Marketing: paint enterprises should build a replicable micro blog marketing model

Core tip: new paint online news: with the rapid development of the Internet, micro blog marketing has become a marketing method that many businesses praise highly Its characteristics of fast communication speed and wide coverage can promote strong brand publicity effect However, in the face of the weak pertinence and the lack of standardized management of micro blog marketing, how to build a replicable and long-term micro blog marketing model has become an urgent problem to be solved Recently, the hot marketing of telephone posters and microblogs under Jinshan has aroused strong repercussions This case is replicable for coating enterprises and has great significance for reference Jinshan's telemarketing and microblogging service took the car of "step by step", carrying materials Paint knowledge how about Akzo Nobel Powder Coating Recommended introduction: powder coating is a kind of coating with different form from general coating, which is in powder form It is a new type of coating, because of its own advantages and more and more known by people Let's introduce Akzo Nobel Powder coating Akzo Nobel Powder coating is a cost-effective coating solution, which can be applied to different kinds of products After the treatment of static electricity and fire baking, a tough and durable coating surface will be formed, with the least impact on the environment Since the introduction of this technology, powder coating has been able to continue to maintain the Paint Home News: new paint online news: with the rapid development of the Internet, micro blog marketing has become a marketing method that many businesses praise highly Its characteristics of fast communication speed and wide coverage can market a strong brand publicity effect However, in the face of the weak pertinence and the lack of standardized management of micro blog marketing, how to build a replicable and long-term micro blog marketing model has become an urgent problem to be solved Recently, the hot marketing of telephone posters and microblogs under Jinshan has aroused strong repercussions This case is replicable for coating enterprises and has great significance for reference Jinshan's telemarketing company took the car of "step by step" and carried a GIF picture Under the influence of the hot broadcast effect of the TV drama "step by step", in just a few days, the micro blog information has been forwarded nearly 20000 (Sina and Tencent) Coating enterprises can learn from this case the excellent experience of micro blog marketing: 1 Hot spots can be copied The same form of GIF micro-blog marketing has become a series Before that, Jinshan's marketing has spread the hot events such as "Jobs quit" (about 30 thousand forwarding) and "Li Shuangjiang's son hit people" (about 10 thousand forwarding) At any time, in view of the sudden focus events, Jinshan can actually draw gourds in the same way and get high ROI hype 2 Decreasing planning cost Many coating companies have not yet equipped with dedicated microblog marketing staff, or if there are only one or two In addition to ensuring sufficient content updates, a lot of efforts are needed to plan highlight microblogs, which is not easy Drawing on the replicable series of microblog hot marketing, coating enterprises can easily complete microblog hot marketing, greatly reducing the planning cost 3 It is more valuable for new product promotion Due to the mature operation, the replicable hot spot marketing mode is more conducive to the promotion of new products and reduces the resistance in the promotion process From the case of Jinshan, the most worth learning is that coating enterprises should be good at finding common marketing models, so that hot marketing can be copied and recycled What are the reasons behind the success of paint enterprises? How can paint enterprises turn their target customers into their ultimate customers? What is the model that paint enterprises should learn from? Sam's member store model? Paint after-sales service is maximized, and consumers or "buy" with deep feelings? How can small and medium-sized paint enterprises make use of Spring Festival holiday consumption? O2o or paint e-commerce is another pit Paint industry integrates into the development of the Internet to promote the prosperity of the industry Paint marketing: not all paint products are suitable for holiday marketing Experiential marketing mode ------ you price it Micro marketing opens the era of precision marketing Paint enterprise culture, focusing on thinking The eight strategies for online marketing of paint enterprises are paint home, which focuses on paint, diatom mud and paint paint, Coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,