickbacks and transferring the final price to consumers, the hidden rules in the industry are exposed to the whole society more and more, the strength of designer marketing seems to be no longer the same as before In spite of this, product marketing and promotion through designer groups is still an important means in traditional marketing Domestic paint enterprises, especially well-known enterprises with a little financial strength, still show strong interest in marketing models such as designer activities and annual meeting of designers This year, many enterprises also hold or praise together with industry associations or industry media Help some designers with their activities Use the influence of the event to increase the exposure of your own brand No matter how to develop, in addition to the original products, how to really promote their own good product marketing must also be the focus of the enterprise Good design, become the future development direction of paint industry! In this era of looking at the face, paint enterprises need a good brand image The brand image should be built from the appearance to the connotation, step by step, so that every step of the enterprise breathes a distinctive brand atmosphere, presenting its own special image for consumers and the industry, so that in this era of looking at the face, we can win the favor of the "face control" people, go Key words: coating and coating enterprises marketing Chinese coatings must pass the three customs and 88% of chemical products enter the decline channel similar information Dulux de powder, recording as evidence, but refused to pay compensation? Play big! • the product jade paint will be made if the paint is joined in the market Shocked! Guangdong waterproof paint spot check all unqualified paint industry today Jade paint let you no longer tangle Another legendary product in the paint industry - Jade paint New paint jade paint, talk with the product! Hualong paint went to India to participate in the exhibition and practiced the "going global" strategy Chenguang paint attended the 2017 Innovation Summit on real estate bidding and procurement of urban agglomeration BASF sold the paint business to Akzo Nobel It was shocked! Guangdong waterproof coating spot check all unqualified coating home is focused on coating, diatom mud, paint coating, coating process, news information and coating of fireproof coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fireproof coating,