Marketing: one of the important methods of paint Marketing -- Service Marketing

Core tip: with the continuous maturity of coating technology, all kinds of brands continue to emerge, in addition to the most basic quality of market competition, service is also more and more valued As the saying goes, marketing without service is a kind of short-lived marketing Only with service as a strong support, can consumers trust you To be exact, it can generate lasting trust Coating enterprises are no exception In the coating industry, some enterprises regard marketing as direct sales and service as an auxiliary method after marketing Paying more attention to sales than service has become a common problem of many enterprises Service marketing is seriously absent, and there are many Which is the price of Dajin diatom mud Recommended brief introduction: which is the price of Dajin diatom mud? How to buy genuine diatom mud? Guangdong diatom mud agent suggests placing a basin of cold water in the air conditioning room, so that the diatom mud wall can breathe effectively The feature of the breathing wall is obvious When the indoor air is dry, the diatom mud wall will release the absorbed water quickly Put it out to help regulate the indoor dry humidity It is suggested to place a basin of cold water in the air conditioning room, so that the wall of diatom mud can breathe effectively The feature of the wall that can breathe is obvious When the indoor air is relatively dry, the wall of diatom mud will absorb the water Home of coatings news: with the continuous maturity of coating technology, all kinds of brands continue to emerge, in addition to the most basic quality of market competition, service is also increasingly valued As the saying goes, marketing without service is a kind of short-lived marketing Only with service as a strong support, can consumers trust you To be exact, it can generate lasting trust Coating enterprises are no exception In the coating industry, some enterprises regard marketing as direct sales and service as an auxiliary method after marketing Paying more attention to sales than service has become a common problem of many enterprises There is a serious lack of service marketing, many coating enterprises sell their products even if they are finished, there is no systematic sense of service marketing This kind of marketing model is hard to get consumers' approval, let alone trust In fact, in many coating enterprises, CR's service marketing has been a good example As we all know, CR's "experiential marketing" is the earliest and most perfect service marketing mode in the industry In the eyes of consumers, the service of China Resources has been well-known China Resources paint has always stressed that what we provide is not a coating product, but a coating effect When talking about the experience marketing of China Resources, Qiu Tong said that when customers want to buy a paint product in China Resources, they can know the final completion effect of the selected product through on-site display, personal touch, function demonstration, etc before purchasing After the purchase, we can experience a series of construction services until all the processes are completed and see the final effect Such a complex and huge service system, for coating manufacturers, is very strict and demanding requirements With such a strict and standardized experience service for a long time, China Resources has been deeply rooted in the hearts of consumers and gained high recognition and good reputation The word-of-mouth of enterprises and brands is the cornerstone of the sustainable and long-term development of an enterprise Therefore, service marketing takes service as the core, and enterprise marketing is about service, not just product itself Under the concept of service marketing, coating enterprises are not only concerned about whether the products are sold successfully, but also pay more attention to the user's experience in the whole process of enjoying the service provided by the enterprise through the products In other words, when you sell paint products, your marketing work is just beginning, not ending It's not the ultimate goal of the consumer to buy your paint products, but to hope that the paint can bring beautiful decorative effects to him If the decorative effect of the coating can make consumers feel happy, it will be another sales transformation of service marketing into brand reputation Build reputation with service and image with brand If service marketing is well done, the same products may also produce higher benefits Service can create value Coating enterprises should pay attention to service marketing as well as product quality, so as to obtain consumers' satisfaction and trust Key words: paint marketing service marketing paint marketing: how can paint enterprises communicate well and improve the rate of online re purchase? 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