Marketing: mobile social networking, subverting the new marketing mode of traditional paint enterprises

Core tip: in recent years, the rapid development of mobile social media, especially the popularization of smart phones, has accelerated the spread of information! According to the data survey, there are more than 700 million registered users of smart phones in China, and they surf the Internet for more than 4 hours every day Mobile social media has become a new tool for online marketing! Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: in recent years, mobile social media is booming, especially the popularity of smart phones, which has accelerated the speed of information dissemination! According to the data survey, there are more than 700 million registered users of smart phones in China, and they surf the Internet for more than 4 hours every day Mobile social media has become a new tool for online marketing! What is mobile social media? Social media is a tool and platform for people to share their opinions, opinions, experiences and opinions with each other At present, it mainly includes social networking sites, microblogs, wechat, blogs, forums, podcasts, etc The traditional subversion of mobile social media is manifested in the liberalization of Internet users and the enhancement of self-Media power It has got rid of the one-way form of traditional information dissemination channels, which release information for TV, media, paper media, etc., and the masses passively accept it On Weibo and wechat, individuals can publish their own ideas within the scope of freedom of speech As long as there are enough fan groups, users can publish their own voice, then influence and popularize the public, and cause social repercussions through the voice fermentation of the masses If used properly, coating companies can promote their own coating products, decoration cases and project display through mobile social media! How to use mobile social media? Mobile social media has the functions of communication, entertainment, social and media, as a new marketing communication mode for coating enterprises At present, most coating enterprises are using microblog and wechat Through micro-blog big V and WeChat official account, some activities information of the enterprise is actively disseminated to consumers and potential consumers Through active interaction with users, the user stickiness is enhanced, and the brand of coating enterprises is promoted Mobile app is a new blue ocean of mobile social networking, especially in the paint industry There are not many companies that are trying it initially But it can be predicted that for coating industry practitioners and home decorators, a special coating app is necessary for smart phones How to develop mobile social media? The success of mobile social media is based on a large number of people, which is the basic condition for creating influence and also the difficulty The second is to make full use of the topic to mobilize the enthusiasm of the masses Netizens have a strong desire to express How to associate the expression of netizens with the topic of the paint industry and guide them to express their ideas is a consideration in marketing For example, by collecting the most beautiful home decoration activities with prizes, customer communication can be enhanced, and then promoting products is a good way of interaction Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,