Marketing: micro marketing of coating enterprises should be well balanced

Core tip: in the era of Internet plus big data, various kinds of micro marketing are coming For the current coating enterprises, micro marketing is indeed a way out, but consumers are very disgusted with the space and various screen swiping in the circle of friends So, in the era of big data, how should coating enterprises do micro marketing well? Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of paint news: in the "Internet plus" big data era, all kinds of micro marketing face For the current coating enterprises, micro marketing is indeed a way out, but consumers are very disgusted with the space and various screen swiping in the circle of friends So, in the era of big data, how can coating enterprises do well in micro marketing? Why is micro marketing widely sought after? 1 It is related to "acquaintance economy" The "micro marketing method is sought after by everyone, which is related to its" acquaintance economy " Both the buyer and the seller understand each other and are more relieved about the quality and price." A personage in the industry said that in the process of micro marketing, product information is often spread through their own friends or friends of friends, and the "acquaintance economy" of purchasing from their own acquaintances is produced, and the quality and reputation are reliable and guaranteed What's more, the o2o mode of combination of online and offline micro marketing line is convenient and quick to facilitate transactions According to the person in charge of a coating enterprise, people can spread information more quickly and save the purchase cost of the intermediate circulation link more conveniently on the micro marketing platform In contrast, micro marketing is a form of o2o marketing People can not only purchase and pay products on the mobile end, but also buy online and offline transactions 2 In addition, compared with traditional marketing, micro marketing has the advantages of more accurate collection of potential customers, more perfect interaction with customers, timely access to customer feedback to adjust and upgrade the products or services of the enterprise, and provide new channels for the promotion of coating businesses, plus the traditional newspaper and television Compared with other communication methods such as magazine, micro marketing has the advantage of low cost, which is also an important factor for micro marketing to attract audiences The mind of positioning and marketing the consumers is just a place, which can only contain limited information According to Dr Miller, a psychologist at Harvard University, the average person's mind can't hold more than seven units at the same time It's reasonable to have a phone number of seven, which is easy to remember Here comes a rule: the easier it is to understand, the easier it is to move people Consumers always absorb the information they are interested in subjectively and emotionally, but ignore the information they don't want to see For example, a person who likes basketball will have a special interest in NBA professional basketball games, care about and prepare for all basketball related events and other information, but ignore the news of Japanese sumo wrestling games On the premise of analyzing the psychological characteristics of consumers, businesses can take corresponding measures to suit the situation and carry out positioning marketing In view of the first characteristic, businesses should create a kind of products that can become the "first" of the market, become the first in a certain kind of products, and enter the minds of consumers first One of the marketing principles is to get into the people's heart first rather than enter the market first For coating enterprises, micro marketing has its advantages and disadvantages Therefore, coating enterprises must grasp this degree, let consumers trust, find the focus of marketing, develop strengths and avoid weaknesses, and achieve twice the result with half the effort Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,