Marketing: paint companies have set up a new round of marketing war on wechat

Core tip: wechat is one of the hottest communication tools at present, and has gradually become the marketing platform of coating industry Every "follower" of wechat public platform is a potential consumer or consumer With the application of wechat more and more widely, many coating companies began to "camp" on wechat, a new round of marketing war has been quietly launched Wechat marketing is the innovation of the marketing mode of enterprises in the era of network economy It is a kind of network marketing mode accompanied by the popularity of wechat Wechat does not have the limitation of distance Users register Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: wechat is one of the hottest communication tools at present, and has gradually become the marketing platform of paint industry Every "follower" of wechat public platform is a potential consumer or consumer With the application of wechat more and more widely, many coating companies began to "camp" on wechat, a new round of marketing war has been quietly launched Wechat marketing is the innovation of the marketing mode of enterprises in the era of network economy It is a kind of network marketing mode accompanied by the popularity of wechat Wechat does not have the limitation of distance After users register wechat, they can form a contact with the same registered "friends" around them Users subscribe to their own information Businesses can promote their products by providing the information they need Point to point marketing And wechat has its own unique functions, which is why wechat has attracted the attention of many coating enterprises The emergence of wechat platform provides a more rapid propaganda channel for coating enterprises to face the terminal From the perspective of merchants, because of its low cost and easy publicity, it is feasible to use wechat to carry out promotional activities and attract members' consumption, and the interactive channel that directly contacts with the terminal is what any Tu enterprise wants At the same time, coating enterprises must also change their concepts, make efforts to research and develop potential user needs, develop products and services that can meet customer needs, actively understand them through interaction with customers, and change traditional marketing concepts Looking at the current situation of the enterprise wechat platform, product information release, award-winning activities, jokes and revelations seem to be lively, but in fact, they deviate from the original intention of marketing, and still stay at the low level of one-way information transmission, which can not bring essential changes to the coating enterprise marketing One wechat marketing expert said: "the most important thing of wechat marketing is product display, enterprise dynamics, brand building, and interesting articles to increase click Through the power of fans, it not only saves the advertising space, but also gains a huge amount of communication In the shortest time, we get the most, which is the tenet of wechat marketing " Key words: paint wechat marketing paint enterprise Dabao college welcomes the first graduates how to expand the territory of paint enterprises under the current new situation? There are three reasons for the frequent quality problems in the paint industry The story of paint dealer Yang Ming: happiness brought out by a bucket of paint Henan Provincial Bureau of quality supervision spot checks 80 batches of building exterior wall paint products that are unqualified Libon coatings invested in new automobile coatings business in Czech Republic Strong and strong joint planning and common development More than 800 coating enterprises and projects including Earl China were eliminated and shut down Many industries in Jiangsu Province fully realized the replacement of low VOC content coatings by the end of the year Evonik launched a new application technology experiment of coating additives The VOC should be reduced by 20%, and the coatings should be listed again The implementation of "no paint order" is faltering The home of coatings focuses on the news and coating of coatings, diatom mud, paint coating, coating process, fire retardant coating, diatom mud, paint coating, coating process, decoration knowledge and decoration effect map of fire retardant coating,