Marketing: new malpractice in the sales of coating enterprises

Core tip: many paint dealers have developed from three or five people, seven or eight guns, to go out and open Mercedes Benz, when they have an entourage at the door, they begin to forget the hardships and efforts at the beginning of their own business, and start to "enjoy" the "glory and wealth" In this period, there are two situations, one is the relatively standard internal management of dealers, the business of the original agent The other is that the internal management of dealers is chaotic and the business begins to decline These phenomena are a kind of old dealers for enterprises Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings: Many paint dealers, from the original three or five people, seven or eight guns, developed to go out and open Mercedes Benz, when there was an attendant in the door, they began to forget the hardships and efforts of their early start-up, and began to "enjoy" the "splendor and wealth" In this period, there will be two situations One is that the internal management of dealers is more standardized, and the business of the original agents will run as usual; The other is that the internal management of dealers is chaotic and the business begins to decline These phenomena are a kind of aging phenomenon of dealers for enterprises The aging of dealers in the paint industry occurs when the paint industry develops to a certain stage and gradually moves towards the maturity of the industry At this time, the paint enterprises have to face this problem At the early stage of the aging of dealers, dealers start to lack morale, start to talk about more conditions with enterprises in the process of sales, and even spread their resources to other industries Industry field: at the end of the dealers' aging, the dealers began to fight against the enterprises unscrupulously, and finally developed into enemies with the enterprises, or even become the competitors of the enterprises The term "dealer aging" has never appeared again in the previous dealer management, which is a new theory put forward by the author according to the actual situation of dealers in the paint industry So what is dealer aging? What kind of problems does dealer aging bring to our enterprise? How can we solve the problem of dealer aging? This series of problems will be explained in the later content one by one Aging performance of dealers in paint enterprises What is the aging of dealers? The aging of dealers refers to the aging of dealers when dealers start to encounter growth bottlenecks at a certain stage of business development, start to have differences in the requirements of dealers and enterprises, spread the resources at hand to other fields, or show no desire to forge ahead, and show a transitional sense of satisfaction with the existing business status, which is the aging of dealers When the enterprise needs to achieve the continuous growth and breakthrough of sales performance in a specific time, this part of the dealers that have begun to age begin to behave in a state where the requirements of the enterprise do not correspond to each other Either they start to look around, or they fail to meet the requirements of the enterprise The main manifestations of the aging dealers are as follows: 1 Sales performance has been declining year after year, almost unable to complete the company's sales tasks; 2 Dealers lack of morale, small fortune is serious; 3 Dealers distribute part of commercial resources to other fields 4 The management of dealers is in crisis, which is already related to their survival 5 They are very satisfied with their business status, and start to increase the bargaining chip with the company When the above situations occur to the dealers, we should pay special attention to whether the dealers have problems We should start to evaluate the relationship between the growth potential of the dealers' performance and the company's operation and management risks If the dealers' management problems are caused by the overall reasons of the industry and society, we should help and support the dealers To restore dealers' confidence If the sales performance of dealers is decreasing, but the sales in similar sales areas do not produce such a situation, then we should pay attention to whether dealers have aging problems, and actively take countermeasures to avoid subsequent business risks How to solve the problem of the aging of dealers in the paint industry is a systematic problem When an enterprise develops to a certain stage, such a situation will occur intensively, which requires our managers to be able to guard against it before the crisis occurs, and resolve the crisis before it occurs There are many ways to solve the aging of dealers Here are several common ways to solve the aging of dealers 1 Strengthen the construction of dealer management culture We can't equate the culture of paint enterprises with that of paint dealers We should fully understand the importance of dealer culture As the managers of paint enterprises, we should identify and accept the development culture of dealers At the same time, we should help dealers to establish a set of culture suitable for their development, encourage a positive atmosphere, and curb backward and decadent ideas 2 Deal with the dealers that run counter to the company reasonably When the paint dealer has been unable to develop with the paint enterprise, the enterprise disposes the aged dealers in time, and becomes the most effective way for the enterprise to manage the dealers Do not hesitate to deal with the aged dealers The transitional hesitation will lead to the expansion of the negative factors, leading to greater losses for the enterprise 3 Strengthen the training of dealers and strengthen the recognition of the industry Let dealers with aging tendency often participate in industry visits and learning, experience and feelings, the ability of other excellent dealers, find their own gap, at the same time, improve their awareness of the industry, change their bad awareness of the industry through their own efforts, and reposition their development Strengthen the training of paint dealers, inject new development ideas and management methods, and let dealers grow continuously 4 Standardized management and corporate operation Standardized management is an essential element of a paint enterprise When the paint dealer develops to a certain stage, it is necessary to assist the dealer in the transition of management mode, enter the stage of corporate operation, and deal with the management difficulties caused by loose management And finally realize the standardization and scientific management Promote the development of dealers through scientific management Key words: the sales of paint enterprises are aging, environmental protection and high decoration quality, and the interior wall paint should be well selected Discussion on effective website promotion of paint enterprises and similar information Six skills to create a perfect promotion for paint enterprises Carpoly: the dealer will be held successfully, the furniture paint "sheep" sail will sail Dow Chemical will assist the State Administration of work safety to hold a safety technology seminar Jinling titanium nano polymer alloy coating has obtained the certificate of scientific and technological achievements · coating investment promotion: you have mine ----- my more professional green wall decoration materials emerge in endlessly, Paint industry's internal and external enemies; paint enterprise's safety and integrity oriented; four combinations to help paint enterprise's e-commerce development; Hualong paint won the title of "Guangdong household industry's intellectual property innovation benchmark enterprise; paint enterprise's model worthy of reference -- Sam's member store model paint home is news and paint focusing on coating, diatom mud, paint coating, coating technology, fire-resistant coating, Decoration knowledge and effect drawing of diatom mud, paint coating, coating process, fireproof coating,