Marketing: make the final "one kilometer" sprint for the end media to paint sales

Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: as the last link of paint product sales, the terminal is also the best position for enterprises to reflect innovation and value-added The proposal of "terminal media" finds the best way for the interaction between coating enterprises and consumers: first, it reduces the advertising expenses of coating enterprises; second, it shortens the feelings with consumers; third, it plays a role in the last "one kilometer" of sales Integrated marketing communication once had the concept of "contact point", which means to seize every opportunity of product information contacting with consumers, so as to promote the core value (or concept) of products to leave a unique impression in consumers' minds From the point of view of "contact point" theory, advertising is a means of unilateral communication of product information to consumers, and it is a one to many relationship (an advertisement to many consumers); while the sale terminal is a face-to-face communication between product information (or concept) and consumers, and it is a one-to-one relationship (only when consumers see the relationship at the terminal) Therefore, we put forward the idea of terminal media marketing communication, and suggest that from the perspective of information communication, we should integrate the terminal sales into an important media, and on this basis, we should carry out the interactive centralized communication of core value information (or concept) So, how to do the terminal media? I think we need to start from the following eight aspects (1) Core sales information dissemination What needs to be noticed here is the core sales information, not some other information Sales information is basically divided into two parts: first, in the process of terminal layout, the important selling points of products need to be reflected; second, the phased dissemination of the subject content, which must be placed in a prominent position If the core sales information is not spread out in the process of communication, but the secondary content is spread, the purchase decision of consumers will be affected (2) Product packaging Since you want to build the terminal into a media, your product must also be the protagonist Packaging is the clothing of the product The product information carried on the product packaging provides an opportunity for the secondary dissemination of information (3) The display of terminal products should be conspicuous For the products to be promoted at a certain stage, they should be placed in a conspicuous position in a special display package with a large size The key here is to let consumers see your products (4) Sales aids Sales accessories include elabo, Li Pai, product exhibition stand, promotional vehicle These are the best media to set off the scene atmosphere and convey product information (5) Sales rhetoric In the process of sales communication, terminal personnel can always meet consumers with different consumption needs, and they need different sales rhetoric for different consumers to meet the psychological needs of consumers It is very important to train sales personnel to master different sales skills For example, for those who do not enter the purchasing state, they need to spread core sales information, including prices, product selling points and other content that can attract consumers' attention For those who stop to wait and see, they need to spread product benefits (6) The role of terminal sales In order to play the role of a good communicator, a salesperson must learn to perform, not only to convey product information to consumers, but also to convey trust to consumers (7) Let customers become the protagonist of re communication The power of word-of-mouth communication is growing, but how can customers become the protagonist of product communication again without incentives? This has a lot to do with the attitude and behavior of the sales staff No matter whether the customers buy the products or not, they should be treated well, at least let them take away the relevant leaflet pages of the products (8) Play the interactive role of terminal media Experiential communication centered on the feedback of product information by consumers, such as tasting products and filling in relevant opinions The function of terminal media not only brings profits, but also reduces the overall market investment of enterprises Why not do it? Key words: coating marketing and coating enterprise Changzhou Kaijie chemical coating Co., Ltd.: survive by quality similar information on the development strategy of China's coating market • China's coating enterprises and coating agents are facing many problems • how does Master Ali "activate" the art coating market in a short time? Why does the coating agent attach importance to the support of manufacturers? • is it really good to open a shop in the community? Will consumers accept it? • the more Gabrielle does, the more she gets angry! Dorothy is still in May Day! This is Nao This Tu enterprise is married to "Yanxing Ganlu"! Is it true? Paint marketing: This is the worst time for dealers and the best time for dealers Safety is more important than heaven and responsibility is more important than mountain! Bards group Zhongshan plant area consumption, communication, sharing and win-win -- Sofia home visiting Dongguan Dabao chemical industry, coating marketing: who has U-shaped consumption achieved in the coating industry? Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,