Marketing: paint enterprises take the "Spring Festival" ride business

Core tip: the operation of coating enterprises depends on the product itself and marketing methods, both of which are indispensable Nowadays, a large number of coating products are very easy to be submerged in homogeneous competition No matter how well the products are made, they cannot be prevented from being missed by thieves Just like the products of coating enterprises, but soon similar products will fly all over the market At this time, we need competitive marketing It's really good to sell our products The Spring Festival has always been a golden time for enterprises to play promotion and warmth cards The "Spring Festival festival" is known as the largest population migration in human history, with more than 3 billion people in 40 days Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: paint business operation is to see the product itself, the second is to see marketing methods, both are indispensable Nowadays, a large number of coating products are very easy to be submerged in homogeneous competition No matter how well the products are made, they cannot be prevented from being missed by thieves Just like the products of coating enterprises, but soon similar products will fly all over the market At this time, we need competitive marketing It's really good to sell our products The Spring Festival has always been a golden time for enterprises to play promotion and warmth cards The "Spring Festival" is known as the largest migration in human history, with more than 3 billion people moving in 40 days Because of the topic and attention of Spring Festival, Spring Festival has also become the topic of large-scale publicity It's a problem that every advertiser needs to think about to take the spring festival marketing ride and let the passengers in a hurry actively pay attention to outdoor advertising Generally speaking, outdoor advertisements that can "wake up the eyes" and "wake up the mind" are more likely to be paid attention to in combination with the physical and mental characteristics of Spring Festival passengers According to Xiaobian, as early as 2014, Jiabaoli paint advertisement has appeared on the high-speed railway You can see the advertisement of Jiabaoli seaweed mud wall finish on any seat bolster in the carriage; and g1401 from Nanchang West to Guangzhou south is also named "huawang" water paint The trains that have been on both trains remember Gabrielle and the king of flowers For coating companies, the traffic density during the Spring Festival festival far exceeds the exposure of any media The Spring Festival is conducive to the spread rate of brand information We often say that 50% of the advertising expenses are wasted, and we don't know where they are It can be seen that our normal communication efficiency is not very high But during the Spring Festival, it seems that this law is not so effective From the perspective of communication volume, the unprecedented concentration of people in the Spring Festival, although there is no lack of crowding and noise on the train, such a considerable flow of people makes the brand win enough exposure From the perspective of communication efficiency, people are in a relatively closed space during the Spring Festival, and their daily activities are limited When they are bored, advertising changes from junk information to relief information, and the communication efficiency of brand information is significantly improved In fact, it's not difficult for paint companies to take advantage of spring festival marketing As long as they can have insight into consumers and tell them what your products can get, they don't need to be flashy but remember This is a very successful marketing Key words: Coatings marketing, coatings products and coatings enterprise IRL releases the forecast report of global construction coatings market trend 2016 Shanghai international auxiliary and application technology exhibition industry's first exhibition platform similar information The furniture industry will ban "toxic" coatings from next year, and the coatings industry will be fined 100000 yuan on November 21? The truth is that ~ • Carpoly valpaint art coating design exchange Nanchang Station • Shanghai fully promotes the use of environmentally friendly waterborne coatings • the furniture industry will ban "toxic" coatings next year • EPA proposes to add NPE to the list of toxic chemicals warning: develop water • 360 marketing tutor goes to Guangdong Laoren coatings to enhance the Internet competition · How can the raw materials of water-based environmental protection coatings "skyrocket"? How can the coating enterprises "save themselves"? The blue sea battle of coating e-commerce or "tear up" again "? The houses need to be decorated Guangdong Cherry Blossom coating provides you with the guarantee that the home of coating is focused on the news and coating of coating, diatom mud, paint coating, coating technology, fireproof coating materials, diatom mud, paint coating, coating technology, Decoration knowledge and effect drawing of fireproof coating,